Marketing & Social Media Specialist with over six years of experience driving growth through strategy, paid social and community building. With over a decade of experience in marketing and communications, I specialise in social media marketing, combining strategic expertise with hands-on execution. I've led campaigns across a range of industries, managing everything from paid social strategy and performance marketing to community management, customer acquisition and retention. My approach is rooted in aligning creative, media and messaging to business objectives, driving meaningful growth rather than vanity metrics. Whether it’s shaping a full-funnel paid social strategy, scaling acquisition, or building engaged communities. I work closely with brands and individuals alike, offering both strategic leadership and tactical execution, depending on what’s needed. If you're looking for a partner who understands how to balance brand and performance, and isn’t afraid to get stuck in, let’s connect!…

cameronpowers

PRO
5.0 (2 reviews)

Marketing & Social Media Specialist with over six years of experience driving growth through strategy, paid social and community building. With over a decade of experience in marketing and communications, I specialise in social media marketing, combining strategic expertise with hands-on execution. I've led campaigns across a range of industries, managing everything from paid social strategy and performance marketing to community management, customer acquisition and retention. My approach is rooted in aligning creative, media and messaging to business objectives, driving meaningful growth rather than vanity metrics. Whether it’s shaping a full-funnel paid social strategy, scaling acquisition, or building engaged communities. I work closely with brands and individuals alike, offering both strategic leadership and tactical execution, depending on what’s needed. If you're looking for a partner who understands how to balance brand and performance, and isn’t afraid to get stuck in, let’s connect!…

Available to hire

Marketing & Social Media Specialist with over six years of experience driving growth through strategy, paid social and community building.

With over a decade of experience in marketing and communications, I specialise in social media marketing, combining strategic expertise with hands-on execution. I’ve led campaigns across a range of industries, managing everything from paid social strategy and performance marketing to community management, customer acquisition and retention.

My approach is rooted in aligning creative, media and messaging to business objectives, driving meaningful growth rather than vanity metrics. Whether it’s shaping a full-funnel paid social strategy, scaling acquisition, or building engaged communities.

I work closely with brands and individuals alike, offering both strategic leadership and tactical execution, depending on what’s needed. If you’re looking for a partner who understands how to balance brand and performance, and isn’t afraid to get stuck in, let’s connect!

