I build structured, people-centered operations that scale — combining data, systems, and customer experience to deliver measurable results. With a background in education operations and admissions, I’ve led end-to-end customer journeys, managed high-volume pipelines, and optimized workflows using tools like Salesforce CRM. My focus is simple: efficiency, clarity, and meaningful engagement at every stage of the customer experience. As Head of Learner Services, I: Managed operations for 3,000+ active learners with a 94% CSAT Improved retention by 18% through data-driven strategies Increased course completion rates by 25% I also bring hands-on admissions experience, including: Managing 7,000+ applications with 95% response within 24 hours Driving conversion, engagement, and seamless onboarding experiences Core strengths: • Operations & administrative support (high-volume environments) • Customer experience & lifecycle management • Salesforce CRM & data accuracy • Process improvement & workflow optimization • Cross-functional coordination & team leadership Now transitioning into remote opportunities as a Virtual Assistant and Content/UGC Creator, where I combine operational excellence with creativity — supporting businesses behind the scenes while helping them connect authentically with their audience. Open to: • Remote Virtual Assistant / Operations roles • Customer Experience / Support roles • CRM & process coordination • UGC & content collaborations

Pinky Uli Andiniputri Sianturi

I build structured, people-centered operations that scale — combining data, systems, and customer experience to deliver measurable results. With a background in education operations and admissions, I’ve led end-to-end customer journeys, managed high-volume pipelines, and optimized workflows using tools like Salesforce CRM. My focus is simple: efficiency, clarity, and meaningful engagement at every stage of the customer experience. As Head of Learner Services, I: Managed operations for 3,000+ active learners with a 94% CSAT Improved retention by 18% through data-driven strategies Increased course completion rates by 25% I also bring hands-on admissions experience, including: Managing 7,000+ applications with 95% response within 24 hours Driving conversion, engagement, and seamless onboarding experiences Core strengths: • Operations & administrative support (high-volume environments) • Customer experience & lifecycle management • Salesforce CRM & data accuracy • Process improvement & workflow optimization • Cross-functional coordination & team leadership Now transitioning into remote opportunities as a Virtual Assistant and Content/UGC Creator, where I combine operational excellence with creativity — supporting businesses behind the scenes while helping them connect authentically with their audience. Open to: • Remote Virtual Assistant / Operations roles • Customer Experience / Support roles • CRM & process coordination • UGC & content collaborations

Available to hire

I build structured, people-centered operations that scale — combining data, systems, and customer experience to deliver measurable results. With a background in education operations and admissions, I’ve led end-to-end customer journeys, managed high-volume pipelines, and optimized workflows using tools like Salesforce CRM. My focus is simple: efficiency, clarity, and meaningful engagement at every stage of the customer experience.

As Head of Learner Services, I:
Managed operations for 3,000+ active learners with a 94% CSAT
Improved retention by 18% through data-driven strategies
Increased course completion rates by 25%
I also bring hands-on admissions experience, including:
Managing 7,000+ applications with 95% response within 24 hours
Driving conversion, engagement, and seamless onboarding experiences

Core strengths:
• Operations & administrative support (high-volume environments)
• Customer experience & lifecycle management
• Salesforce CRM & data accuracy
• Process improvement & workflow optimization
• Cross-functional coordination & team leadership

Now transitioning into remote opportunities as a Virtual Assistant and Content/UGC Creator, where I combine operational excellence with creativity — supporting businesses behind the scenes while helping them connect authentically with their audience.

Open to:
• Remote Virtual Assistant / Operations roles
• Customer Experience / Support roles
• CRM & process coordination
• UGC & content collaborations

