Graphic Designer with experience creating cohesive visual systems, branded marketing assets, and digital content for multi-location retail and community organizations. Strong background in brand standards, digital and print design, and collaborative creative execution. Proven ability to translate strategy into clear, compelling visuals.…

Payton Linnig

Graphic Designer with experience creating cohesive visual systems, branded marketing assets, and digital content for multi-location retail and community organizations. Strong background in brand standards, digital and print design, and collaborative creative execution. Proven ability to translate strategy into clear, compelling visuals.…

Available to hire

Graphic Designer with experience creating cohesive visual systems, branded marketing assets, and digital content for multi-location retail and community organizations. Strong background in brand standards, digital and print design, and collaborative creative execution. Proven ability to translate strategy into clear, compelling visuals.

See more

Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Lead Graphic Designer at Beck Oil Co.
May 1, 2023 - Present
Lead graphic designer responsible for maintaining and evolving brand standards across 20+ retail locations, ensuring consistent visual identity across all customer touch points. Designed high-impact digital and print assets including social media graphics, website visuals, brand app content, interior and exterior signage, and in-store promotional materials. Developed scalable visual systems and templates to streamline production while preserving brand integrity. Collaborated cross-functionally with marketing, operations, and external vendors to execute cohesive campaigns and retail experiences. Supported campaign performance analysis and applied insights to improve future creative effectiveness and visual clarity.
Social Media Manager / Graphic Designer at Lions Jrs. Starved Rock Volleyball
October 1, 2023 - August 31, 2024
Designed branded digital and print materials for tryouts, events, and seasonal programs, ensuring clear communication and visual consistency. Created on-brand graphics and layouts to highlight team achievements and key announcements across multiple platforms. Partnered with leadership and coaching staff to establish a cohesive brand identity and visual direction. Contributed to the growth of the organization’s digital presence through visually engaging, audience-focused design.
Graphic Designer at Creative & Community Experience
January 1, 2020 - Present
Graphic Designer creating cohesive visuals for community-focused projects, blending brand standards with creative experimentation to support outreach and engagement.
Content Creator at The Women’s Network
January 1, 2021 - December 31, 2022
Content Creator developing visual content and materials to support programs, events, and campaigns for community-focused initiatives.

Education

Bachelor’s Degree at University of Illinois at Urbana-Champaign
January 11, 2030 - May 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Non-Profit Organization, Education
    paper Web Designer

    I designed and developed a dynamic eight-page website that combines strategic layout, engaging animation, and custom-coded elements to create a seamless user experience. The site was structured to guide visitors intuitively through key information, with each page thoughtfully designed to maintain visual consistency while highlighting unique content. I incorporated scroll-triggered animations, interactive transitions, and subtle motion effects to enhance engagement without compromising performance. Through custom HTML, CSS, and JavaScript enhancements, I implemented tailored features beyond standard templates, ensuring responsive design across devices and optimized load speed. The final result is a polished, modern website that balances aesthetics, functionality, and user-centered design.

    https://www.twine.net/signin

    paper Social Media Management

    Over the past two years, I have developed and managed social media content across multiple platforms, creating strategic, engaging campaigns designed to grow brand awareness and drive measurable results. I’ve planned and executed content calendars, designed graphics and short-form video, written compelling captions, and analyzed performance metrics to continuously optimize engagement and reach. My experience includes managing day-to-day posting, community engagement, trend research, and paid promotion support, while maintaining consistent brand voice and visual identity. Through a balance of creativity and data-driven strategy, I’ve successfully increased audience growth, improved engagement rates, and strengthened overall digital presence.

    https://www.instagram.com/gotobecks?igsh=MWJpMDAxZHBnOXNlZQ==