See more

Language

English
Fluent

Work Experience

Paid Social Media Manager at SocialAmp
January 1, 2025 - Present
Lead end-to-end paid social strategy, execution, and scaling for high-growth fashion and lifestyle eCommerce brands across Meta, TikTok, Pinterest and Snapchat, with a focus on profitable and efficient growth. Key Responsibilities: Develop acquisition and retention strategies that balance scale with CPA efficiency, informed by audience insights, LTV and margin targets. Manage campaign builds, audience segmentation, copywriting, tracking, and continuous optimisation across platforms. Partner with creative teams to produce, test and iterate platform-specific, high-performing ad assets. Own reporting and analytics via Looker Studio and native platform data, turning insights into actions that improve ROAS and CAC. Act as strategic lead across multiple accounts, guiding budget allocation, testing roadmaps, platform diversification and scaling plans. Maintain up-to-date expertise in Meta Advantage+, attribution changes and creative trends within fashion eCommerce.
Social Media Manager at 8 Million Stories
January 1, 2023 - January 1, 2025
Key Responsibilities and Achievements: Led the transformation and optimisation of digital strategies for high-profile clients, aligning social media presence with evolving consumer behaviours and platform changes to enhance brand visibility and engagement. Strategised and executed multi-channel campaigns, working with six-figure budgets to maximise the effectiveness of digital marketing efforts and achieve clients' business objectives. Played a key role in rationalising social media and digital marketing strategies, ensuring that all initiatives were data-driven, targeted, and aligned with the latest industry trends. Developed and maintained strong relationships with industry contacts, including influencers and platform representatives, to drive innovation and competitive advantage for client campaigns. Provided strategic counsel and insights to senior leadership, helping to shape the agency’s approach to digital marketing and ensuring alignment with broader business goals.
Retention Campaign Manager at Parsley Box
March 1, 2021 - January 1, 2023
Led retention and lifecycle marketing for a fast-scaling D2C brand with a 700k-customer database, focusing on driving repeat purchases, reducing churn, and increasing LTV. Core Experience: Built data-led retention strategies using first-party customer behaviour, segmenting audiences into active, dormant, and lapsed groups to deliver targeted, relevant messaging. Planned and executed multi-channel lifecycle campaigns across email and direct mail to re-engage lapsed users, reward high-value customers, and improve repeat purchase rates. Developed automated workflows including reactivation journeys, cart abandonment flows, and post-purchase sequences to improve customer retention and increase order frequency. Partnered with data teams on churn prediction and insight generation, using patterns and customer signals to shape lifecycle content and offers. Managed loyalty and rewards initiatives with tiered incentives to strengthen customer relationships and drive long-term value. Ran win-back campaigns that reduced churn by 12% within six months. Collaborated with product, eCommerce and customer service teams to align retention tactics with UX, CX and cross-sell opportunities. Oversaw retention elements of a £19m annual marketing budget, focusing on efficient spend and sustainable revenue growth.
Marketing Executive at Parsley Box
January 1, 2020 - February 1, 2021
Key successes in the role were assisting with event planning and influencer outreach for the Parsley Box Garden at the Chelsea Flower Show, 2021. Assisted in increasing the brand's social media reach by 1,340% and social media interaction by 2025%. Production of content for the company's online magazine on parsleybox.com and email newsletters to support sales.
Social Media Executive at Sisters & Co
March 1, 2018 - January 1, 2020
Key successes in the role were assisting with event planning and influencer outreach for the Parsley Box Garden at the Chelsea Flower Show, 2021. Assisted in increasing the brand's social media reach by 1,340% and social media interaction by 2025%. Production of content for the company's online magazine on parsleybox.com and email newsletters to support sales.

Education

BA Fashion Marketing & Retail at Heriot-Watt
September 1, 2017 - May 1, 2021

Qualifications

Meta Blueprint Media Buying
April 1, 2025 - April 1, 2026
Meta Certified in Media Buying
Meta Blueprint Media Planning
April 1, 2025 - April 1, 2026
Meta Certified in Media Planning

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality
    paper Jus-Rol UK — Social Media Management & Brand Growth

    I managed the end-to-end social media strategy and execution for Jus-Rol UK, one of the country’s leading pastry brands and a trusted household name stocked by partners such as Waitrose, Tesco, and Philips Home. Over a two-year period, I played a key role in significantly expanding their digital presence, driving engagement, and strengthening the brand’s connection with its audience.

    Through a data-informed content strategy and consistent creative direction, I achieved a 2,014% year-on-year increase in follower growth and a 326% uplift in engagement. I also delivered two viral campaigns that collectively generated over 2 million video views and 720,000+ engagements, contributing to increased brand visibility and consumer affinity.

    Beyond community management, I collaborated closely with the product innovation team, relaying social insights and consumer feedback to inform new product development and improvements. I also led influencer partnerships, managing end-to-end processes including outreach, briefing, content reviews, and negotiation across more than 20 creators.

    Key Contributions:
    Managed all social media channels and community engagement end to end.
    Delivered a 2,014% YoY increase in follower growth and a 326% uplift in engagement.
    Achieved two viral campaigns with over 2M video views and 720K engagements.
    Partnered with over 20 influencers, overseeing briefing, negotiation, and content approvals.
    Provided consumer insights from social media to support product innovation and development.

    paper Yoplait Skyr — Social Media Launch & Brand Positioning

    I supported the UK launch of Yoplait Skyr, a new yoghurt brand from the Yoplait portfolio targeting the millennial, career-driven, and health-conscious consumer. The objective was to establish a distinct brand identity within a competitive category and drive awareness through culturally relevant social and experiential activity.
    My role involved shaping the social media strategy from the ground up — defining content pillars, setting posting cadence, and leading engagement tactics to build early community momentum. I also managed influencer collaborations, developed content in line with the brand’s aspirational tone, and reported on performance to inform ongoing optimisation.

