Available to hire
Hi, I’m Plamen Petroff. I’m a Senior Concept Artist and Associate Art Director with a passion for creating cohesive visuals across games and interactive media. I collaborate closely with VFX, General Art, Environment Art, Concept Art, Tech Art, and Character Art teams to steer artistic direction, maintain quality, and deliver visuals that resonate with players.
I focus on building trusted, collaborative relationships with team leads, streamlining workflows, and delivering simple, impactful solutions. I value clear pipelines, cross-team communication, and a friendly environment that empowers creative teams to ship high-quality art on time.
Experience Level
Language
Bulgarian
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Greek, Modern
Intermediate
Work Experience
Associate Art Director at Grip Studios
June 1, 2025 - October 1, 2025Led collaboration with VFX, General Art, Environment Art, Concept Art, Tech Art, and Character Art teams to identify and resolve issues; led regular syncs with team leads to ensure timely delivery; provided teams with tools, context, and feedback to meet visual benchmarks; established a clear pipeline and aligned expectations between Concept Art and Level Design; integrated Concept Art tasks into project management to improve cross-team coordination; prioritized simple, impactful solutions and fostered a trusting, friendly environment.
Senior Digital Artist at Evolution
September 1, 2024 - June 1, 2025Created concept art and visuals for slot games, winscreens, and UI elements; implemented and polished assets to effectively communicate ideas and enhance user experience; collaborated with cross-functional teams to bring creative visions to fruition.
Senior Concept Artist at Gold Knights
June 1, 2020 - June 1, 2022Aided art directors in defining the design language for in-game factions, focusing on architecture and culture; created armorsets across various tiers and factions for player character equipment; designed weapons, shields and props; developed architectural concepts for landmarks, set dressing, statues, and floor designs; produced icons, achievements and UI elements.
Senior Character Concept Artist at KIPI Interactive
June 1, 2022 - March 1, 2024Designed premium variations of in-game player characters; established visuals for characters in an upcoming title; researched and developed a set of rules for level design in an upcoming game title.
Game Level Designer at GLD
April 1, 2019 - September 1, 2019Created levels for several published games aimed at boosting player retention, primarily using data-driven insights; enhanced visuals for levels with input from a seasoned concept artist; produced levels and content for game prototypes; presented game concept proposals to stakeholders; communicated needs from developers on new projects and provided feedback on game mechanics.
2D Generalist / Concept Artist at BonArt Studio
June 1, 2014 - July 1, 2017Character concept and texture art for a AAA title by a Microsoft Studio; environment concept art for theme park attractions; 2D character illustrations for a Game Loft and Marvel collaboration; character and creature concept art for console, PC and mobile titles; in-game 2D assets of polished art; card game art; texture art; environment concept art and in-game assets.
Painter
September 1, 2010 - July 1, 2011Concept art for movie environments; development of photo-realistic backgrounds for movie and TV productions; matte paintings.
Education
Bachelor of Illustration at National Academy of Arts
January 1, 2006 - January 1, 2010Qualifications
Industry Experience
Gaming, Media & Entertainment
Experience Level
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