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Hi, I'm Pooja Dahiya, a results-driven SEO and web marketing leader based in Kitchener, Canada. With 10+ years of experience across B2B SaaS, eCommerce, finance, legal, healthcare, and education sectors, I help brands boost organic visibility, referral traffic, and conversions through data-driven strategy and cross-functional collaboration. I specialize in on-page optimization, technical SEO, GEO/AEO, CRO, and AI-enabled search discovery. I enjoy building scalable content guidelines, leading CRO experiments, and mentoring teams while partnering with product, content, data, and marketing to power successful launches and evergreen growth.…Hi, I'm Pooja Dahiya, a results-driven SEO and web marketing leader based in Kitchener, Canada. With 10+ years of experience across B2B SaaS, eCommerce, finance, legal, healthcare, and education sectors, I help brands boost organic visibility, referral traffic, and conversions through data-driven strategy and cross-functional collaboration. I specialize in on-page optimization, technical SEO, GEO/AEO, CRO, and AI-enabled search discovery. I enjoy building scalable content guidelines, leading CRO experiments, and mentoring teams while partnering with product, content, data, and marketing to power successful launches and evergreen growth.

Pooja Dahiya

SEO Expert, Marketing Strategist, Digital Marketer, +5

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Hi, I'm Pooja Dahiya, a results-driven SEO and web marketing leader based in Kitchener, Canada. With 10+ years of experience across B2B SaaS, eCommerce, finance, legal, healthcare, and education sectors, I help brands boost organic visibility, referral traffic, and conversions through data-driven strategy and cross-functional collaboration. I specialize in on-page optimization, technical SEO, GEO/AEO, CRO, and AI-enabled search discovery. I enjoy building scalable content guidelines, leading CRO experiments, and mentoring teams while partnering with product, content, data, and marketing to power successful launches and evergreen growth.…Hi, I'm Pooja Dahiya, a results-driven SEO and web marketing leader based in Kitchener, Canada. With 10+ years of experience across B2B SaaS, eCommerce, finance, legal, healthcare, and education sectors, I help brands boost organic visibility, referral traffic, and conversions through data-driven strategy and cross-functional collaboration. I specialize in on-page optimization, technical SEO, GEO/AEO, CRO, and AI-enabled search discovery. I enjoy building scalable content guidelines, leading CRO experiments, and mentoring teams while partnering with product, content, data, and marketing to power successful launches and evergreen growth.

Available to hire

Hi, I’m Pooja Dahiya, a results-driven SEO and web marketing leader based in Kitchener, Canada. With 10+ years of experience across B2B SaaS, eCommerce, finance, legal, healthcare, and education sectors, I help brands boost organic visibility, referral traffic, and conversions through data-driven strategy and cross-functional collaboration.

I specialize in on-page optimization, technical SEO, GEO/AEO, CRO, and AI-enabled search discovery. I enjoy building scalable content guidelines, leading CRO experiments, and mentoring teams while partnering with product, content, data, and marketing to power successful launches and evergreen growth.

Skills

SEO

On-Page

Copywriting

Experience Level

SEO

Expert

On-Page

Expert

Copywriting

Intermediate

Language

Work Experience

SEO and Web Marketing Manager at Unbounce

November 1, 2022 - Present

Led on-page SEO, GEO/AEO, and technical SEO, content optimization, and competitive analysis to grow organic visibility, referral traffic, and leads. Developed SEO and GEO content guidelines, collaborating with content teams to improve quality and search intent alignment and AI/search discoverability. Drove CRO and A/B testing (VWO) to improve landing pages, conversion paths, and leads from organic and referral traffic. Managed internal content updates and coordinated with an external development agency on complex builds. Executed link-building and digital PR efforts, optimized Intercom and Drift chatbot experiences, and supported product launches and campaigns through cross-functional collaboration. Used GA4, GSC, and SEO tools for performance reporting and opportunities. Built AI workflows and GPT/Claude projects to boost productivity and strategic work time.

SEO Account Coordinator at GroupM

March 1, 2020 - November 1, 2022

Managed ongoing keyword research and mapping, on-page SEO strategy, competitor analysis, content gap analysis, website health reviews, technical audits, and Core Web Vitals optimization, with Amazon SEO recommendations for a leading multinational personal care corporation in Canada. Collaborated with the U.S. SEO team to align strategies across North America. Worked with client IT teams to implement SEO, content, and technical recommendations, and kept brand teams updated on progress via email and MS Teams. Led website refreshes to ensure alignment with SEO best practices.

Senior Search Strategist at Borderless Mind / ISHIR

July 1, 2013 - November 1, 2019

Performed website audits, keyword research, on-page and off-page SEO, local SEO, competitor analysis, and content optimization for clients across North America, Europe, and Asia. Managed CMS/FTP updates, including meta tags, image optimization, internal linking, headings, URL structure, schema markup, broken links, and sitemaps. Collaborated with content and IT teams to implement SEO fixes and enhancements. Managed monthly reporting and client communication; mentored the link-building team and developed link-building and digital PR strategies (guest posting, press release syndication, local citations, HARO, Reddit/Quora engagement, interviews, awards submissions, infographic/video syndication, and content repurposing).

Project Lead at Netsmartz InfoTech

May 1, 2012 - July 1, 2013

Managed SEO optimization initiatives including keyword research, technical analysis, competitor analysis, meta tags, image alt text, heading tags, internal linking, content optimization, schema markup, and link-building outreach for software products. Oversaw social media marketing and local SEO optimization. Monitored Google Analytics, Google Search Console, and keyword rankings; prepared performance reports. Collaborated with content writers, designers, and developers to implement SEO recommendations and mentored junior team members.