Praveen J T
I am a passionate content creator with over a decade of experience and a keen eye for detail, driven by a deep love for storytelling through visuals.
About
I am a passionate content creator with over a decade of experience and a keen eye for detail, driven by a deep love for storytelling through visuals. My expertise spans various types of video production and photography, including corporate shoots, promotional videos, campaign videos, green screen photography, and more recently AI-generated imagery and video. With a strong command of camera equipment, lighting, and post-production techniques, I ensure every frame is polished and visually compelling. Beyond hands-on production, I have led teams of videographers, editors, and photographers, while overseeing studio operations to deliver high-quality output under tight deadlines.
Alongside my creative career, I am also an amateur trail runner, which helps me stay motivated, focused, and energized. I thrive on creative direction, attention to detail, and efficient time and resource management, all supporting high standards in quality control and communication. My professional goal is to continually enhance visual media and contribute meaningfully to brand recognition and marketing campaigns.
- 11 years' experience
- Joined August 2025
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Travel & Hospitality
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Work experience· 10 roles
Developed video formats for various video categories aligned with brand requirements for catalog shoots. Ensured timely delivery of high-quality catalog videos, green screen photographs using artificial intelligence, AI-driven photo-to-video, look-shoots, and product catalog images. Created presentations on current trends and conducted error analysis to enhance video quality. Collaborated with editors and QC teams to implement accurate video template changes. Handled casting and interviews for stylists, models, makeup artists, and videographers. Produced collection videos using in-house props and equipment. Planned, executed, and oversaw the entire production process based on client specifications followed by post-production with the editing team. Managed daily studio setup including lighting and camera operation. Planned and managed product flow through all studio workflow stages. Trained both new and experienced models to align with on-camera video standards.
Oversaw daily studio setup including lighting, camera operation, and process improvements for catalog shoots. Managed product flow through all studio workflow stages. Conducted monthly equipment checks and calibrated studio displays for accurate color representation. Trained both new and experienced models to align with on-camera video standards. Delivered over 42,000 catalog shoots consistently within budget. Boosted product sales by 25% through high-quality catalog videos and reduced product returns by 40%. Increased viewer engagement by 47% using innovative video formats and contributed to award-winning marketing campaigns.
Developed formats for various video categories aligned with brand requirements for catalog shoots. Ensured timely delivery of high-quality catalog videos and green screen photographs using AI technology including photo-to-video and AI-driven look-shoots. Created presentations on trends and conducted error analysis to enhance video quality. Collaborated with editors and QC teams to implement video template changes accurately. Handled casting and interviews for stylists, models, makeup artists, and videographers. Produced collection videos using in-house props and equipment. Managed the entire production process from planning to post-production, ensuring brand guidelines compliance and client approval.
Education· 6
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