I'm a brand strategist and designer with 10+ years of experience: Head of Creative | Global Brand & Comms | Art Direction & Designer | Brand Identity & Digital Design | Experiential Marketing | Storytelling | Video | B2B & B2C | EdTech | DefTech | SecTech | SaaS | PropTech | NGOs

polimnia

I'm a brand strategist and designer with 10+ years of experience: Head of Creative | Global Brand & Comms | Art Direction & Designer | Brand Identity & Digital Design | Experiential Marketing | Storytelling | Video | B2B & B2C | EdTech | DefTech | SecTech | SaaS | PropTech | NGOs

Available to hire

I’m a brand strategist and designer with 10+ years of experience:
Head of Creative | Global Brand & Comms | Art Direction & Designer | Brand Identity & Digital Design | Experiential Marketing | Storytelling | Video | B2B & B2C | EdTech | DefTech | SecTech | SaaS | PropTech | NGOs

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Fluent
Portuguese
Fluent

Work Experience

Senior Global Creative Director at Brivo, Inc.
March 1, 2020 - Present
Lead global brand and creative strategy for a cloud-based security tech company. Directed brand refresh and product launch campaigns generating 107K+ sessions and 496K+ interactions. Boosted website traffic by 599% and increased conversions by 38% through data-driven storytelling. Delivered record-high NPS of 85.7% and introduced AI workflows that improved team efficiency by 35%. Crafted immersive branded experiences for partner summits and trade-show events attended by over 60K participants.
Creative Director at Brivo, Inc.
March 1, 2020 - August 27, 2025
Provided creative vision for all internal and external projects with a strong focus on brand development. Managed creative strategy and design direction. Produced and delivered high-quality and effective campaign materials. Developed and executed brand guidelines to ensure consistency in messaging and design. Created user-centered designs across various media. Collaborated with account managers and clients to meet or exceed campaign objectives.
Senior Designer at Brivo, Inc.
February 1, 2019 - August 27, 2025
Executed UX improvements and designed integrated campaigns that led to a 297% increase in event interactions. Developed a unique design process focused on brand development and collaboration. Responsible for all graphic design, visual communication, and marketing assets. Established a new web and multimedia platform to increase customer acquisition.
Senior Art Director at Outlook Bench Group
February 1, 2015 - August 27, 2025
Designed branding, websites, reports, and campaign visuals for education and public sector clients. Designed annual conference visuals for the Hispanic Chamber of Commerce event attended by over 30,000 participants, delivering all visual assets from concept to production. Managed multiple large-scale design projects from concept through delivery. Collaborated closely with writers, strategists, and developers to align visuals with messaging. Delivered creative solutions under tight deadlines while maintaining high-quality standards.
Senior Art Director at Centurion Global Consulting
March 1, 2014 - August 27, 2025
Led creative direction for all internal and external projects with a strong emphasis on brand development, strategic design processes, and client collaboration. Developed and implemented a streamlined design methodology focusing on creativity, efficiency, and cross-functional teamwork—resulting in increased project volume and client satisfaction. Directed design and production of marketing materials, ensuring consistent visual identity across platforms. Strengthened the firm's offerings and successfully launched a new web and multimedia platform, expanding digital reach and client acquisition. Managed all graphic design deliverables and maintained key client relationships to align visual communications with business goals.
Creative Project Manager / Program Coordinator at Embassy of Spain, Washington DC
January 1, 2012 - August 27, 2025
Directed the creative vision, strategic planning, and production of all embassy publications and marketing communications, elevating brand visibility and strengthening cultural positioning. Led the design and launch of the embassy’s first integrated website, boosting digital presence with a 50% increase in traffic and creating a cohesive communication ecosystem across web and social platforms. Managed the Hispanic Leaders Program and annual international conference, growing applications by 700% (50 to 400 annually) through targeted outreach while overseeing participant selection, budget management, event collateral design, and logistics. Coordinated international events with precision, delivering 100% on-time execution and achieving consistently high levels of participant satisfaction and engagement.
Art Director at DC Independent Film Festival
November 1, 2008 - August 27, 2025
