I’m a Figma specialist and UI designer with a background in print and brand identity. Born and raised in London, I’m passionate about clean interfaces, strong storytelling and logical component systems that make sense for users and scale beautifully in Figma. Largely self-taught, I bring over 14 years of professional and entrepreneurial experience to the table. I’ve had the opportunity to work with a wide range of brands – from global names like Ford, PizzaExpress, AstraZeneca and Martell to startups and personal ventures I’ve built and branded from the ground up. At the heart of my process is user insight. The laptop doesn’t open until the research is in – I believe every effective design starts with clarity. From there, I craft visual solutions that are not only beautiful but commercially impactful. With a strong foundation in FMCG and B2C, I understand how design drives ROI – whether through a brand refresh, a digital product interface or a scalable system built to last. One of my proudest projects was co-founding and editing TYD, an interactive iOS magazine for high-achieving entrepreneurs under 30. Built with my wife from concept to app, it brought together business, fashion and lifestyle in a fresh and ambitious format. When we meet, ask me to show you.…

Michael Platinum-Williams

I’m a Figma specialist and UI designer with a background in print and brand identity. Born and raised in London, I’m passionate about clean interfaces, strong storytelling and logical component systems that make sense for users and scale beautifully in Figma. Largely self-taught, I bring over 14 years of professional and entrepreneurial experience to the table. I’ve had the opportunity to work with a wide range of brands – from global names like Ford, PizzaExpress, AstraZeneca and Martell to startups and personal ventures I’ve built and branded from the ground up. At the heart of my process is user insight. The laptop doesn’t open until the research is in – I believe every effective design starts with clarity. From there, I craft visual solutions that are not only beautiful but commercially impactful. With a strong foundation in FMCG and B2C, I understand how design drives ROI – whether through a brand refresh, a digital product interface or a scalable system built to last. One of my proudest projects was co-founding and editing TYD, an interactive iOS magazine for high-achieving entrepreneurs under 30. Built with my wife from concept to app, it brought together business, fashion and lifestyle in a fresh and ambitious format. When we meet, ask me to show you.…

Available to hire

I’m a Figma specialist and UI designer with a background in print and brand identity. Born and raised in London, I’m passionate about clean interfaces, strong storytelling and logical component systems that make sense for users and scale beautifully in Figma.

Largely self-taught, I bring over 14 years of professional and entrepreneurial experience to the table. I’ve had the opportunity to work with a wide range of brands – from global names like Ford, PizzaExpress, AstraZeneca and Martell to startups and personal ventures I’ve built and branded from the ground up.

At the heart of my process is user insight. The laptop doesn’t open until the research is in – I believe every effective design starts with clarity. From there, I craft visual solutions that are not only beautiful but commercially impactful.

With a strong foundation in FMCG and B2C, I understand how design drives ROI – whether through a brand refresh, a digital product interface or a scalable system built to last.

One of my proudest projects was co-founding and editing TYD, an interactive iOS magazine for high-achieving entrepreneurs under 30. Built with my wife from concept to app, it brought together business, fashion and lifestyle in a fresh and ambitious format. When we meet, ask me to show you.

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Language

English
Fluent
Yoruba
Beginner

Work Experience

Add your work experience history here.

Education

BA(Hons) Business Economics with Business Law at University of Portsmouth
September 3, 2007 - July 7, 2011

Qualifications

BA (Hons) Business Economics with Business Law
September 3, 2007 - July 7, 2011

Industry Experience

Financial Services, Consumer Goods, Energy & Utilities, Media & Entertainment, Other
    paper Saudia Air

    Saudi Arabia as a nation is undergoing a transformation from the inside out. At the helm is a new generation of forward-thinking leaders who want to shed the infamous reputation of old and open itself to the world revealing its true beauty and progressive culture. Saudia Air is one of the country’s key brands charged with the mandate of transporting the outside world into the new Saudi. As a part of a specially-formulated creative team led by Landor & Fitch, my role was to develop a visual identity route for the brand.

    View the project here: https://www.twine.net/signin

    paper Ford GoElectric

    With the world moving to cleaner energy consumption, Ford is gearing up for the shift to electric. Their campaign ‘GoElectric’ aims to guide customers through this transition by informing them of the benefits of cleaner transport. I collaborated with the team at the premier experiential agency, Jack Morton, to execute the digital interactive element of this consumer-facing campaign.

    View the project here: https://www.twine.net/signin

    paper PizzaExpress App Refresh

    In embracing PizzaExpress’s rejuvenated brand spirit, I had the distinct pleasure of immersing myself in the ‘Spirit of Soho’. Collaborating closely with Chris Davey (Creative Director) and Rob Chalmers (Chief Experience Officer), we faced the challenge of revitalising their loyalty app. The aim was to ensure every user interaction was infused with the values and character that Peter Boizot passionately established in 1965. The outcome is a digital experience that not only fosters customer loyalty but also vibrates with the unique and vibrant identity that is quintessentially PizzaExpress.

    You can view the project here: https://www.twine.net/signin