Hi, I’m Paul Price, a B2B digital marketing expert with 20+ years of hands-on experience orchestrating marketing technology stacks, online lead generation, ABM, and RevOps to drive revenue. I design and operate marketing engines that optimize RoAS and align marketing with sales, building scalable systems from SEO/SEM to email nurture and CRM integrations. My work spans manufacturing, software, healthcare, and non-profit sectors, where I lead teams and deliver measurable outcomes. I’ve led cross-functional initiatives from web development to analytics, sourcing data-driven insights to optimize funnel performance and lead quality. My passion is building scalable marketing engines that deliver measurable results and accelerate revenue growth across diverse industries.

Paul J Price

Hi, I’m Paul Price, a B2B digital marketing expert with 20+ years of hands-on experience orchestrating marketing technology stacks, online lead generation, ABM, and RevOps to drive revenue. I design and operate marketing engines that optimize RoAS and align marketing with sales, building scalable systems from SEO/SEM to email nurture and CRM integrations. My work spans manufacturing, software, healthcare, and non-profit sectors, where I lead teams and deliver measurable outcomes. I’ve led cross-functional initiatives from web development to analytics, sourcing data-driven insights to optimize funnel performance and lead quality. My passion is building scalable marketing engines that deliver measurable results and accelerate revenue growth across diverse industries.

Available to hire

Hi, I’m Paul Price, a B2B digital marketing expert with 20+ years of hands-on experience orchestrating marketing technology stacks, online lead generation, ABM, and RevOps to drive revenue. I design and operate marketing engines that optimize RoAS and align marketing with sales, building scalable systems from SEO/SEM to email nurture and CRM integrations. My work spans manufacturing, software, healthcare, and non-profit sectors, where I lead teams and deliver measurable outcomes.

I’ve led cross-functional initiatives from web development to analytics, sourcing data-driven insights to optimize funnel performance and lead quality. My passion is building scalable marketing engines that deliver measurable results and accelerate revenue growth across diverse industries.

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Language

English
Fluent

Work Experience

Digital Marketing Manager at Pexco
January 1, 2025 - February 1, 2026
Optimized flow of leads from online marketing channels through to closed sales opportunities to increase return on marketing spend (RoAS); improved lead quality and routing and reduced leakage to 'black holes'. Integrated ZoomInfo and ConstructConnect into the tech stack. Set up and managed email nurture programs. Cleaned up account and contact data in Salesforce. Developed executive metrics and dashboards to monitor marketing effectiveness.
Digital Marketing Operations Manager at ERoad
February 1, 2022 - September 1, 2024
Optimized lead flow pipeline and technology stack from SEM through Pardot and into Salesforce. Transitioned from a lead-based to Account-based Marketing with intent signals from DemandBase, ZoomInfo, and LinkedIn Advertising. Ran email marketing and nurture campaigns. Maintained corporate website.
Independent Consultant/Contractor at Independent Consultant/Contractor
October 1, 2014 - February 1, 2022
Helped various Fortune 1000 companies with email marketing and marketing automation operations, including LexisNexis, ABB, Kimberly-Clark, and Healthlink Dimensions.
Owner/CTO at Collaborative Planning Group Systems
January 1, 2014 - September 1, 2021
Developed a cloud-based data collection and reporting system used by over 350 non-profits and healthcare organizations in the substance abuse prevention space throughout the United States.
Director, Online Marketing (commercial construction) at Reed Construction Data
February 1, 2007 - September 1, 2014
Formed and managed online marketing team responsible for developing and maintaining the main corporate website; led SEO (25x traffic growth), PPC, email marketing (Eloqua), social media, content marketing, database marketing, and management of lead pipeline through Salesforce.
Director, Online Marketing at HowStuffWorks.com
November 1, 2005 - January 1, 2007
Managed email marketing and online promotions; launched a weekly contest driving thousands of incremental daily page views as readers searched through online articles for puzzle clues.
Director, Online Marketing (travel/leisure magazine publisher) at World Publications
November 1, 2003 - November 1, 2005
Launched Online Marketing department and drove internet strategy for various brands including Caribbean Travel & Life, Saveur, Boating Life, Sport Fishing and Sport Diver.
e-Commerce Consultant at Quest Communications
April 1, 1999 - November 1, 2000
Developed online strategies for clients across industries; managed launch of jetblue.com.
Project Manager at IBM
July 1, 1983 - April 1, 1999
Project management for e-business development projects.

Education

Bachelor of Engineering (B.E.) in Mechanical Engineering with Honors at Stevens Institute of Technology
January 11, 2030 - April 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Software & Internet, Healthcare, Non-Profit Organization, Transportation & Logistics, Media & Entertainment, Professional Services