Freelance Graphic Designer at Independent Clients

Worked with independent clients and small businesses across branding, visual identity systems, logo design, social media, and digital design. Delivered brand identities, social media content, and campaign creatives tailored to client requirements and timelines.

Senior Graphic Designer (Full-Time Consultant) at The Social Fixx

• Collaborated with 40+ Indian brands to solve complex design challenges and deliver solutions aligned with business objectives. • Designed high-performing static and animated social media content, including Instagram posts and stories; curated cohesive grid systems for luxury fashion, jewellery, hospitality, and lifestyle brands. • Increased brand visibility and engagement through strategic visual storytelling, contributing to follower growth and stronger audience interaction across platforms. • Developed performance marketing creatives in collaboration with marketing and social teams, supporting campaign effectiveness and driving conversions. • Created end-to-end branding and print collateral, including lookbooks, visiting cards, banners, and event materials for lifestyle campaigns and pop-up experiences. • Mentored and trained design interns in brand aesthetics, typography, and layout systems, improving overall team output and design consistency.

Associate Multimedia Designer at Concentrix

• Delivered comprehensive graphic design support across India, ASEAN, and ANZ regions, spanning internal communications, infographics, site branding, and print media. • Conceptualised and developed site-branding proposals for global clients including Target, Comcast, Microsoft, and Indeed. • Designed and executed social media campaigns, recruitment drives, and employer branding initiatives to support hiring and brand visibility goals. • Led the design of an internal communication campaign for the launch of Concentrix One, enhancing employee engagement and streamlining communication.

Graphic Designer, Social Media Manager & Content Writer (Intern) at Pernia's Pop-Up Shop

• Worked as a Content Writer, developing engaging copy for social media posts to strengthen brand voice and boost audience engagement. • Managed the brand’s social media presence on platforms such as Pinterest and Facebook, ensuring content was timely and consistent. • Provided creative direction for product photoshoots, aligning visual output with the brand’s aesthetic and campaign goals. • Executed graphic design tasks, including the creation of web and mobile banners to support marketing initiatives and online visibility for client brands. • Curated and hand-assembled customised PR packages and hampers for influencer outreach, enhancing brand visibility and fostering key relationships.