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Product Designer and transitioning UX/UI Designer with a background in data analysis and digital strategy across retail, e-commerce, investments, insurance, and media. Experienced in improving user journeys, conversion, and engagement through onboarding and UX optimization. Contributed to mobile app adoption initiatives at Woolworths Group, increasing in-store app usage by ~25% through better onboarding flows and omnichannel promotion. Skilled in prototyping and AI-assisted design flows, with strong foundation in research, accessibility, and product thinking.…Product Designer and transitioning UX/UI Designer with a background in data analysis and digital strategy across retail, e-commerce, investments, insurance, and media. Experienced in improving user journeys, conversion, and engagement through onboarding and UX optimization. Contributed to mobile app adoption initiatives at Woolworths Group, increasing in-store app usage by ~25% through better onboarding flows and omnichannel promotion. Skilled in prototyping and AI-assisted design flows, with strong foundation in research, accessibility, and product thinking.

Pedro Barbosa De Freitas

UX Designer, UI Designer, Product Designer, +3

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Product Designer and transitioning UX/UI Designer with a background in data analysis and digital strategy across retail, e-commerce, investments, insurance, and media. Experienced in improving user journeys, conversion, and engagement through onboarding and UX optimization. Contributed to mobile app adoption initiatives at Woolworths Group, increasing in-store app usage by ~25% through better onboarding flows and omnichannel promotion. Skilled in prototyping and AI-assisted design flows, with strong foundation in research, accessibility, and product thinking.…Product Designer and transitioning UX/UI Designer with a background in data analysis and digital strategy across retail, e-commerce, investments, insurance, and media. Experienced in improving user journeys, conversion, and engagement through onboarding and UX optimization. Contributed to mobile app adoption initiatives at Woolworths Group, increasing in-store app usage by ~25% through better onboarding flows and omnichannel promotion. Skilled in prototyping and AI-assisted design flows, with strong foundation in research, accessibility, and product thinking.

Available to hire

Product Designer and transitioning UX/UI Designer with a background in data analysis and digital strategy across retail, e-commerce, investments, insurance, and media. Experienced in improving user journeys, conversion, and engagement through onboarding and UX optimization.

Contributed to mobile app adoption initiatives at Woolworths Group, increasing in-store app usage by ~25% through better onboarding flows and omnichannel promotion. Skilled in prototyping and AI-assisted design flows, with strong foundation in research, accessibility, and product thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Junior UX Designer – Growth at Woolworths Group

August 1, 2024 - March 1, 2026

Developed UX improvements to increase adoption of the in-store mobile app, contributing to an estimated +25% increase in adoption over a 6-month period. Improved onboarding flows and mobile usability, reducing friction for new users and lowering onboarding abandonment by ~18%. Collaborated on in-store promotional strategies to drive digital engagement and app usage, applying product thinking to align UX decisions with growth metrics in an omnichannel retail context.

Operations Analyst at Vivendi Seguros (Health Insurance)

April 1, 2023 - Present

Managed internal technology tools and business documentation, improving information access and reducing document retrieval time by ~30%. Organized and maintained health plan documentation and historical records, ensuring 100% compliance with internal documentation standards and improving audit readiness. Produced data reports and presentations for clients and stakeholders, supporting decision-making and reducing report preparation time by ~25%.

Investment Advisor & BI Intern at Agnus Investimentos XP

February 1, 2020 - October 1, 2022

Analyzed economic scenarios and client investment portfolios to support strategic allocation decisions across asset classes. Performed portfolio rebalancing and financial strategy adjustments, contributing to improved risk-return balance and an approximate 8% increase in average portfolio performance during the analyzed period.

Investment Advisor & BI Intern at Agnus Investimentos XP (Investment Consulting)

February 1, 2020 - October 1, 2022

Analyzed economic scenarios and client investment portfolios to support strategic allocation across asset classes. Performed portfolio rebalancing and financial strategy adjustments, contributing to an approximate 8% increase in average portfolio performance during the analyzed period.

Marketing Intern at Rádio Antena 1

June 1, 2019 - January 1, 2020

Created social media content for Instagram, Facebook, and TikTok, contributing to ~35% growth in audience engagement. Published interview highlights and program clips, helping increase average video reach by ~28% on social media.

Marketing Intern at Rádio Antena 1 (Radio Broadcaster)

June 1, 2019 - January 1, 2020