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I am a B2B digital marketing professional with 5+ years of hands-on experience in CRM campaign management, email automation, and performance analytics. I excel at building end-to-end email journeys, segmenting audiences, and translating data into actionable insights. I am currently completing an MSc in Marketing Management at EDHEC Business School and am passionate about driving growth through data-driven marketing, cross-functional collaboration, and innovative martech integrations.…I am a B2B digital marketing professional with 5+ years of hands-on experience in CRM campaign management, email automation, and performance analytics. I excel at building end-to-end email journeys, segmenting audiences, and translating data into actionable insights. I am currently completing an MSc in Marketing Management at EDHEC Business School and am passionate about driving growth through data-driven marketing, cross-functional collaboration, and innovative martech integrations.

Pranav Nikam

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I am a B2B digital marketing professional with 5+ years of hands-on experience in CRM campaign management, email automation, and performance analytics. I excel at building end-to-end email journeys, segmenting audiences, and translating data into actionable insights. I am currently completing an MSc in Marketing Management at EDHEC Business School and am passionate about driving growth through data-driven marketing, cross-functional collaboration, and innovative martech integrations.…I am a B2B digital marketing professional with 5+ years of hands-on experience in CRM campaign management, email automation, and performance analytics. I excel at building end-to-end email journeys, segmenting audiences, and translating data into actionable insights. I am currently completing an MSc in Marketing Management at EDHEC Business School and am passionate about driving growth through data-driven marketing, cross-functional collaboration, and innovative martech integrations.

Available to hire

I am a B2B digital marketing professional with 5+ years of hands-on experience in CRM campaign management, email automation, and performance analytics. I excel at building end-to-end email journeys, segmenting audiences, and translating data into actionable insights.

I am currently completing an MSc in Marketing Management at EDHEC Business School and am passionate about driving growth through data-driven marketing, cross-functional collaboration, and innovative martech integrations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

French

Intermediate

Work Experience

Consultant – Growth & Marketing at Great Place To Work

October 1, 2022 - January 1, 2026

Managed end-to-end B2B email campaigns via Marketo: editorial briefs, audience segmentation, CRM scheduling, and A/B testing, contributing to 45% growth in the subscriber base. Built and deployed CRM automation journeys (welcome sequences, re-engagement flows, renewal reminders). Directed 3 editions of the For All Summit, managing pre- and post-event CRM communication mechanics: invitation flows, reminders, and post-conference follow-ups, generating 5,000+ registrations and 3,000 MQLs. Integrated martech stack (GA4, Marketo, Zapier, UTM, Microsoft Clarity) to track portfolio performance by segment and commercial pipeline. Led partnership development with NVIDIA, JSW Energy, and Larsen & Toubro, coordinating co-branded content and sponsorship activation.

Head – Digital Merchandising at Concept Co.

July 1, 2022 - October 1, 2022

Architected and deployed a full CRM ecosystem (HubSpot, WhatsApp API, Coda.io, WebFlow), streamlining B2B client communication and increasing lead conversion rates by 40%. Produced targeted CRM communications for B2B clients (Jo Malone, Gucci, Victoria Secret), driving 20% revenue growth and 25% retention uplift through personalised cross-sell campaigns.

Marketing Specialist at Karkhana.io

January 1, 2020 - July 1, 2022

Piloted B2B lead generation via LinkedIn and Google Ads, achieving 4x audience growth and maintaining Excel-tracked performance dashboards for weekly commercial reporting. Wrote and optimised outbound email communications and paywall-style landing page copy, increasing open and response rates by 50%. Rebuilt website with SaaS integrations, reducing page load time by 50% and earning positive feedback for UX excellence.