I am a results-driven Digital Marketing and Brand Design Specialist with 4+ years of experience delivering integrated marketing campaigns across FMCG, fashion, luxury retail, pharma, and B2B sectors. I excel in social media content creation, campaign strategy, visual design, and cross-channel execution. I have a proven track record of growing user engagement and generating qualified leads through creative, data-informed marketing. I am proficient in Adobe Creative Suite, Canva, Meta Business Suite, HubSpot CRM, and Google Analytics, and I thrive on cross-functional collaboration to align digital and physical touchpoints. I enjoy building cohesive brand stories and visual identities that resonate with target audiences, and I am always eager to take on challenging projects that blend design with marketing to drive business growth.

Prathishta Singh

I am a results-driven Digital Marketing and Brand Design Specialist with 4+ years of experience delivering integrated marketing campaigns across FMCG, fashion, luxury retail, pharma, and B2B sectors. I excel in social media content creation, campaign strategy, visual design, and cross-channel execution. I have a proven track record of growing user engagement and generating qualified leads through creative, data-informed marketing. I am proficient in Adobe Creative Suite, Canva, Meta Business Suite, HubSpot CRM, and Google Analytics, and I thrive on cross-functional collaboration to align digital and physical touchpoints. I enjoy building cohesive brand stories and visual identities that resonate with target audiences, and I am always eager to take on challenging projects that blend design with marketing to drive business growth.

Available to hire

I am a results-driven Digital Marketing and Brand Design Specialist with 4+ years of experience delivering integrated marketing campaigns across FMCG, fashion, luxury retail, pharma, and B2B sectors. I excel in social media content creation, campaign strategy, visual design, and cross-channel execution. I have a proven track record of growing user engagement and generating qualified leads through creative, data-informed marketing.

I am proficient in Adobe Creative Suite, Canva, Meta Business Suite, HubSpot CRM, and Google Analytics, and I thrive on cross-functional collaboration to align digital and physical touchpoints. I enjoy building cohesive brand stories and visual identities that resonate with target audiences, and I am always eager to take on challenging projects that blend design with marketing to drive business growth.

See more

Language

English
Fluent

Work Experience

Digital Marketing Specialist at Alissar Flower International
March 1, 2025 - Present
Manage end-to-end design and production of marketing assets across social media, B2B campaigns, and in-store touchpoints, ensuring brand consistency across channels. Plan and execute monthly content calendars to support brand storytelling, seasonal campaigns, and product launches. Produce short-form videos, Reels, and campaign visuals using Adobe Premiere Pro, CapCut, and Canva aligned to brand guidelines. Collaborate cross-functionally with PR, retail, and marketing teams to coordinate assets and maintain consistent messaging. Develop high-quality client presentations and marketing reports to support business development and brand positioning.
Digital Design Specialist at Allucent (CRO: Pharma & Biotech)
August 1, 2024 - February 28, 2025
Developed and implemented social media content strategies producing 25+ posts monthly, resulting in a 6% increase in audience engagement. Designed cross-channel marketing assets including presentations, brochures, email banners, and campaign visuals for pharma and biotech audiences. Collaborated with global marketing teams to support integrated campaigns and ensure brand consistency across all materials. Created pitch decks and marketing collateral for business development initiatives.
Digital Marketing Executive at DoFreeze LLC
January 1, 2024 - July 31, 2024
Supported digital marketing campaigns across social media, promotional content, and brand collaborations, tracking performance via Meta Business Suite and Google Analytics. Organized influencer meet-ups and marketing activation events, increasing user-generated content (UGC) by 12%. Developed campaign creatives, infographics, and video content to strengthen brand visibility and drive consumer engagement. Analyzed campaign performance data to generate actionable insights and optimize future campaigns.
Digital Marketer & UI Designer Trainee at Wrogn, USPL
October 1, 2022 - May 31, 2023
Contributed to website redesign and UI improvements, increasing click-through rate (CTR) through enhanced user experience. Generated 500+ qualified inquiries through targeted Instagram, Facebook, and Google Ads campaigns. Managed e-commerce merchandising and analysed customer behaviour insights to optimise conversion rates.
Brand Management & Marketing Intern at Ascent Decor Pvt. Ltd
January 1, 2022 - December 31, 2022
Revamped corporate presentations and marketing materials to strengthen brand positioning and improve client communications. Created branded templates and reports to support ongoing branding and internal communication initiatives.
Digital Design Specialist at Allucent (CRO: Pharma & Biotech) – B2B
August 1, 2024 - February 1, 2025
I developed and implemented social media content strategies with 25+ posts monthly, boosting audience engagement by 6%. I designed cross-channel marketing assets (presentations, brochures, email banners, visuals) for pharma and biotech audiences and collaborated with global marketing teams to ensure brand consistency. I created pitch decks and marketing collateral for business development initiatives to support client acquisition and partnerships.
Digital Design Specialist at Allucent (CRO: Pharma & Biotech) — B2B
August 1, 2024 - February 1, 2025
Developed and implemented social media content strategies producing 25+ posts monthly, resulting in a 6% increase in audience engagement. Designed cross-channel marketing assets including presentations, brochures, email banners, and campaign visuals for pharma and biotech audiences. Collaborated with global marketing teams to support integrated campaigns and ensure brand consistency across all materials. Created pitch decks and marketing collateral for business development initiatives, supporting client acquisition and partnership growth.
Digital Design Specialist at Allucent
August 1, 2024 - February 28, 2025
Developed and implemented social media content strategies producing 25+ posts monthly, resulting in a 6% increase in audience engagement. Designed cross-channel marketing assets including presentations, brochures, email banners, and campaign visuals for pharma and biotech audiences. Collaborated with global marketing teams to support integrated campaigns and ensure brand consistency. Created pitch decks and marketing collateral for business development initiatives, supporting client acquisition and partnership growth.

Education

Post-Graduation in UI/UX Design at Indian Institute of Technology (IIT), Roorkee
January 11, 2030 - January 1, 2024
Master's in Brand Management & Marketing at MIT-ADT University
January 11, 2030 - January 1, 2023
Bachelor's in Industrial Product Design at M.S. Ramaiah University of Applied Sciences, Bengaluru
January 11, 2030 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Life Sciences, Professional Services, Healthcare, Media & Entertainment, Other