Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing & Events Manager with 9+ years’ experience delivering integrated B2B marketing strategies that drive brand growth, audience engagement, lead generation, and commercial success. Experienced across multi-channel campaigns spanning content marketing, social media, email, event marketing, and strategic partnerships, with a strong track record improving digital community growth, increasing event registrations, and strengthening brand visibility. Has worked across B2B, B2C and D2C organizations and government bodies across technology, data centres, electrical engineering, fintech, payments, consulting, education, commerce, retail, and international trade.…Marketing & Events Manager with 9+ years’ experience delivering integrated B2B marketing strategies that drive brand growth, audience engagement, lead generation, and commercial success. Experienced across multi-channel campaigns spanning content marketing, social media, email, event marketing, and strategic partnerships, with a strong track record improving digital community growth, increasing event registrations, and strengthening brand visibility. Has worked across B2B, B2C and D2C organizations and government bodies across technology, data centres, electrical engineering, fintech, payments, consulting, education, commerce, retail, and international trade.

Precious Lawrence

Marketing Strategist, Content Producer, Social Media Manager, +3





Marketing & Events Manager with 9+ years’ experience delivering integrated B2B marketing strategies that drive brand growth, audience engagement, lead generation, and commercial success. Experienced across multi-channel campaigns spanning content marketing, social media, email, event marketing, and strategic partnerships, with a strong track record improving digital community growth, increasing event registrations, and strengthening brand visibility. Has worked across B2B, B2C and D2C organizations and government bodies across technology, data centres, electrical engineering, fintech, payments, consulting, education, commerce, retail, and international trade.…Marketing & Events Manager with 9+ years’ experience delivering integrated B2B marketing strategies that drive brand growth, audience engagement, lead generation, and commercial success. Experienced across multi-channel campaigns spanning content marketing, social media, email, event marketing, and strategic partnerships, with a strong track record improving digital community growth, increasing event registrations, and strengthening brand visibility. Has worked across B2B, B2C and D2C organizations and government bodies across technology, data centres, electrical engineering, fintech, payments, consulting, education, commerce, retail, and international trade.

Available to hire

Marketing & Events Manager with 9+ years’ experience delivering integrated B2B marketing strategies that drive brand growth, audience engagement, lead generation, and commercial success. Experienced across multi-channel campaigns spanning content marketing, social media, email, event marketing, and strategic partnerships, with a strong track record improving digital community growth, increasing event registrations, and strengthening brand visibility. Has worked across B2B, B2C and D2C organizations and government bodies across technology, data centres, electrical engineering, fintech, payments, consulting, education, commerce, retail, and international trade.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing & Events Manager at SLN Media & Events (Data Centre Insight & Electrical Insight)

January 1, 2025 - Present

Grew LinkedIn followers from 91 to 2,500+ organically within six months (over 2,600% growth) and delivered integrated email and social campaigns that increased event registrations by 96% versus previous events. Sourced, secured, and onboarded industry experts and C-level executives as speakers for DC iH Horizons virtual events and webinars. Managed media partnerships (e.g., Data Centre World, Solar & Storage Live UK, Data Centre Energy Summit, Smart Buildigs Show, London Build Expo, London EV Show) to ensure successful delivery of contractual promotional activity while maintaining strong stakeholder relationships. Planned, created, and published multi-channel marketing campaigns across DC i and Ei brands to increase brand awareness, audience growth, newsletter subscriptions, website traffic, and event registrations. Managed end-to-end speaker relations including research, outreach, onboarding, biography and headshot collection, scheduling, rehearsals, and ongoing communication. Produce

Global Social Media and Content Marketing Manager at AZA Finance

January 1, 2022 - September 20, 2024

Achieved a 52% increase in user participation through targeted engagement initiatives. Mapped and prioritized macro and micro-influencers, driving a 29% increase in influencer engagement and community empowerment. Developed influencer mapping strategies resulting in a 21% growth in brand reach. Created and managed video content for TikTok, achieving a 57% increase in video views and 60.9% growth in follower count. Amplified social media efforts to increase brand awareness by 32%. Produced timely event-related content for crypto market events to keep communities informed and engaged, and created action plans for community engagement across TikTok, X (Twitter), and Telegram, resulting in an 11% increase in interactions and follower growth. Designed and managed content calendars to ensure consistent and engaging posting across all social channels.

Global Social Community Specialist at Dopamine App

January 1, 2021 - January 1, 2022

Owned content strategy including blog posts, social posts, and online campaigns, increasing content engagement by 25%. Submitted reviews and action plans for follower growth on Twitter, Facebook, LinkedIn, and Instagram, achieving 37% increase in overall follower count. Created and posted daily interactive content on Facebook, Instagram, Twitter, and LinkedIn, boosting impressions by 40%. Devised content marketing roadmaps aligned to the institute’s vision and values and collaborated with research, program, and operations teams to maintain brand consistency across platforms. Monitored platform progress using analytics tools (e.g., Google Analytics) to refine strategies and optimize content performance. Responded to comments and queries within 24 hours to enhance community engagement and satisfaction. Created social media and content playbooks to streamline processes and improve brand alignment, efficiency, and consistency.

Social Media Manager at Centre of Pan African Thought

January 1, 2020 - December 31, 2020

Researched and curated branded content aligned with the Centre’s mission, vision, and goals, increasing content engagement by 15%. Tracked and reported key metrics, generating actionable insights that improved social media posting performance by 20%.

Social Media Manager at The Discovery Centre

January 1, 2019 - December 31, 2019

Researched and curated branded content aligned with the Centre’s mission, vision, and goals, increasing content engagement by 15%. Tracked and reported key metrics to provide actionable insights and improve social media posting performance by 20%.

Social Media and Community Manager at Logic Belt Digital

January 1, 2017 - December 31, 2019

Streamlined team and internal company communication by integrating Slack, Jira, and Google Workspace, reducing email volume by 30% and improving collaboration. Increased corporate LinkedIn followers by 68.44% over two years and increased corporate social media engagement by 54% in one year. Drove 28% more conversions/QLs from corporate email campaigns. Designed more effective campaigns for a global B2B fintech, growing LinkedIn followers from 91 to 2,500+ in under six months (over 2,600% growth). Delivered integrated email and social campaigns that increased event registrations by 96% compared with previous events. Designed and standardized event and marketing campaign playbooks and SOPs to improve planning and execution. Managed and maintained promotional partnerships with 6 top brands, ensuring successful delivery of contracted promotional activities while maintaining strong stakeholder relationships.