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Hi, I'm Pooja Patel, a Marketing Specialist with a blend of analytical thinking and creative strategy. I believe every piece of communication should serve a purpose and be backed by data, and I bring hands-on experience in content creation, campaign execution, performance tracking, ad strategy, and event coordination. I'm excited to contribute an impact-driven mindset to your team. I am committed to continuous learning, earning certifications in Digital Marketing and Google Analytics, and currently pursuing a HubSpot CMS certification to deepen my knowledge of web development, dynamic content creation, and optimizing user experiences. I look forward to bringing dedication and a growth mindset to your organization.…Hi, I'm Pooja Patel, a Marketing Specialist with a blend of analytical thinking and creative strategy. I believe every piece of communication should serve a purpose and be backed by data, and I bring hands-on experience in content creation, campaign execution, performance tracking, ad strategy, and event coordination. I'm excited to contribute an impact-driven mindset to your team. I am committed to continuous learning, earning certifications in Digital Marketing and Google Analytics, and currently pursuing a HubSpot CMS certification to deepen my knowledge of web development, dynamic content creation, and optimizing user experiences. I look forward to bringing dedication and a growth mindset to your organization.

Pooja Patel

Content Creator, Content Designer, Marketing Strategist, +4

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Hi, I'm Pooja Patel, a Marketing Specialist with a blend of analytical thinking and creative strategy. I believe every piece of communication should serve a purpose and be backed by data, and I bring hands-on experience in content creation, campaign execution, performance tracking, ad strategy, and event coordination. I'm excited to contribute an impact-driven mindset to your team. I am committed to continuous learning, earning certifications in Digital Marketing and Google Analytics, and currently pursuing a HubSpot CMS certification to deepen my knowledge of web development, dynamic content creation, and optimizing user experiences. I look forward to bringing dedication and a growth mindset to your organization.…Hi, I'm Pooja Patel, a Marketing Specialist with a blend of analytical thinking and creative strategy. I believe every piece of communication should serve a purpose and be backed by data, and I bring hands-on experience in content creation, campaign execution, performance tracking, ad strategy, and event coordination. I'm excited to contribute an impact-driven mindset to your team. I am committed to continuous learning, earning certifications in Digital Marketing and Google Analytics, and currently pursuing a HubSpot CMS certification to deepen my knowledge of web development, dynamic content creation, and optimizing user experiences. I look forward to bringing dedication and a growth mindset to your organization.

Available to hire

Hi, I’m Pooja Patel, a Marketing Specialist with a blend of analytical thinking and creative strategy. I believe every piece of communication should serve a purpose and be backed by data, and I bring hands-on experience in content creation, campaign execution, performance tracking, ad strategy, and event coordination. I’m excited to contribute an impact-driven mindset to your team.

I am committed to continuous learning, earning certifications in Digital Marketing and Google Analytics, and currently pursuing a HubSpot CMS certification to deepen my knowledge of web development, dynamic content creation, and optimizing user experiences. I look forward to bringing dedication and a growth mindset to your organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content & Social Media Coordinator at BC Tech for Learning

April 1, 2025 - Present

Grew Facebook views by 107% and Instagram views by 155% in 28 days by analyzing performance data across Meta Business Suite and optimizing content strategy. Coordinated a donor recognition event with TELUS as a host, Orchestry as a sponsor, and BIV as a media partner. Managed the content calendar (Notion, Loomly) and led end-to-end video production and graphic design (Premiere Pro, Canva), driving up to 20% Facebook and 30% Instagram engagement by leveraging top-performing formats. Produced monthly blogs, newsletters, campaign plans, and content for the annual Back to School campaign.

Marketing Coordinator at Peloton Technologies

August 1, 2024 - April 1, 2025

Analyzed performance data across Google Analytics, Plausible, LinkedIn, Instagram, and Facebook to create dashboards, reports, and presentations, driving a 20% improvement in website SEO and social media engagement. Created email campaigns with customized copywriting, landing pages, and visuals using Canva and SendGrid. Researched the B2B market, customer, and competitor data to create targeted, insight-driven content. Designed internal and external content including fintech explainers, social media spotlights, and blog articles, translating complex ideas into clear, engaging visuals and messaging.

Junior Financial Analyst at Fisheries and Oceans

January 1, 2023 - August 1, 2023

Improved operational efficiency by overseeing Collaborative Agreements using SAP and iAgree systems, resulting in a 35% reduction in processing time. Generated reports in Excel using formulas and pivot tables to support salary analysis, variance tracking, and purchase orders. Coordinated with vendors, managed inventory, and supported accounts receivable/payable and system-related tasks.

HR & Marketing Assistant at Simon Fraser University

January 1, 2022 - October 1, 2022

Created engaging content for digital channels, including infographics, newsletters, resume books with Canva and Adobe Illustrator, driving a 25% increase in employer engagement. Coordinated and promoted workshops and special events for the SFU Co-op program, collaborating closely with team members to ensure seamless execution. Supported administrative functions including interview coordination, scheduling, and communication with candidates.

Junior Financial Analyst at Fisheries and Oceans Canada

January 1, 2023 - August 1, 2023