I produced, directed, and edited a multi-year campaign for Ping Identity starring Terry Crews. From concept through production and distribution, collaborating initially with the agency and eventually working directly with Ping Identity allowed me to showcase my extensive experience in developing and executing large-scale marketing messages.

The project included social posts, a podcast, web page takeovers, display ads, a campaign microsite, and a keynote speech delivered by Terry himself. Put it all together and the results were impressive. The launch of the campaign led to an increase in branded searches, Twitter clicks, new visitors to the Ping homepage, opportunities directly linked to the campaign, and in total awareness overall of Ping’s brand.