Marketing & Social Media Specialist with over six years of experience driving growth through strategy, paid social and community building. With over a decade of experience in marketing and communications, I specialise in social media marketing, combining strategic expertise with hands-on execution. I've led campaigns across a range of industries, managing everything from paid social strategy and performance marketing to community management, customer acquisition and retention. My approach is rooted in aligning creative, media and messaging to business objectives, driving meaningful growth rather than vanity metrics. Whether it’s shaping a full-funnel paid social strategy, scaling acquisition, or building engaged communities. I work closely with brands and individuals alike, offering both strategic leadership and tactical execution, depending on what’s needed. If you're looking for a partner who understands how to balance brand and performance, and isn’t afraid to get stuck in, let’s connect!

Marketing & Social Media Specialist with over six years of experience driving growth through strategy, paid social and community building. With over a decade of experience in marketing and communications, I specialise in social media marketing, combining strategic expertise with hands-on execution. I've led campaigns across a range of industries, managing everything from paid social strategy and performance marketing to community management, customer acquisition and retention. My approach is rooted in aligning creative, media and messaging to business objectives, driving meaningful growth rather than vanity metrics. Whether it’s shaping a full-funnel paid social strategy, scaling acquisition, or building engaged communities. I work closely with brands and individuals alike, offering both strategic leadership and tactical execution, depending on what’s needed. If you're looking for a partner who understands how to balance brand and performance, and isn’t afraid to get stuck in, let’s connect!

Available to hire

Marketing & Social Media Specialist with over six years of experience driving growth through strategy, paid social and community building.

With over a decade of experience in marketing and communications, I specialise in social media marketing, combining strategic expertise with hands-on execution. I’ve led campaigns across a range of industries, managing everything from paid social strategy and performance marketing to community management, customer acquisition and retention.

My approach is rooted in aligning creative, media and messaging to business objectives, driving meaningful growth rather than vanity metrics. Whether it’s shaping a full-funnel paid social strategy, scaling acquisition, or building engaged communities.

I work closely with brands and individuals alike, offering both strategic leadership and tactical execution, depending on what’s needed. If you’re looking for a partner who understands how to balance brand and performance, and isn’t afraid to get stuck in, let’s connect!

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Experience Level

Copywriting
Expert
Email Marketing
Expert
Facebook Ads
Expert
LinkedIn
Expert
Microsoft Excel
Expert
Pinterest
Expert
Social Media Design
Expert

Language

English
Fluent

Work Experience

Add your work experience history here.

Education

BA Fashion Marketing & Retail at Heriot-Watt
September 1, 2017 - May 1, 2021

Qualifications

Meta Blueprint Media Buying
April 1, 2025 - April 1, 2026
Meta Certified in Media Buying
Meta Blueprint Media Planning
April 1, 2025 - April 1, 2026
Meta Certified in Media Planning

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality

Experience Level

Copywriting
Expert
Email Marketing
Expert
Facebook Ads
Expert
LinkedIn
Expert
Microsoft Excel
Expert
Pinterest
Expert
Social Media Design
Expert