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I am a Marketing Technology Director and Certified Business Coach with a passion for helping marketers grow into strategic, high-impact leaders. With over 15 years of experience leading digital marketing, CRM, and marketing automation in fast-paced environments, I bring a unique blend of strategic thinking, delivery excellence, and people development. I specialise in optimising Martech stacks, enabling marketing teams, and coaching individuals to maximise their potential.…I am a Marketing Technology Director and Certified Business Coach with a passion for helping marketers grow into strategic, high-impact leaders. With over 15 years of experience leading digital marketing, CRM, and marketing automation in fast-paced environments, I bring a unique blend of strategic thinking, delivery excellence, and people development. I specialise in optimising Martech stacks, enabling marketing teams, and coaching individuals to maximise their potential.

Ping Ho

Fractional CMO, Marketing Consultant, Marketer, +2

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I am a Marketing Technology Director and Certified Business Coach with a passion for helping marketers grow into strategic, high-impact leaders. With over 15 years of experience leading digital marketing, CRM, and marketing automation in fast-paced environments, I bring a unique blend of strategic thinking, delivery excellence, and people development. I specialise in optimising Martech stacks, enabling marketing teams, and coaching individuals to maximise their potential.…I am a Marketing Technology Director and Certified Business Coach with a passion for helping marketers grow into strategic, high-impact leaders. With over 15 years of experience leading digital marketing, CRM, and marketing automation in fast-paced environments, I bring a unique blend of strategic thinking, delivery excellence, and people development. I specialise in optimising Martech stacks, enabling marketing teams, and coaching individuals to maximise their potential.

Available to hire

I am a Marketing Technology Director and Certified Business Coach with a passion for helping marketers grow into strategic, high-impact leaders. With over 15 years of experience leading digital marketing, CRM, and marketing automation in fast-paced environments, I bring a unique blend of strategic thinking, delivery excellence, and people development. I specialise in optimising Martech stacks, enabling marketing teams, and coaching individuals to maximise their potential.

Skills

Salesforce

Tableau

Experience Level

Salesforce

Intermediate

Tableau

Intermediate

Language

Work Experience

Business Coach & Mentor at Martech Coach & Consultancy

October 23, 2025 - Present

I help marketing leaders, founders, and growing teams connect the dots between strategy, systems, and leadership so you can feel clear, in control, and confident about where you’re heading.

Global Martech Director at JTC Group

July 4, 2017 - October 23, 2025

Over eight years, I transformed JTC’s marketing capability from a single digital marketer into a global Martech and Data function. By embedding Salesforce, automation, and analytics, I enabled scalable growth and directly contributed to JTC quadrupling revenue and achieving record new business wins. Key Successes - Built JTC’s first digital marketing function, scaling to a global team. - Delivered multi-channel campaigns that directly supported record new business wins (£35.7m in 2024). - Increased online visibility, lead generation, and client engagement across 100+ countries. - Rolled out marketing automation workflows improving lead nurture, event follow-up, and cross-selling across divisions. - Designed and implemented Salesforce CRM as JTC’s global client platform. - Embedded CRM into business development workflows, driving adoption across Institutional and Private Client Services. - Deployed CRM Analytics dashboards to give leadership real-time visibility of pipeline adn revenue - Drove digital strategy that underpinned average organic growth of 10–20% per year (2019–2023). - Supported JTC’s strategic “Galaxy” and “Cosmos” eras, both focused on doubling the size of the business. - Positioned marketing technology and data as a core growth engine, enabling JTC to scale globally.