I’m a digital marketing leader with 15+ years in media buying and planning. I’ve led the media department at GALE and currently oversee end-to-end strategy and execution for 16+ brands across various industries, managing multi-million dollar paid media budgets and leading a team of 20+. I collaborate with global clients and oversee marketing strategy and paid media across multiple markets, focusing on performance, brand building, and client satisfaction. I rely on a testing and optimization mindset to allocate budgets, leverage vendor opportunities, and translate learnings into improved KPIs and ROI. I enjoy mentoring junior teammates, building scalable processes, and driving innovation. My mission is to empower clients and teams with data-driven, holistic paid media strategies that elevate brand presence and value proposition.…I’m a digital marketing leader with 15+ years in media buying and planning. I’ve led the media department at GALE and currently oversee end-to-end strategy and execution for 16+ brands across various industries, managing multi-million dollar paid media budgets and leading a team of 20+. I collaborate with global clients and oversee marketing strategy and paid media across multiple markets, focusing on performance, brand building, and client satisfaction. I rely on a testing and optimization mindset to allocate budgets, leverage vendor opportunities, and translate learnings into improved KPIs and ROI. I enjoy mentoring junior teammates, building scalable processes, and driving innovation. My mission is to empower clients and teams with data-driven, holistic paid media strategies that elevate brand presence and value proposition.WWWW…