See more

Language

Indonesian
Fluent
English
Advanced

Work Experience

Head of Learner Services at Orbit Future Academy
September 1, 2023 - December 31, 2024
Led learner operations and customer experience for a high-volume education environment, combining data, systems, and team leadership to drive efficiency and satisfaction. Key Achievements: -Managed end-to-end experience for 3,000+ active learners, maintaining a 94% customer satisfaction (CSAT) score Designed and implemented a retention framework using Salesforce CRM, reducing student churn by 18% year-over-year -Defined and tracked operational KPIs across the learner journey, contributing to a 25% increase in course completion rates -Optimized Salesforce workflows to centralize data and improve processes, reducing case resolution time by 35% -Led, mentored, and developed an 8-member learner services team, driving performance and service quality -Conducted structured performance reviews and 1:1 coaching, building a high-performing and collaborative team culture
Admissions Manager at Orbit Future Academy
May 1, 2022 - August 1, 2023
Coordinate processing of all student applications from submission to outcome, ensuring prompt handling and high-quality customer service. Manage student data and references, liaise with team and academics, track decisions on interviews, undertake application conversion activities, and produce weekly admissions data for leadership. Develop and maintain admissions policies and procedures for efficiency and compliance; line-manage admissions staff.
Operations Spv at PT. ADUAGIS TRANSPORINDO SEJAHTERA
October 1, 2021 - March 1, 2022
Acted as the primary liaison for all key clients, resolving inquiries and managing service requests to ensure top-tier client satisfaction. Optimized and maintained core company databases, improving data accuracy and ensuring real-time information retrieval for critical business decisions. Enforced data integrity protocols across client, employee, and financial records to ensure complete confidentiality and regulatory compliance. Controlled inventory management and established proactive supply ordering systems, reducing office supply overhead costs. Oversaw facilities and equipment maintenance, coordinating with vendors to minimize operational downtime and maintain a high-standard workplace. Executed logistical strategies for corporate events, complex schedules, and international travel arrangements for senior leadership. Reported directly to the Director of Operations, delivering data-driven administrative insights that supported high-level decision-making. Provided cross-departmental administrative support, streamlining resource allocation across multiple projects to meet tight deadlines.
Admissions Officer at Nord Anglia School Jakarta
April 1, 2019 - June 1, 2021
Be the first point of contact for families considering enrolment; provide accurate school information and support from enquiry through to enrolment. Input data into iSAMS, conduct personalised campus tours, manage leads and follow-ups, maintain student databases, update enrolment forecasts, and produce statistical documents. Report to Principal and Marketing/Admissions Manager; collaborate with Admissions and Marketing teams.
Executive Assistant at PT ARONISS Indonesia
December 1, 2018 - March 1, 2019
Managed Telkomsel's major Collection project, driving the recovery of outstanding accounts receivable from high-profile corporate and government vendors (e.g., HERO, Kemdikbud, TNI AD, BFI Finance). Monitored the end-to-end collection timeline, overseeing supporting document collection, signature approvals, invoice distribution, and final cash-in/adjustments. Proactively followed up on invoice payments directly with vendors to secure timely settlement within established credit terms and due dates. Maintained consistent vendor communication and built strategic relationships with key client accounts to accelerate financial resolutions. Participated in high-level client briefings, capturing critical details and technical requirements to ensure seamless service delivery. Generated complex recapitulations and legally binding delivery certificates (Berita Acara Serah Terima - BAST) to ensure full operational compliance. Developed comprehensive weekly and monthly progress reports, transforming raw transactional data into structured executive summaries for leadership. Attended strategic internal and external meetings, documenting minutes and action items, and driving follow-ups to ensure project milestones were met.
School Administrator at Sampoerna Academy
June 1, 2015 - August 1, 2018
Provide customer service, oversee budgets, produce periodic reports, maintain relationships with staff, students, and parents, organize materials, administer exams, monitor attendance, maintain school database, and contribute to process improvements.
Admissions & Finance Staff at SAE Institute
April 1, 2014 - January 1, 2015
Record petty cash, maintain student ledgers, manage tuition payments, handle billing, communicate with students regarding payments and outstanding balances, process refunds and stipends, and support finance operations.
Sales Marketing Assistant at SAE Institute
September 1, 2012 - March 1, 2014
Support admissions and marketing activities, handle inquiries, campus tours, events, and follow-ups; manage enrollment processes and marketing tasks such as events and communications.
Intern at Orly Consulting-Executive Search
February 1, 2012 - April 1, 2012
Applied strategic B2B marketing and professional networking techniques to attract prospective client companies and expand the agency's portfolio. Conducted in-depth industry research to understand client business models, operational needs, and corporate cultures to ensure highly aligned talent matches. Built and nurtured relationships with key client stakeholders to foster trust and facilitate ongoing recruitment partnerships. Executed targeted headhunting strategies, proactively identifying and approaching high-potential candidates for specialized vacancies. Utilized the internal ATS and candidate databases to run precise searches, effectively matching the most qualified talent to client requirements. Received and meticulously reviewed resumes, evaluating applicant qualifications against rigorous client criteria. Coordinated and managed interview schedules, shortlisting the top-tier candidates for final employer evaluations.
Freelance Host Livestreaming at Freelance | Self-Employed
July 1, 2024 - Present
Host interactive 2-4 hour livestream sessions on major e-commerce platforms to introduce seasonal pajama collections; provide detailed product breakdowns highlighting fabric breathability, sizing accuracy, wash durability, and all-day comfort; apply time-sensitive flash deals, vouchers, and bundles to drive inventory clearance during peak hours; drive real-time conversions via demonstrations and Q&A; maintain a warm, engaging chat for high audience retention; coordinate with background operators and technical teams to ensure smooth broadcast flow.
UGC & Social Media Content Creator at @whatpinkloves
May 1, 2021 - Present
Conceptualize, produce, and edit high-performing short-form video content (Instagram Reels, Stories, and Feeds) optimized for immediate engagement; direct artistic visual layouts and product photography with a distinct high-quality aesthetic; analyze beauty trends, skincare formulations, and viral audio cues to stay relevant; incorporate targeted product reviews for sensitive skin types; build and nurture an organic skincare and fragrance enthusiast community; partner with beauty, skincare, and fragrance brands for authentic, conversion-driven campaigns; manage DTC communications, creative briefs, and campaign timelines independently.

Education

Bachelor's in Communication, Business Communication at Sekolah Tinggi Ilmu Komunikasi Interstudi
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Other, Retail, Media & Entertainment