I am a communications and digital marketing professional with a strong storytelling instinct and practical experience building brands through social media. My background includes work with international organizations and consumer brands, focusing on content creation, social media management, and digital campaigns that prioritize genuine audience engagement over metrics. In roles at UN Tourism and national tourism organizations, I developed platform-specific content, wrote engaging copy, analyzed performance data, and supported global campaigns. I have also contributed to brand launches and creative projects in the private sector, including co-founding a purpose-driven clothing brand focused on inclusivity and cultural identity. I am particularly interested in projects that intersect communication, innovation, and impact, where a thoughtful digital presence influences brand perception and trust. I work effectively in remote, international teams, adapt quickly to diverse audiences and platforms, and excel at translating complex ideas into clear, engaging digital narratives informed by data, feedback, and creative experimentation.

Lena Pindžo

I am a communications and digital marketing professional with a strong storytelling instinct and practical experience building brands through social media. My background includes work with international organizations and consumer brands, focusing on content creation, social media management, and digital campaigns that prioritize genuine audience engagement over metrics. In roles at UN Tourism and national tourism organizations, I developed platform-specific content, wrote engaging copy, analyzed performance data, and supported global campaigns. I have also contributed to brand launches and creative projects in the private sector, including co-founding a purpose-driven clothing brand focused on inclusivity and cultural identity. I am particularly interested in projects that intersect communication, innovation, and impact, where a thoughtful digital presence influences brand perception and trust. I work effectively in remote, international teams, adapt quickly to diverse audiences and platforms, and excel at translating complex ideas into clear, engaging digital narratives informed by data, feedback, and creative experimentation.

Available to hire

I am a communications and digital marketing professional with a strong storytelling instinct and practical experience building brands through social media. My background includes work with international organizations and consumer brands, focusing on content creation, social media management, and digital campaigns that prioritize genuine audience engagement over metrics.

In roles at UN Tourism and national tourism organizations, I developed platform-specific content, wrote engaging copy, analyzed performance data, and supported global campaigns. I have also contributed to brand launches and creative projects in the private sector, including co-founding a purpose-driven clothing brand focused on inclusivity and cultural identity.

I am particularly interested in projects that intersect communication, innovation, and impact, where a thoughtful digital presence influences brand perception and trust. I work effectively in remote, international teams, adapt quickly to diverse audiences and platforms, and excel at translating complex ideas into clear, engaging digital narratives informed by data, feedback, and creative experimentation.

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Language

Croatian
Fluent
Serbian
Fluent
English
Fluent
French
Advanced
Bosnian
Fluent
Macedonian
Fluent

Work Experience

Intern at UN Tourism
April 1, 2021 - Present
Drafting and distributing press releases to communicate major initiatives and updates to international media and the global public. Managing social media content, including writing engaging copy, designing visuals, producing promotional and video material. Conducting data analysis and compiling information bullet points to support internal reports, speeches, and strategic communication materials. Supporting the rollout of innovation programs, contributing to communication strategies that promote new UN Tourism initiatives, partnerships, and projects.
Content Creator / Marketing Assistant at Kazimirowa
July 1, 2024 - August 16, 2024
Assisting in content creation & marketing campaign development; digital marketing & social media management; supporting the planning and execution of luxury in-store events including product launches and exclusive client experiences; preparation of marketing collateral and promotional materials for events.
Intern at National Tourism Organization of Serbia
July 1, 2022 - August 4, 2022
Providing support and performing activities in conducting Serbian tourism national promotional campaign (digital marketing campaign on social media); providing support in market research, market analysis and drafting reports; handing out promotional materials, brochures, and leaflets, selling souvenirs and official publications, supporting info-centre staff.
Intern at National Tourism Organization of Serbia
June 15, 2023 - August 14, 2023
Assisting in promotion activities of tourist destinations and edit tourists’ experiences and other content on different social media; providing relevant information to foreign and domestic tourists (cultural and historical facts, upcoming festivals, events); handing out promotional materials, brochures, and leaflets, selling souvenirs and official publications, supporting info-centre staff.
Intern at UN Tourism
April 15, 2025 - July 14, 2025
Drafting and distributing press releases, managing social media content, conducting data analysis, and supporting the rollout of innovation programs and partnerships within UN Tourism.
Intern at World Tourism Organization (UNWTO)
April 15, 2025 - July 14, 2025
Drafting and distributing press releases; managing social media content; conducting data analysis to support internal reports, speeches and strategic communications; supporting rollout of innovation programs including video projects such as Safe Destination Challenge.
Part-time Marketing Assistant at Kazimirowa
July 1, 2024 - August 16, 2024
Content creation and marketing campaign development; digital marketing & social media management; supporting the planning and execution of luxury in-store events; preparation of marketing collateral and promotional materials.

Education

International Bachelor Communication and Media (IBCoM) at Erasmus School of History, Culture and Communication, Erasmus University, Rotterdam, Netherlands
September 1, 2023 - February 6, 2026
High School Diploma at Third Belgrade Grammar School, Belgrade, Serbia
September 1, 2019 - June 1, 2023
Bachelor in International Bachelor Communication and Media (IBCoM) at Erasmus University Rotterdam, Erasmus School of History, Culture and Communication
September 1, 2019 - June 1, 2023
High School Diploma at Third Belgrade Grammar School, Belgrade, Serbia
January 11, 2030 - February 6, 2026

Qualifications

DELF A1
January 11, 2030 - February 6, 2026
DELF A2
January 11, 2030 - February 6, 2026
Attestation de stage - Azurlingua (Nice, France)
January 11, 2030 - February 6, 2026
B2 Certificate - France Cultural Centre, Belgrade
January 11, 2030 - February 6, 2026

Industry Experience

Education, Government, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Professional Services