Shaped the festival’s brand strategy by analyzing audiences and demographics, driving a 25% increase in attendance through targeted marketing and strategic outreach. Conceptualized the cohesive look-and-feel of all publications, printed materials, and the festival’s website, building a visual identity that achieved a 95% stakeholder approval rate. Supervised and coordinated design and marketing projects, guiding graphic designers and managing campaign execution, improving efficiency by 20% through streamlined processes and resource allocation.
Art Director / Photographer at La Nacion USA
August 1, 2004 - August 27, 2025
Led full design production for a 16-page cultural and entertainment supplement, contributing to a regional award for excellence in cultural journalism. Oversaw photojournalism, conducted interviews, and covered cultural events, increasing readership by 15% through compelling visual and editorial strategies. Managed end-to-end production workflows, achieving a 100% on-time publication rate and reinforcing the supplement’s reputation for reliability.
Creator & Lead Developer at Department of Defense | Synchronous Knowledge, Inc.
August 1, 2004 - August 27, 2025
Managed corporate identity and led marketing initiatives for high-profile projects including the DOD Air Force Medical Services Virtual Analyst, P2R2 system, and Ed Trust websites, successfully delivering all projects on time with a 98% client satisfaction rate. Developed the original P2R2 (Performance Planning, Review & Reporting) system, a web-based platform adopted by the Air Force Surgeon General to track and demonstrate clinical practice improvements across Military Treatment Facilities (MTFs). Architected a secure, user-friendly platform that centralized performance data and enabled data-driven decision-making, integrating analytics and reporting to support initiatives such as the Operational Support Team model. Designed advanced web functionalities and optimized interfaces, reducing load times by 30% and increasing user engagement by 25% while ensuring scalability for long-term AFMS infrastructure modernization. Contributed to the AFMS vision in healthcare by building tools that
Assistant Production / Public Relations at DC One Magazine
December 1, 2001 - August 27, 2025
Managed marketing, advertising, layout design, and public relations for the magazine’s cultural and entertainment section, increasing ad revenue by 20% through strategic partnerships and targeted campaigns. Assisted the publisher with strategic planning and financial activities, achieving a 90% advertiser renewal rate that ensured sustained profitability. Streamlined production workflows and layout processes, improving design efficiency by 15% while maintaining high creative standards.
Senior Global Creative Director at Brivo, Inc.
March 1, 2020 - Present
Led global brand and creative strategy for a cloud-based security technology company. Directed brand refresh and product launch campaigns, generating over 107K sessions and 496K+ interactions. Significantly boosted website traffic by 599% and increased conversions by 38% through data-driven storytelling. Delivered record-high Net Promoter Score (NPS) of 85.7% and introduced AI workflows improving team efficiency by 35%. Crafted immersive branded experiences at partner summits and trade shows attended by over 60K participants.
Creative Director at Brivo, Inc.
March 1, 2020 - August 27, 2025
Provided creative vision for all internal and external projects focused on brand development. Managed creative strategy and design direction. Produced high-quality and effective campaign materials. Developed and executed brand guidelines to ensure consistency in messaging and design. Created user-centered designs across various media. Collaborated with account managers and clients to meet or exceed campaign objectives.
Senior Designer at Brivo, Inc.
February 1, 2019 - August 27, 2025
Executed UX improvements and designed integrated campaigns that led to a 297% increase in event interactions. Developed a unique design process focused on brand development and collaboration. Responsible for all graphic design, visual communication, and marketing assets. Established a new web and multimedia platform to increase customer acquisition.
Senior Art Director at Outlook Bench Group
February 1, 2015 - August 27, 2025
Designed branding, websites, reports, and campaign visuals for education and public sector clients. Designed the annual conference for the Hispanic Chamber of Commerce attended by 30,000+ participants, delivering all visual assets from concept to production. Managed multiple large-scale design projects from concept through delivery. Collaborated with writers, strategists, and developers to align visuals with messaging. Delivered creative solutions under tight deadlines while maintaining high-quality standards.
Senior Art Director at Centurion Global Consulting
March 1, 2014 - August 27, 2025
