Pranjuli Roy

• Collaborated with 40+ Indian brands to solve complex design challenges and deliver solutions aligned with business objectives. • Designed high-performing static and animated social media content, including Instagram posts and stories; curated cohesive grid systems for luxury fashion, jewellery, hospitality, and lifestyle brands. • Increased brand visibility and engagement through strategic visual storytelling, contributing to follower growth and stronger audience interaction across platforms. • Developed performance marketing creatives in collaboration with marketing and social teams, supporting campaign effectiveness and driving conversions. • Created end-to-end branding and print collateral, including lookbooks, visiting cards, banners, and event materials for lifestyle campaigns and pop-up experiences. • Mentored and trained design interns in brand aesthetics, typography, and layout systems, improving overall team output and design consistency.

• Delivered comprehensive graphic design support across India, ASEAN, and ANZ regions, spanning internal communications, infographics, site branding, and print media. • Conceptualised and developed site-branding proposals for global clients including Target, Comcast, Microsoft, and Indeed. • Designed and executed social media campaigns, recruitment drives, and employer branding initiatives to support hiring and brand visibility goals. • Led the design of an internal communication campaign for the launch of Concentrix One, enhancing employee engagement and streamlining communication.

• Worked as a Content Writer, developing engaging copy for social media posts to strengthen brand voice and boost audience engagement. • Managed the brand’s social media presence on platforms such as Pinterest and Facebook, ensuring content was timely and consistent. • Provided creative direction for product photoshoots, aligning visual output with the brand’s aesthetic and campaign goals. • Executed graphic design tasks, including the creation of web and mobile banners to support marketing initiatives and online visibility for client brands. • Curated and hand-assembled customised PR packages and hampers for influencer outreach, enhancing brand visibility and fostering key relationships.