Marketing Team Lead at Nivi (AskNivi)

Led end-to-end management of Meta advertising campaigns, overseeing strategy, execution, optimization, and reporting. Built and tested audiences and lookalike targeting, and A/B variations to maximize reach and cost efficiency. Developed data-driven campaign strategies to increase user onboarding to the Nivi chat bot for family planning and vaccination. Collaborated with product and program teams to create culturally relevant and health-focused messaging. Implemented tracking mechanisms and pixels to analyze performance, optimize spend, and improve ROAS. Created campaign briefs, visuals, and landing pages with content and design teams. Generated weekly ad performance dashboards in Meta Ads Manager to provide actionable insights for scaling.

Digital Marketing Analyst at Sella Field Energy Resources Ltd

Managed daily publishing and engagement on LinkedIn and Twitter, increasing followers significantly. Created a structured content calendar with SEO-optimized messaging. Contributed to marketing content across digital channels including blogs and proposals. Assessed campaign performance using Google Analytics and weekly reporting tools.

Digital Marketing Team Lead at Man Up Services (getmanup.co)

Developed and executed content strategies that grew LinkedIn followers to 33,000+, Facebook to 17,000+, and increased brand presence organically. Led planning and distribution of a bi-weekly email newsletter, increasing subscriber engagement and open rates. Executed email marketing campaigns using Mailchimp with a 22%+ average open rate and 8% click-through rate. Designed and managed a cross-platform social media calendar aligned with campaign objectives and brand messaging. Analyzed content performance and engagement metrics, achieving a 90% increase in engagement and 80% higher post reach. Created content including blog posts and social media graphics.