8+ years of experience driving brand growth through strategic design, brand refreshes, and system development across digital and print platforms. Skilled in aligning design with business goals and collaborating with cross-functional teams to deliver impactful B2B solutions.

Umer Shahid

8+ years of experience driving brand growth through strategic design, brand refreshes, and system development across digital and print platforms. Skilled in aligning design with business goals and collaborating with cross-functional teams to deliver impactful B2B solutions.

Available to hire

8+ years of experience driving brand growth through strategic design, brand refreshes, and system development across digital and print platforms. Skilled in aligning design with business goals and collaborating with cross-functional teams to deliver impactful B2B solutions.

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Work Experience

Visual Designer at Headversity
March 1, 2025 - Present
Producing cross-platform visual content including graphics, videos, animations, landing pages, emails, and editorial/print collateral to enhance brand storytelling and engagement. Collaborated with Product, Sales, Engineering, and Content teams to translate business goals and user insights into high-impact visual and interaction designs. Led A/B tests improving conversions by 24%, migrated design systems to Figma for scalability, and ensured usability and accessibility best practices. Drove concept development, prototyping, and stakeholder design reviews; applied data-driven insights to optimize campaigns and developed CRO-focused landing pages and email campaigns to boost sign-ups and engagement.
Visual Designer at Motive
September 1, 2024 - September 23, 2025
Increased self-serve applications by 30% by partnering with cross-functional teams (marketing and engineering) to develop responsive UX and UI for Motive Card landing page. Led a cohesive design system refresh to improve brand consistency across web and mobile apps. Created a 3D illustration and iconography system as part of brand guidelines to enhance visual storytelling. Conceptualized CRO-focused landing pages for new product features and marketing campaigns; produced high-quality assets for B2B sales including decks; developed print-ready hardware packaging, editorial guides, and installation manuals.
Design Lead at Eikon7
February 1, 2022 - September 23, 2025
Directed a 5-member creative team, leading brand identity development, packaging design, and 3D concepts for clients. Increased client revenue by 50% through redesigned brand and visual identity strategy. Acted as a creative partner across hospitality and health care sectors to ensure alignment with strategic goals. Designed trade show booth concepts and marketing collateral to strengthen client presence at key events.
Senior Creative Manager at Space Man Studios
January 1, 2020 - September 23, 2025
Developed and executed branding identities, social media campaigns, and marketing materials for both B2B and consumer-focused clients. Partnered with internal stakeholders to craft compelling pitch decks for clients and corporate use. Designed trade show booth concepts and marketing collateral to boost client visibility at major events.
Graphic Designer at WonderWorks
November 1, 2018 - September 23, 2025
Designed brand strategies and social media assets to enhance digital engagement for clients. Contributed to cohesive visual identities for startups and established brands, supporting overall marketing and branding efforts.

Education

BE Mechanical Engineering at Air University, Pakistan
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment