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Hi, I'm Simon Neale. I'm a graphic designer with over 25 years of experience leading creative teams and delivering standout branding and packaging projects. Based in Hove, United Kingdom, I’ve built and led agencies across Europe and the US, shaping brands and guiding talented designers to bring bold ideas to life. I approach design with a strategic mindset and a collaborative spirit, turning client objectives into cohesive visual identities. I enjoy mentoring teams, driving innovation, and building lasting brand value.…Hi, I'm Simon Neale. I'm a graphic designer with over 25 years of experience leading creative teams and delivering standout branding and packaging projects. Based in Hove, United Kingdom, I’ve built and led agencies across Europe and the US, shaping brands and guiding talented designers to bring bold ideas to life. I approach design with a strategic mindset and a collaborative spirit, turning client objectives into cohesive visual identities. I enjoy mentoring teams, driving innovation, and building lasting brand value.

Simon Neale

Creative Director, Graphic Designer, Art Director, +2

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Hi, I'm Simon Neale. I'm a graphic designer with over 25 years of experience leading creative teams and delivering standout branding and packaging projects. Based in Hove, United Kingdom, I’ve built and led agencies across Europe and the US, shaping brands and guiding talented designers to bring bold ideas to life. I approach design with a strategic mindset and a collaborative spirit, turning client objectives into cohesive visual identities. I enjoy mentoring teams, driving innovation, and building lasting brand value.…Hi, I'm Simon Neale. I'm a graphic designer with over 25 years of experience leading creative teams and delivering standout branding and packaging projects. Based in Hove, United Kingdom, I’ve built and led agencies across Europe and the US, shaping brands and guiding talented designers to bring bold ideas to life. I approach design with a strategic mindset and a collaborative spirit, turning client objectives into cohesive visual identities. I enjoy mentoring teams, driving innovation, and building lasting brand value.

Available to hire

Hi, I’m Simon Neale. I’m a graphic designer with over 25 years of experience leading creative teams and delivering standout branding and packaging projects. Based in Hove, United Kingdom, I’ve built and led agencies across Europe and the US, shaping brands and guiding talented designers to bring bold ideas to life.

I approach design with a strategic mindset and a collaborative spirit, turning client objectives into cohesive visual identities. I enjoy mentoring teams, driving innovation, and building lasting brand value.

Skills

Brand Identity

Branding

Logo

Experience Level

Brand Identity

Expert

Branding

Expert

Logo

Expert

Work Experience

Owner/ Creative Director at Poet Branding Ltd

February 1, 2001 - November 3, 2025

Founded Poet Branding Ltd and directed strategic and creative vision, building a collaborative agency culture, aligning with client objectives, and spearheading innovative initiatives that drove growth. Led cross-border projects with leading design partners across Europe and the US, and authored bespoke team strategies to enhance service delivery.

Creative Director at Dragon Rouge London

August 1, 2017 - August 1, 2017

Led a dynamic team of eight designers, promoting creativity and collaboration. Initiated comprehensive design training programmes and conducted performance reviews to elevate team skills. Collaborated with marketing teams to strategize new business opportunities and manage ongoing projects.

Creative Director at New Solutions London

October 1, 2001 - October 1, 2001

Defined and pursued new commercial opportunities with a robust brand focus. Engaged with diverse product and service brands to develop cohesive design strategies and facilitated ideation workshops to generate innovative visual concepts for client presentations.

Creative Director at The Coleman Group (now Future Brand)

August 1, 1997 - August 1, 1997

Contributed to a diverse range of projects, showing a distinct European design aesthetic. Assisted in formulating strategic growth plans and identifying potential merger opportunities.

Creative Head Packaging at Fitch London

September 1, 1997 - September 1, 1997

Collaborated with a team of packaging specialists on impactful retail design projects. Oversaw design work for high-profile brands, significantly elevating their market presence.

Associate Creative Director at Coley Porter Bell London

May 1, 1996 - May 1, 1996

Managed and mentored a team of five designers, fostering professional growth and innovation. Ensured rigorous performance appraisals and development initiatives to maintain high creative standards, sustaining exemplary creative quality across product categories.