Available to hire
Hi, I’m Prerna Tripathy, a Senior Frontend Developer specializing in Shopify and e-commerce, with a track record of delivering fast, conversion-boosting stores for D2C and B2B brands. I enjoy turning design into polished, responsive experiences and leading cross-functional teams to ship high-impact projects on time.
I love architecting scalable integrations, optimizing performance, and mentoring others through collaborative development and solid documentation.
Skills
Work Experience
Senior Frontend Developer at Houndstooth SC, Guild Capital
March 1, 2021 - July 1, 2025Led client communications and delivered high-impact D2C and B2B projects, achieving a 30% increase in conversion rates and driving $20M in wholesale sales and $15M in retail revenue. Architected custom integrations with third-party apps like Recharge, utilizing APIs and webhooks to reduce subscriber churn by 35% through custom solutions using Shopify REST and GraphQL APIs. Improved store performance and optimization by executing A/B tests and employing a data-driven approach with Google Analytics, achieving an 11.8% CVR increase, a 7.6% rise in ACR, and a 13% growth in first-time subscribers. Enhanced user experience by implementing comprehensive testing pipelines, maintaining detailed documentation, and applying performance optimization techniques to ensure responsiveness and cross-browser compatibility. Created multiple award-winning e-commerce websites, earning CSS Design Awards and Awwwards for excellence in design and functionality.
Teacher Recruiter and Trainer at White Hat Junior
January 1, 2020 - January 1, 2020Recruited and trained educators for a leading one-to-one online coding platform for children, ensuring high-quality instructional delivery and consistent onboarding experiences. Screened and counseled internal candidates, managing the internal application process with efficiency and precision. Consistently met deadlines in a dynamic environment, contributing to rapid role growth.
Applications Developer at Oracle India Pvt. Ltd
June 1, 2016 - June 1, 2018Developed ERP Cloud Enterprise Applications using Oracle Application Development Framework. Prioritized bug fixes and achieved the target of 0 bugs at the end of every quarter. Created scheduled processes based on FBID (File Based Data Import) for transfer of legacy data of customers from On-prem to Cloud-based systems. Developed and integrated a Prototype to take the customer data and provide a graphical analysis to reflect customer usage and trends that resulted in a better understanding of the product. Assisted the Oracle Hiring Committee in hiring students from NIT Raipur in 2017.
Education
Bachelor of Technology (B.Tech), Information Technology at National Institute of Technology Raipur
January 1, 2012 - January 1, 2016Qualifications
Industry Experience
Software & Internet, Retail, Professional Services
Skills
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