I have over 11 years of experience in performance paid marketing, strategy, and scaling digital campaigns. My journey has taken me across industries and continents, allowing me to work with more than 50 brands globally. I pride myself on creating data-driven campaigns that not only meet but exceed revenue expectations.

Pratham Surani

I have over 11 years of experience in performance paid marketing, strategy, and scaling digital campaigns. My journey has taken me across industries and continents, allowing me to work with more than 50 brands globally. I pride myself on creating data-driven campaigns that not only meet but exceed revenue expectations.

Available to hire

I have over 11 years of experience in performance paid marketing, strategy, and scaling digital campaigns. My journey has taken me across industries and continents, allowing me to work with more than 50 brands globally. I pride myself on creating data-driven campaigns that not only meet but exceed revenue expectations.

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Language

English
Advanced
Hindi
Advanced
Gujarati
Advanced

Work Experience

Web Marketing/ Social Media (Lead) at DokkanAfkar.com
November 1, 2019 - December 30, 2022
Strategy Development for resources require for Facebook/ Twitter/ LinkedIn Ads Campaign, over how to detailed target through Ads. Research on Customer Behavior through (Interest, Behavior, Device or either through various combination, by narrowing the audiences) Facebook Audience Insights + Twitter Insights + Google Display Network. Setting Up Ads on Facebook, Instagram, Twitter & Snapchats Remarketing/ Retargeting the previously visited audiences, Budget Management Launching & Monitoring Ads Campaign & its creatives A/B Split Testing for various Video/ Image Creatives to find out most result orient creatives. Setting up Dynamic Creative Campaign on FB & Instagram for better ROAS Rule-Based setup for Automation Marketing on various Ads Platforms Setting up E-Commerce Oriented Catalogue Sales Campaign to find out the product/ item, which could work in the future. Budget Optimization & Allocation for the Campaign, Adset & Ads to reach Respective ROI Work with other departments (e.g. product development, creative and merchandising) to ensure goal and strategy alignment, as well as to maintain brand identity Recommend new strategies based on data points & test campaigns from Facebook Ads Reporting & Google Analytics Collaborates with our Consumer Insights team to understand category performance, market share and consumer behavior to shape the consumer experience online
Performance Paid Media Marketing Manager at Gravity 7
March 1, 2024 - Present
Grew revenue from $400K to $3.5M per month in 6 months while handling a monthly budget of $300K for a D2C brand. Focused on data-driven ads optimization across various platforms including Google Ads and Meta Ads.
Digital Marketing Manager & Performance Marketing at HNAK.COM
March 1, 2021 - March 1, 2024
Managed a budget of over $2 million with a focus on data-driven ads optimization. Utilized various platforms including Google Ads, Meta, and TikTok to enhance marketing strategies.
Web/ Digital Marketing Lead at DokkanAfkar.com
November 1, 2019 - January 1, 2021
Oversaw an ad budget of around $1 million and established marketing strategies based on consumer behavior. Implemented remarketing campaigns and optimized ads for higher performance.

Education

B-Tech (IT) at Malla Reddy College of Institution & Technology
January 11, 2030 - December 24, 2025

Qualifications

Digital Marketing Certificate
January 11, 2030 - December 24, 2025
Ultimate Google AdWords Course
January 11, 2030 - December 24, 2025
Advanced SEO & Tactics
January 11, 2030 - December 24, 2025

Industry Experience

Consumer Goods, Healthcare, Financial Services, Retail, Other, Education, Media & Entertainment