I'm Polly Patrono-Carlson, a strategic marketing and communications leader known for translating business goals into targeted marketing strategies, rigorous messaging, and measurable results across digital, email, events, and cross-functional collaboration. My work focuses on building brands from the ground up, coordinating multi-channel campaigns, and partnering with sales, product, and operations to drive growth and lasting engagement.

Polly Patrono-Carlson

I'm Polly Patrono-Carlson, a strategic marketing and communications leader known for translating business goals into targeted marketing strategies, rigorous messaging, and measurable results across digital, email, events, and cross-functional collaboration. My work focuses on building brands from the ground up, coordinating multi-channel campaigns, and partnering with sales, product, and operations to drive growth and lasting engagement.

Available to hire

I’m Polly Patrono-Carlson, a strategic marketing and communications leader known for translating business goals into targeted marketing strategies, rigorous messaging, and measurable results across digital, email, events, and cross-functional collaboration. My work focuses on building brands from the ground up, coordinating multi-channel campaigns, and partnering with sales, product, and operations to drive growth and lasting engagement.

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Language

English
Fluent

Work Experience

Marketing Specialist at Penn Foster Group
September 1, 2025 - Present
Led multi-channel B2B marketing campaigns supporting high school diploma and credit recovery programs; planned and executed integrated digital and email campaigns; aligned strategy with partnership goals and enrollment objectives.
Marketing Coordinator at Elsner Engineering Works
October 1, 2022 - August 1, 2025
Enhanced online visibility by formulating and implementing SEO strategies, achieving a 20% uplift in new user traffic and improved conversion rates through strategic CTAs. Leveraged HubSpot for targeted email marketing, increased open rates by 20%, and managed paid/organic social media campaigns across platforms.
Marketing Director at Atomic Dog, LLC
December 1, 2018 - October 1, 2022
Directed all creative services across digital, social, print and event media for clients including Jack’s Hard Cider and Cider Fest of PA; built and led a team of designers, photographers, and event staff; grew social audiences and email marketing performance; designed and maintained a Squarespace website; oversaw content calendars and festival growth.
Owner and Marketing Director at Hauser Estate Winery
July 1, 2008 - December 1, 2018
Developed and implemented holistic marketing strategy to elevate brand visibility across multiple channels; recruited and trained staff; planned and executed public and private events (concerts, weddings, festivals) to increase brand awareness and engagement.

Education

Master of Arts in Teaching at Indiana University of Pennsylvania
January 11, 2030 - March 2, 2026
Bachelor of Arts in History at Indiana University of Pennsylvania
January 11, 2030 - March 2, 2026
Bachelor of Science in Fashion Merchandising at Indiana University of Pennsylvania
January 11, 2030 - March 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Education, Retail, Travel & Hospitality, Consumer Goods, Other