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I’m a digital marketing strategist with 9+ years of experience helping brands — from global names to small startups — grow through creative, data-driven marketing. My expertise spans paid media, content marketing, and performance measurement, and I’ve managed everything from multi-million dollar global campaigns to lean projects for small businesses. I have a good creative eye and a solid grasp of what makes a great customer journey — and with data to guide every decision, I know how to bring both art and science together to grow brands. Whether you need help optimising ad performance, refining your brand message, or launching a new product, I bring hands-on experience, creative problem-solving, and a results-first mindset to every project.…I’m a digital marketing strategist with 9+ years of experience helping brands — from global names to small startups — grow through creative, data-driven marketing. My expertise spans paid media, content marketing, and performance measurement, and I’ve managed everything from multi-million dollar global campaigns to lean projects for small businesses. I have a good creative eye and a solid grasp of what makes a great customer journey — and with data to guide every decision, I know how to bring both art and science together to grow brands. Whether you need help optimising ad performance, refining your brand message, or launching a new product, I bring hands-on experience, creative problem-solving, and a results-first mindset to every project.

Pamela Lewis-Barclay

Digital Marketer, Content Strategist, Social Media Manager, +5

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I’m a digital marketing strategist with 9+ years of experience helping brands — from global names to small startups — grow through creative, data-driven marketing. My expertise spans paid media, content marketing, and performance measurement, and I’ve managed everything from multi-million dollar global campaigns to lean projects for small businesses. I have a good creative eye and a solid grasp of what makes a great customer journey — and with data to guide every decision, I know how to bring both art and science together to grow brands. Whether you need help optimising ad performance, refining your brand message, or launching a new product, I bring hands-on experience, creative problem-solving, and a results-first mindset to every project.…I’m a digital marketing strategist with 9+ years of experience helping brands — from global names to small startups — grow through creative, data-driven marketing. My expertise spans paid media, content marketing, and performance measurement, and I’ve managed everything from multi-million dollar global campaigns to lean projects for small businesses. I have a good creative eye and a solid grasp of what makes a great customer journey — and with data to guide every decision, I know how to bring both art and science together to grow brands. Whether you need help optimising ad performance, refining your brand message, or launching a new product, I bring hands-on experience, creative problem-solving, and a results-first mindset to every project.

Available to hire

I’m a digital marketing strategist with 9+ years of experience helping brands — from global names to small startups — grow through creative, data-driven marketing.

My expertise spans paid media, content marketing, and performance measurement, and I’ve managed everything from multi-million dollar global campaigns to lean projects for small businesses. I have a good creative eye and a solid grasp of what makes a great customer journey — and with data to guide every decision, I know how to bring both art and science together to grow brands.

Whether you need help optimising ad performance, refining your brand message, or launching a new product, I bring hands-on experience, creative problem-solving, and a results-first mindset to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder at Good Chonk

October 1, 2023 - October 29, 2025

Developed and launched a DTC sustainable pet lifestyle brand, managing end-to-end operations—from product development and supplier negotiations to marketing, logistics and sales. Managed and optimised paid and owned media channels to drive growth, achieving double-digit MoM revenue growth, gross profit margin of 70%+ and reached breakeven in 4 months. Built and maintained a commerce-enabled Shopify website and Shopee storefront, creating all content and optimising UX/UI to enhance customer engagement and drive sales. Established partnerships with 3 premium pet and lifestyle retailers, expanding market presence and distribution. Secured earned media coverage in The Straits Times and Tanjong Pagar Town Council’s newsletter by pitching our product as a festive pet essential and a sustainable local business, increasing brand awareness and sales.

Programme Manager at Accenture

June 30, 2023 - June 30, 2023

Led a $10M+ marketing ops transformation programme for a global pharmaceutical client in APAC. Delivered ~32% cost savings within 6 months. Spearheaded APAC-wide omnichannel campaigns across 9 markets, collaborating with cross-functional teams across SG, MY and IN, which delivered 70% quicker than local market-led campaigns. Owned relationships with senior-level stakeholders, consulting on people and process to ensure delivery against programme KPIs.

