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Hi, I’m Luis Popoca, a graphic designer and digital strategist focused on creating clean, effective visuals and intuitive online experiences. I design websites, marketing campaigns, and digital ads, blending creative art with practical strategy to help higher education brands reach their audiences. With a B.F.A in Graphic Design from The Art Institute of Raleigh-Durham, I’ve led university website redesigns, mentored interns, and collaborated across teams to ensure smooth design-to-development transitions. I’m adept at WordPress builders like Divi and Elementor, UX/UI audits, and crafting full-funnel campaigns that meet client goals.…Hi, I’m Luis Popoca, a graphic designer and digital strategist focused on creating clean, effective visuals and intuitive online experiences. I design websites, marketing campaigns, and digital ads, blending creative art with practical strategy to help higher education brands reach their audiences. With a B.F.A in Graphic Design from The Art Institute of Raleigh-Durham, I’ve led university website redesigns, mentored interns, and collaborated across teams to ensure smooth design-to-development transitions. I’m adept at WordPress builders like Divi and Elementor, UX/UI audits, and crafting full-funnel campaigns that meet client goals.

Luis Popoca

Graphic Designer, Web Designer, UI Designer, +2

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Hi, I’m Luis Popoca, a graphic designer and digital strategist focused on creating clean, effective visuals and intuitive online experiences. I design websites, marketing campaigns, and digital ads, blending creative art with practical strategy to help higher education brands reach their audiences. With a B.F.A in Graphic Design from The Art Institute of Raleigh-Durham, I’ve led university website redesigns, mentored interns, and collaborated across teams to ensure smooth design-to-development transitions. I’m adept at WordPress builders like Divi and Elementor, UX/UI audits, and crafting full-funnel campaigns that meet client goals.…Hi, I’m Luis Popoca, a graphic designer and digital strategist focused on creating clean, effective visuals and intuitive online experiences. I design websites, marketing campaigns, and digital ads, blending creative art with practical strategy to help higher education brands reach their audiences. With a B.F.A in Graphic Design from The Art Institute of Raleigh-Durham, I’ve led university website redesigns, mentored interns, and collaborated across teams to ensure smooth design-to-development transitions. I’m adept at WordPress builders like Divi and Elementor, UX/UI audits, and crafting full-funnel campaigns that meet client goals.

Available to hire

Hi, I’m Luis Popoca, a graphic designer and digital strategist focused on creating clean, effective visuals and intuitive online experiences. I design websites, marketing campaigns, and digital ads, blending creative art with practical strategy to help higher education brands reach their audiences.

With a B.F.A in Graphic Design from The Art Institute of Raleigh-Durham, I’ve led university website redesigns, mentored interns, and collaborated across teams to ensure smooth design-to-development transitions. I’m adept at WordPress builders like Divi and Elementor, UX/UI audits, and crafting full-funnel campaigns that meet client goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Interactive Graphic Designer

September 1, 2022 - September 1, 2022

Designed and developed websites, digital display ads, landing pages, and social media ads. Led university website redesign projects, created website design patterns for development, mentored interns and junior designers, and presented multiple rounds of design to client contacts and stakeholders. Supported full-funnel marketing campaigns and collaborated with Creative Director on client presentations.

Graphic Designer

September 1, 2017 - September 1, 2017

Created digital solutions including digital display ads, landing pages, and social media ads; contributed to integrated marketing campaigns for higher education clients; collaborated on design patterns for website development; mentored interns and junior designers; presented designs to stakeholders.

Senior Graphic Designer

November 1, 2023 - November 1, 2023

Led university website redesign projects, developed full-funnel digital campaigns, and supported internal processes. Mentored interns and junior designers; collaborated with developers to ensure smooth design-to-development transitions; presented designs to clients and stakeholders.

Senior Web Designer

November 1, 2023 - November 21, 2025

Currently leading website design and development initiatives, expanding internal digital processes, mentoring peers, and presenting prototypes and campaigns to clients. Working with WordPress builders (Divi, Elementor) and multiple design tools to deliver high-quality digital experiences.