Led creative direction for all internal and external projects with a strong emphasis on brand development, strategic design processes, and client collaboration. Developed and implemented streamlined design methodology focused on creativity, efficiency, and cross-functional teamwork, which increased project volume and client satisfaction. Directed design and production of marketing materials, ensuring consistent visual identity across platforms. Strengthened firm's offerings and launched new web and multimedia platform, expanding digital reach and client acquisition. Managed all graphic design deliverables and maintained key client relationships to align visual communications with business goals.
Creative Project Manager / Program Coordinator at Embassy of Spain, Washington DC
January 1, 2012 - August 27, 2025
Directed creative vision, strategic planning, and production of all embassy publications and marketing communications, elevating brand visibility and strengthening cultural positioning. Led design and launch of the embassy’s first integrated website, boosting digital presence with a 50% increase in traffic and creating a cohesive communication ecosystem across web and social platforms. Managed the Hispanic Leaders Program and annual international conference, growing applications by 700% (50 to 400 annually) through targeted outreach while overseeing participant selection, budget management, event collateral design, and logistics. Coordinated international events with precision, delivering 100% on-time execution and achieving consistently high levels of participant satisfaction and engagement.
Art Director at DC Independent Film Festival
November 1, 2008 - August 27, 2025
Shaped the festival’s brand strategy by analyzing audiences and demographics, driving a 25% increase in attendance through targeted marketing and strategic outreach. Conceptualized the cohesive look and feel of all publications, printed materials, and the festival’s website, building a visual identity that achieved a 95% stakeholder approval rate. Supervised and coordinated design and marketing projects, guiding graphic designers and managing campaign execution, improving efficiency by 20% through streamlined processes and resource allocation.
Art Director / Photographer at La Nacion USA
August 1, 2004 - August 27, 2025
Led full design production for a 16-page cultural and entertainment supplement, contributing to a regional award for excellence in cultural journalism. Oversaw photojournalism, conducted interviews, and covered cultural events, increasing readership by 15% through compelling visual and editorial strategies. Managed end-to-end production workflows, achieving a 100% on-time publication rate and reinforcing the supplement’s reputation for reliability.
Creator & Lead Developer at Department of Defense | Synchronous Knowledge, Inc.
August 1, 2004 - August 27, 2025
Managed corporate identity and led marketing initiatives for high-profile projects, including the DoD Air Force Medical Services Virtual Analyst, P2R2 system, and Ed Trust websites, successfully delivering all projects on time with a 98% client satisfaction rate. Developed the original P2R2 (Performance Planning, Review & Reporting) system, a web-based platform adopted by the Air Force Surgeon General to track and demonstrate clinical practice improvements across Military Treatment Facilities (MTFs). Architected a secure, user-friendly platform that centralized performance data and enabled data-driven decision-making, integrating analytics and reporting to support initiatives such as the Operational Support Team model. Designed advanced web functionalities and optimized interfaces, reducing load times by 30% and increasing user engagement by 25% while ensuring scalability for long-term AFMS infrastructure modernization. Contributed to the AFMS vision in healthcare by building tools tha
Assistant Production / Public Relations at DC One Magazine
December 1, 2001 - August 27, 2025
Managed marketing, advertising, layout design, and public relations for the magazine’s cultural and entertainment section, increasing ad revenue by 20% through strategic partnerships and targeted campaigns. Assisted the publisher with strategic planning and financial activities, achieving a 90% advertiser renewal rate that ensured sustained profitability. Streamlined production workflows and layout processes, improving design efficiency by 15% while maintaining high creative standards.

Education

MA, Integrated Design at University of Baltimore, School of Communications Design
January 1, 2010 - January 1, 2012
BS, Information Systems Management at University of Maryland
January 1, 2004 - January 1, 2006
AAS, Computer Graphics Arts and Animation at Montgomery College
January 1, 2002 - January 1, 2004
MA, Integrated Design at University of Baltimore, School of Communications Design
January 1, 2010 - January 1, 2012
BS, Information Systems Management at University of Maryland
January 1, 2004 - January 1, 2006
AAS, Computer Graphic Arts and Animation at Montgomery College
January 1, 2002 - January 1, 2004

Qualifications

Graphic Arts & Animation Certification
January 11, 2030 - August 27, 2025
Graphic Arts & Animation
January 11, 2030 - August 27, 2025

Industry Experience

Software & Internet, Government, Education, Media & Entertainment, Professional Services, Healthcare