Digital Marketing Director at ONE Championship

September 30, 2022 - September 30, 2022

Led performance marketing and paid media strategies, optimising campaigns for events, e-commerce, and various business activations (Pay-Per-View, NFTs, Partnerships etc.) to drive sales and brand KPIs. Managed a team of 2, fostering growth by mentoring and setting high standards in strategy and execution. Developed media strategy for The Apprentice: ONE Championship Edition, utilising high-impact, hyper local content, which trended Top 10 on Netflix SEA for 3+ weeks. Pioneered Facebook Live Shopping on 11.11 across SEA markets, engaging 10k+ viewers and doubling order volume on .com during the live broadcast. Secured $50k investment from senior leadership to automate post-campaign reporting, establishing processes that reduced reporting time by 35% weekly and improved overall efficiency.

Account Manager | Meta — Facebook at Meta

March 31, 2021 - March 31, 2021

Managed a $45M+/year portfolio of 25 e-commerce clients, serving as a strategic media advisor that grew YoY H1 revenue by 13% to $16M and YoY H2 revenue by 57% to $25M. Owned relationships (including C-suite) with business clients and agency partners, advising on media buying strategies across the Facebook family of apps to scale and achieve greater YoY growth. Educated the team through measurement consultations as a SME and a partner to co-pitch strategic measurement studies, e.g., A/B tests, lift studies, which resulted in $2.5M incremental revenue. Collaborated cross-functionally with marketing science, creative and product teams to deliver scalable solutions and optimise campaigns for clients.

Digital Marketing Associate Manager at Dyson

August 31, 2019 - August 31, 2019

Managed $20M+ in annual digital ad spend across paid media, strategising and optimising campaigns to deliver brand and revenue goals efficiently for Beauty, Dyson Retail and Lighting categories. Grew YoY H1 Beauty category media attributed revenue from $1.8M to $3M (58%) on dyson.com, whilst exceeding brand goals (awareness, engagement etc.). Led category media strategy for Dyson Airwrap™, collaborating with internal stakeholders and media agency to develop and execute a high-impact GTM media plan that delivered 52% of total sales (~$1M) on dyson.com within two weeks of launch. Cultivated partnerships with 70+ influencers/KOLs across Dyson and retailers’ channels to support brand priorities and amplify awareness at product launches throughout the year.

Regional Content Marketing Strategist at Dyson

January 31, 2018 - January 31, 2018

Conceptualised and led the creation of Dyson KR’s GTM content strategy for hair care, leveraging a top celebrity that outperformed global assets by 3x against primary KPIs, and was adapted across HK, TW, JP and SEA markets due to its success. Orchestrated and led discussions between global and APAC teams to develop content marketing plans, analyse performance, and support creative processes, ensuring execution excellence and alignment with business objectives. Identified and developed CRM strategy to build Dyson’s presence on LINE in Japan with a goal to improve owner relationships and was seconded by the regional president to spearhead the project in Japan.

Social Content Marketing Specialist at Dyson

December 31, 2016 - December 31, 2016

Drove end-to-end content creation for Dyson Supersonic™ global GTM across UK, US, JP and AU markets, partnering with local teams and external agencies to execute and amplify awareness. Created and rolled out a global social content playbook aligned with Dyson’s brand guidelines, empowering markets to adopt platform best practices, and drove a 260% average increase in CTR across pilot markets via A/B testing. Launched and grew @dysonbeauty Instagram and YouTube followers, which surpassed the parent @dyson account followers within 8 months.

Brand Executive at Dyson

September 7, 2015 - February 29, 2016

• Created a best practice CRM guide for 5 key markets by analysing data from 300+ email campaigns • Managed marketing assets and led the launch of a US B2B campaign aimed at educating and breaking consumer preference for paper towels • Planned and hosted a 2-day CRM workshop for key B2B markets in EMEA and the US, which resulted in personalised email journeys that aligned with the target customers’ lifecycles