Bradley Eustace

Project: Custom Theme & Plugin E-Commerce Website

Client: Bradley Eustace (example)
Role: Front-End / Full-Stack Developer (Theme & Plugin Specialist)

What I Did:

Theme Design & Development:
I created a fully custom WordPress / Shopify (or whichever CMS you used) theme from scratch, implementing the client’s branding, visual design, and user experience requirements. This included responsive layout (mobile/tablet/desktop), accessible navigation, fast load times, and a clean, modern aesthetic.

Plugin & Functionality Builds:
Developed custom plugins or extended existing ones to handle the site’s special features. Features I implemented included:

Product filtering (by category, price, attributes)

Custom product page layouts

Dynamic image galleries / video embeds

Wishlist / favorites

Custom checkout flow or cart enhancements

E-Commerce Integration:
Integrated and configured e-commerce infrastructure (WooCommerce / Shopify / etc.), including product management, inventory, pricing, tax rules, shipping options, payment gateways. Ensured smooth user experience from product discovery through checkout.

Performance Optimization:
Enhanced site performance through image optimization, lazy loading, minification of CSS & JS, caching strategy, and code optimization. Ensured site loads quickly and performs well across devices.

SEO & Accessibility:
Built in SEO best practices: clean semantic markup, proper heading structure, meta tags, schema-markup for products, fast page speed. Ensured accessibility standards are met (keyboard navigation, ARIA where needed, alt texts, etc.).

Maintenance & Support:
Provided ongoing support post-launch: bug-fixes, updates (theme, plugin, CMS), performance tweaks, content updates, and new-feature rollouts.

Technologies / Tools Used:
HTML5, CSS3 / SASS, JavaScript (maybe React / Vue or jQuery as needed), PHP, MySQL (or relevant database), custom plugins, Git version control, possibly modern build tools (Webpack / Gulp), performance tools (like Lighthouse), etc.