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I’m Prasetyawan Caesar, a Yogyakarta-based creative focused on cognitive resonance. I blend meticulous layout thinking with intentional design, aiming to go beyond decoration and toward meaningful visual communication. I’m currently evolving into creative direction—reducing visual noise and transforming thoughtful concepts into clear, high-level brand narratives. I’m fluent with Adobe Creative Suite and Procreate, and I actively explore AI tools to expand my craft and direction.…I’m Prasetyawan Caesar, a Yogyakarta-based creative focused on cognitive resonance. I blend meticulous layout thinking with intentional design, aiming to go beyond decoration and toward meaningful visual communication. I’m currently evolving into creative direction—reducing visual noise and transforming thoughtful concepts into clear, high-level brand narratives. I’m fluent with Adobe Creative Suite and Procreate, and I actively explore AI tools to expand my craft and direction.

Prasetyawan Caesar

Graphic Designer, Illustrator, Animator, +3

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I’m Prasetyawan Caesar, a Yogyakarta-based creative focused on cognitive resonance. I blend meticulous layout thinking with intentional design, aiming to go beyond decoration and toward meaningful visual communication. I’m currently evolving into creative direction—reducing visual noise and transforming thoughtful concepts into clear, high-level brand narratives. I’m fluent with Adobe Creative Suite and Procreate, and I actively explore AI tools to expand my craft and direction.…I’m Prasetyawan Caesar, a Yogyakarta-based creative focused on cognitive resonance. I blend meticulous layout thinking with intentional design, aiming to go beyond decoration and toward meaningful visual communication. I’m currently evolving into creative direction—reducing visual noise and transforming thoughtful concepts into clear, high-level brand narratives. I’m fluent with Adobe Creative Suite and Procreate, and I actively explore AI tools to expand my craft and direction.

Available to hire

I’m Prasetyawan Caesar, a Yogyakarta-based creative focused on cognitive resonance. I blend meticulous layout thinking with intentional design, aiming to go beyond decoration and toward meaningful visual communication.

I’m currently evolving into creative direction—reducing visual noise and transforming thoughtful concepts into clear, high-level brand narratives. I’m fluent with Adobe Creative Suite and Procreate, and I actively explore AI tools to expand my craft and direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Graphic Designer at PT Mata Ayu Indonesia

February 1, 2025 - April 1, 2026

Designed Jogja Softlens' visual identity and directed photoshoots. Aligned tagline and visual system with offline services to communicate the brand’s core values through consistent visuals.

Graphic Designer (Contract) at PT Mata Ayu Indonesia

February 1, 2025 - April 1, 2026

Designed Jogja Softlens visual identity and directed photoshoots. Aligned the brand tagline with offline service touchpoints to communicate core brand values through visuals.

Graphic Designer (Visual Identity & Photo Direction) at PT Mata Ayu Indonesia (Jogja Softlens)

February 1, 2025 - April 1, 2026

Designed Jogja Softlens' visual identity and directed photoshoots, aligning brand tagline with offline services and learning to communicate core brand values through visuals.

Illustrator / Animation Technology (Contract)

October 1, 2021 - December 1, 2021

Completed animation technology contract learning/production period at a Malaysian institution as part of a short-term animation technology program.

Online Inbound Animation (Animation Technology) at Universiti Tun Hussein Onn Malaysia

May 1, 2021 - August 1, 2021

Illustrator Intern at PT Troya Digital Mesail

March 1, 2021 - May 1, 2021

Conceptualized, illustrated, and edited nine children’s video books, strengthening visual storytelling and illustration workflow through production experience.

Illustrator (Intern) at PT Troya Digital Mesail

March 1, 2021 - May 1, 2021

Conceptualized, illustrated, and edited nine children’s video books. Applied visual storytelling practice and gained experience shaping content from concept through production edits.

Illustrator at PT Troya Digital Mesail

March 1, 2021 - May 1, 2021

Conceptualized, illustrated, and edited nine children's video books, strengthening visual storytelling and illustration editing skills.

Illustrator at Two Days Studio

March 1, 2021 - May 1, 2021

Conceptualized animations, illustrations, and logos with a beginner's mindset, using client feedback to iteratively improve visual craft.

Illustrator / Graphic Designer (Contract) at Badan Nasional Sertifikasi Profesi

January 1, 2021 - March 1, 2024

Worked as a junior graphic designer (including publication/design responsibilities) while developing skills in visual production and coordination within the organization.

Staff of Comm & Network Expansion at UKM Rekayasa Teknologi UNY

January 1, 2020 - December 1, 2021

Managed division publications and strengthened team collaboration. Focused on continuous improvement in communication through team interactions and publication responsibilities.

Staff of Comm & Network Expansion (Division Publications) at UKM Rekayasa Teknologi UNY

January 1, 2020 - December 31, 2021

Managed division publications and strengthened team bonds. Focused on continuous improvement in communication through everyday interactions and publication coordination.

Sta! of Comm & Network Expansion at UKM Rekayasa Teknologi UNY

January 1, 2020 - December 1, 2021

Managed division publications and strengthened team bonds by contributing to communication efforts and continuously improving how information is presented and shared.