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I am Prashant Kumar, a Digital & Performance Marketing Leader with 15+ years of experience driving growth across real estate, e-commerce, and tech sectors. I specialize in performance marketing, demand generation, paid media strategy, and ROI optimization. I have led multi-crore digital budgets, scaled lead generation, and executed full-funnel campaigns across Meta, Google Ads, LinkedIn, and programmatic platforms. I thrive in data-driven decision making, cross-functional collaboration, and marketing technology adoption to maximize revenue impact.…I am Prashant Kumar, a Digital & Performance Marketing Leader with 15+ years of experience driving growth across real estate, e-commerce, and tech sectors. I specialize in performance marketing, demand generation, paid media strategy, and ROI optimization. I have led multi-crore digital budgets, scaled lead generation, and executed full-funnel campaigns across Meta, Google Ads, LinkedIn, and programmatic platforms. I thrive in data-driven decision making, cross-functional collaboration, and marketing technology adoption to maximize revenue impact.

Prashant Kumar

Performance Marketer, Digital Marketer, Growth Marketer

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I am Prashant Kumar, a Digital & Performance Marketing Leader with 15+ years of experience driving growth across real estate, e-commerce, and tech sectors. I specialize in performance marketing, demand generation, paid media strategy, and ROI optimization. I have led multi-crore digital budgets, scaled lead generation, and executed full-funnel campaigns across Meta, Google Ads, LinkedIn, and programmatic platforms. I thrive in data-driven decision making, cross-functional collaboration, and marketing technology adoption to maximize revenue impact.…I am Prashant Kumar, a Digital & Performance Marketing Leader with 15+ years of experience driving growth across real estate, e-commerce, and tech sectors. I specialize in performance marketing, demand generation, paid media strategy, and ROI optimization. I have led multi-crore digital budgets, scaled lead generation, and executed full-funnel campaigns across Meta, Google Ads, LinkedIn, and programmatic platforms. I thrive in data-driven decision making, cross-functional collaboration, and marketing technology adoption to maximize revenue impact.

Available to hire

I am Prashant Kumar, a Digital & Performance Marketing Leader with 15+ years of experience driving growth across real estate, e-commerce, and tech sectors. I specialize in performance marketing, demand generation, paid media strategy, and ROI optimization.

I have led multi-crore digital budgets, scaled lead generation, and executed full-funnel campaigns across Meta, Google Ads, LinkedIn, and programmatic platforms. I thrive in data-driven decision making, cross-functional collaboration, and marketing technology adoption to maximize revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

AGM – Digital Marketing at Sowparnika Homes Pvt. Ltd.

June 12, 2025 - Present

Manage end-to-end digital strategy for multiple real estate projects across Meta, Google, LinkedIn, and Taboola. Manage monthly spends of ₹60–80L, ensuring high ROI through optimized targeting and funnel strategies. Partner with sales, branding, and project teams to align campaigns with revenue goals. Drive new initiatives including automation tools and emerging platforms for lead generation.

Sr. Manager- Digital Marketing / Digital Head at PropMart.com (Subsidiary of Puravankara Limited)

September 14, 2023 - May 15, 2025

Spearheaded multi-channel campaigns for premium residential projects, improving lead-to-booking ratios by 3-4%. Designed transaction-focused campaigns, leveraging customer demographics, lifestyle, and education insights. Optimized campaigns using Google Analytics, feedback loops, and A/B testing for better CPL and quality.

Manager- Digital Marketing at PropTiger.com

November 19, 2019 - September 11, 2023

Delivered consistent 15–25% CPL reduction through advanced optimization and cross-platform integration. Strengthened lead acquisition via Google Search, GDN, Meta, LinkedIn & Twitter Ads. Implemented daily/weekly dashboards to align marketing with sales conversion data.

Manager- Digital Marketing at Mottraa Design and Creation Inc.

March 22, 2018 - November 15, 2019

Managed integrated marketing including digital, ATL (cinema, radio, outdoor), and vendor partnerships. Enhanced organic and paid visibility through SEO, SEM, and analytics-driven insights.

Manager- Digital Marketing at Clover Mark

April 1, 2016 - March 21, 2018

Oversaw paid marketing (Google Ads, Facebook, LinkedIn) and retargeting campaigns (AdRoll, Perfect Audience). Executed affiliate, email, and SMS marketing, driving incremental lead inflow.

Manager-Digital Marketing at Zoffio.com

October 1, 2015 - March 30, 2016

Handled SEM & Paid Media, improving ROI via bid optimization & remarketing campaigns. Collaborated with affiliate networks, managing CPS/CPA/CPC campaigns.

Digital Marketing Manager at Savaari Car Rental

December 1, 2013 - September 30, 2015

Drove city-level SEM strategies to increase bookings at optimized costs. Executed Google Ads, Facebook Ads, Display & Retargeting campaigns.

Sr. SEM/PPC Specialist at Digicliff

March 20, 2013 - November 30, 2013

Manage all PPC campaigns (Search and Display) across SEM platforms (Google, Bing-Yahoo and other Vertical Search Engines). Day-to-day client contact for SEM Campaign execution. Managed PPC campaigns across Google & Bing, improving CTR and conversions. Conducted keyword research, SEM planning, and performance reporting.

PPC Executive at Click Labs Pvt Ltd.

September 1, 2011 - October 1, 2012

Executed and optimized SEM/SEO campaigns. Managed bidding, ad copy, landing pages, and campaign structures.