I’m a digital HALO jumper — through design. I drop into complex, ambiguous problem spaces and turn dense requirements into clear, usable, and accessible product experiences that ship. I work hands on in Figma from early concepts through high‑fidelity prototypes and launch, collaborating closely with product, engineering, and research to move fast without sacrificing quality. For over 25 years, I’ve designed and delivered complex digital products across B2B, SaaS, and consumer platforms. At TD Bank Group, I designed end‑to‑end experiences for high‑stakes financial products, translating regulatory constraints, accessibility requirements, and business rules into intuitive workflows people could confidently use. Earlier at Bell Canada and Bell Mobility, I designed large‑scale mobile and web experiences used by millions, reinforcing my belief that thoughtful UX directly improves adoption, efficiency, and trust. Day to day, I’m deeply hands‑on. I design flows, wireframes, and polished interfaces; prototype and test ideas quickly; and iterate until complex systems feel simple. I’m comfortable deep in the details while keeping the broader product vision in view — working through craft, judgment, and execution. I’m a senior designer with Algonquin heritage from the Anishinaabe Nation, and I bring an ethical, accessibility‑first lens to my work informed by lived experience and action. At TD, I founded and volunteered as manager of the Indigenous Resource Centre group, supporting reconciliation efforts and leading National Day for Truth and Reconciliation initiatives. If you’re building a complex product and need a senior designer who can cut through noise and ship experiences that work in the real world, I’d welcome the opportunity to help.

Jeffery Piotrowski

I’m a digital HALO jumper — through design. I drop into complex, ambiguous problem spaces and turn dense requirements into clear, usable, and accessible product experiences that ship. I work hands on in Figma from early concepts through high‑fidelity prototypes and launch, collaborating closely with product, engineering, and research to move fast without sacrificing quality. For over 25 years, I’ve designed and delivered complex digital products across B2B, SaaS, and consumer platforms. At TD Bank Group, I designed end‑to‑end experiences for high‑stakes financial products, translating regulatory constraints, accessibility requirements, and business rules into intuitive workflows people could confidently use. Earlier at Bell Canada and Bell Mobility, I designed large‑scale mobile and web experiences used by millions, reinforcing my belief that thoughtful UX directly improves adoption, efficiency, and trust. Day to day, I’m deeply hands‑on. I design flows, wireframes, and polished interfaces; prototype and test ideas quickly; and iterate until complex systems feel simple. I’m comfortable deep in the details while keeping the broader product vision in view — working through craft, judgment, and execution. I’m a senior designer with Algonquin heritage from the Anishinaabe Nation, and I bring an ethical, accessibility‑first lens to my work informed by lived experience and action. At TD, I founded and volunteered as manager of the Indigenous Resource Centre group, supporting reconciliation efforts and leading National Day for Truth and Reconciliation initiatives. If you’re building a complex product and need a senior designer who can cut through noise and ship experiences that work in the real world, I’d welcome the opportunity to help.

Available to hire

I’m a digital HALO jumper — through design. I drop into complex, ambiguous problem spaces and turn dense requirements into clear, usable, and accessible product experiences that ship. I work hands on in Figma from early concepts through high‑fidelity prototypes and launch, collaborating closely with product, engineering, and research to move fast without sacrificing quality.

For over 25 years, I’ve designed and delivered complex digital products across B2B, SaaS, and consumer platforms. At TD Bank Group, I designed end‑to‑end experiences for high‑stakes financial products, translating regulatory constraints, accessibility requirements, and business rules into intuitive workflows people could confidently use. Earlier at Bell Canada and Bell Mobility, I designed large‑scale mobile and web experiences used by millions, reinforcing my belief that thoughtful UX directly improves adoption, efficiency, and trust.

Day to day, I’m deeply hands‑on. I design flows, wireframes, and polished interfaces; prototype and test ideas quickly; and iterate until complex systems feel simple. I’m comfortable deep in the details while keeping the broader product vision in view — working through craft, judgment, and execution.

I’m a senior designer with Algonquin heritage from the Anishinaabe Nation, and I bring an ethical, accessibility‑first lens to my work informed by lived experience and action. At TD, I founded and volunteered as manager of the Indigenous Resource Centre group, supporting reconciliation efforts and leading National Day for Truth and Reconciliation initiatives.

If you’re building a complex product and need a senior designer who can cut through noise and ship experiences that work in the real world, I’d welcome the opportunity to help.

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Language

English
Fluent

Work Experience

Principal User Experience Designer at UGO Solutions (TD Bank Group)
May 1, 2019 - April 1, 2025
Designed end-to-end B2B and consumer experiences for the Sobeys Corporate Gift Card platform, shaping complex ordering, entitlement, and fulfillment workflows that generated $16M in first-year revenue. Built highly configurable commerce and marketplace experiences for Cineplex Marketplace and TD Rewards, balancing business rules, finance constraints, and usability for non-expert administrators. Designed native iOS and Android experiences for TD Wheels and TD MyHome, aligning customer needs with platform guidelines and enterprise constraints. Led decommissioning experiences for the UGO Wallet app with clear migration paths and user communications to protect trust during shutdown. Prototyped and tested workflows to reduce friction and errors.
Senior User Experience Designer – Digital Enablement at TD Bank Group
November 1, 2016 - May 1, 2019
Designed internal enterprise tools used by thousands of employees, translating dense policies and edge cases into clear task flows. Rapidly prototyped concepts to support discovery, alignment, and delivery in fast-moving product environments. Partnered with Product and Engineering to ship resilient, production-ready experiences.
Senior UX Designer at TD Bank Group – DCX
May 1, 2011 - November 1, 2016
Designed foundational mobile app experiences and large-scale enterprise systems for TD. Reworked HR and intranet platforms to improve findability, task completion, and usability. Facilitated collaborative design workshops to align teams around user-centered solutions.
Lead Mobile Experience Designer at Bell Mobility
February 1, 2008 - May 1, 2011
Designed native mobile experiences across iOS, Android, BlackBerry, PalmOS, and legacy device platforms. Created self-serve and media player experiences that improved navigation clarity and task success. Ensured consistency, usability, and performance across Bell’s large and evolving mobile ecosystem.
Principal Designer & Usability Lead at Bell Canada
June 1, 1999 - February 1, 2008
Designed large-scale consumer web experiences across Bell Mobility, TV, and Residential platforms. Helped establish usability and accessibility standards adopted enterprise-wide. Designed interaction frameworks reused across multiple Bell digital properties.
Senior UX Designer – DCX at TD Bank Group
May 1, 2011 - November 1, 2016
Designed foundational mobile app experiences and large-scale enterprise systems; reworked HR and intranet platforms to improve findability, task completion, and usability; facilitated collaborative design workshops to align teams around user-centered solutions.

Education

Diploma in New Media Design (Multimedia Studies) at Humber College
January 11, 2030 - January 5, 2026
Diploma at Humber College, Toronto, ON
January 11, 2030 - January 5, 2026

Qualifications

TD Leadership Excellence Award
January 11, 2030 - January 5, 2026
TD UX patents for interaction flows and enterprise systems
January 11, 2030 - January 5, 2026
Performance rating: High Quality / Excellent (12 consecutive ratings)
January 11, 2030 - January 5, 2026

Industry Experience

Financial Services, Retail, Media & Entertainment, Telecommunications, Software & Internet, Professional Services