Plamen Kostadinov
Senior WordPress Backend Developer with over 11 years of professional experience, specializing in custom WordPress development, backend architecture, integrations, performance optimization, and complex data-driven…
About
Senior WordPress Backend Developer with over 11 years of professional experience, specializing in custom WordPress development, backend architecture, integrations, performance optimization, and complex data-driven solutions. Experienced in working with both large-scale WordPress environments and high-traffic websites, with a strong focus on practical problem solving, maintainable code, and reliable solutions.
- 14 years' experience
- Joined June 2026
Skills· 24
Languages
- BulgarianFluent
- EnglishFluent
Industry experience
- Software & Internet
- Gaming
- Media & Entertainment
- Professional Services
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Work experience· 14 roles
Delivered short-term WordPress development and maintenance for multiple clients, including landing pages, third-party integrations, WooCommerce and Multisite changes, and lightweight Gutenberg blocks. Troubleshot and extended existing themes, plugins, and client-specific functionality across varied WordPress stacks.
Supported a backend team handling a portfolio of ~9,000 independent WordPress sites. Re-engineered a multilingual API import pipeline by replacing an inefficient postmeta model with 6–8 custom SQL tables, including source/override handling, batched concurrent processing, and retry queues—reducing a full import from several hours to ~90 seconds. Built a monitoring plugin that used an external crawler to validate actual rendered frontend output across three unrelated internal plugins, detecting missing/duplicate dynamic content impacted by JavaScript, AJAX, and geolocation.
Maintaining a large portfolio of websites, creating new features, and refactoring legacy code to improve stability and performance across multiple projects, with a focus on security and scalable architecture.
Education· 6
Certifications and awards
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