    In addition to social execution, I supported the delivery of out-of-home activations across London, including large-scale sampling and an innovative viral stunt that generated significant earned media value and organic buzz online.

    Key Contributions:
    Developed the brand’s initial social media strategy, content pillars, and posting framework.
    Managed influencer outreach, content creation, and community engagement to build brand credibility.
    Produced performance reporting and audience analysis to guide content evolution.
    Supported out-of-home activations and sampling campaigns, contributing to strong media traction.
    Helped position Yoplait Skyr as a relevant, premium choice within the competitive yoghurt market.

    paper Gleneagles Hotel, The Spence & Gleneagles Townhouse — Social Media & Community Management

    Over a two-year period, I managed the social media presence for Gleneagles Hotel, The Spence, and Gleneagles Townhouse in Edinburgh, overseeing communities totalling hundreds of thousands of followers across multiple platforms. My role focused on upholding the brands’ five-star reputation through exceptional community management, customer care, and brand communication.

    I led daily engagement across all channels, managing direct messages, comments, and customer queries with a luxury service approach that reflected each venue’s premium positioning. By implementing an efficient system for handling inbound messages and feedback, I ensured users were guided swiftly and effectively to the right point of contact, strengthening the overall customer journey and satisfaction levels.
    Through consistent brand stewardship and proactive reputation management, the accounts achieved a 99.1% positive sentiment rating, reinforcing Gleneagles’ reputation for world-class hospitality both online and offline.

    Key Contributions:
    Managed daily community engagement and customer interactions across multiple high-profile accounts.
    Maintained consistent brand tone and five-star service standards across all social touchpoints.
    Developed streamlined processes for responding to queries and directing customer service issues.
    Supported brand reputation and guest experience through active monitoring and sentiment analysis.
    Achieved 99.1% positive sentiment across all interactions over two years.

    paper Yop UK Social Media Strategy

    I led the social media management and creative strategy for Yop UK, focused on expanding brand awareness and engaging a broader audience beyond Gen Z, including parents and young adults. The project aimed to reposition Yop as a fun, relatable brand while maintaining its nostalgic identity.

    Through a mix of influencer collaborations, viral TikTok content, and experiential marketing activations, I helped drive meaningful engagement and brand recognition across multiple touchpoints. This included developing creative concepts that bridged social and out-of-home experiences, ensuring consistency in messaging and tone across all channels.

    I also supported Yop’s LinkedIn presence by producing content that documented campaign performance, highlighted influencer partnerships, and showcased the brand’s growing cultural relevance. The project successfully expanded Yop’s market reach and strengthened its connection with both new and existing audiences.

    Key Contributions:
    Developed and executed a cross-channel social media strategy focused on awareness and engagement.
    Managed influencer partnerships, from outreach and content direction to usage negotiations.
    Produced and launched viral TikTok content that resonated with target demographics.
    Supported the delivery of experiential and out-of-home marketing activities.
    Created LinkedIn content to highlight campaign outcomes and brand milestones.

    paper Frubes Social Media Management

    I led the end-to-end social media strategy and management for Frubes UK over a 24-month period, delivering a 200%+ increase in follower growth, a 136% uplift in engagement, and a 1,026% rise in impressions compared to the prior period. During this time, I achieved two viral campaigns that generated 2.5 million impressions and significant media share on TikTok—a platform entirely new to the brand. My remit encompassed content creation, managing partnerships with user-generated content creators and influencers, overseeing content negotiations and usage rights, and maximising the value of all assets across channels.