As an insightful and effective marketing analyst with a strong background in digital marketing, I bring a wealth of experience in creating and optimizing online presence. My expertise spans planning, executing, and analyzing paid campaigns across Meta Ads, Google Ads, and Microsoft Ads. I've had the privilege of working with clients at Mate Verde Comunicação and Nação Digital, where I've honed my skills in social media content creation, ad copy editing, and performance reporting. My previous freelance work as a photographer and videographer also provides a unique creative edge, allowing me to understand and visually convey the essence of a brand or artist.…

Priscila dos Santos Moreira

As an insightful and effective marketing analyst with a strong background in digital marketing, I bring a wealth of experience in creating and optimizing online presence. My expertise spans planning, executing, and analyzing paid campaigns across Meta Ads, Google Ads, and Microsoft Ads. I've had the privilege of working with clients at Mate Verde Comunicação and Nação Digital, where I've honed my skills in social media content creation, ad copy editing, and performance reporting. My previous freelance work as a photographer and videographer also provides a unique creative edge, allowing me to understand and visually convey the essence of a brand or artist.…

Available to hire

As an insightful and effective marketing analyst with a strong background in digital marketing, I bring a wealth of experience in creating and optimizing online presence. My expertise spans planning, executing, and analyzing paid campaigns across Meta Ads, Google Ads, and Microsoft Ads. I’ve had the privilege of working with clients at Mate Verde Comunicação and Nação Digital, where I’ve honed my skills in social media content creation, ad copy editing, and performance reporting.

My previous freelance work as a photographer and videographer also provides a unique creative edge, allowing me to understand and visually convey the essence of a brand or artist.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Paid Traffic Analyst at Mate Verde Comunicação
November 30, 2024 - July 16, 2025
Held alignment meetings with clients. Created social media visuals. Developed campaign plans. Identified communication breakdowns between two departments totaling nine people and proposed and implemented a solution that reduced team rework by 80%.
Performance Analyst at Nação Digital
March 1, 2023 - July 16, 2025
Created, monitored, and optimized campaigns on Google Ads and Microsoft Ads platforms. Edited ad copy and managed an advertising budget of $10k. Produced one-week performance reports and identified errors impacting campaign and team performance, resolving them with platform support teams. Created departmental user manuals to reduce training time and improve employee performance.
Marketing Intern at Devninjas I.T. Solutions
January 31, 2021 - July 16, 2025
Wrote copy for a systems integration and technology blog on a biweekly basis targeting a B2B tech audience. Managed the organization’s social media and internal marketing programs.
Photographer and Videographer at Freelance, Brazil
June 28, 2020 - July 14, 2025
Understood client briefs and developed creative concepts. Planned project logistics including lighting, composition, and framing. Managed image selection, digital editing, and retouching using Lightroom and Photoshop. Handled client communication, management, and contract negotiation. Large-scale video projects include a documentary about a church's music service, a music video for a local band, and instructional video lessons for a music school.
Social Media Manager - Volunteer at PIE - Project Initiative Ethiopia - Non-profit
April 13, 2025 - Present
Developing and creating engaging content, establishing and maintaining a strong social media presence, fostering audience engagement on social platforms, and providing comprehensive assistance in planning and promoting charity events.

Education

Degree at Unicesumar - Maringá
May 6, 2019 - June 25, 2021
Marketing
Technology in Marketing at University UniCesumar Maringá, Brazil
January 1, 2019 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Retail, Professional Services, Software & Internet
    paper Priscila Santos - Videographer and Photographer

    My project creates high-quality videos and photos for musicians’ social media. I capture unique angles that convey the essence of the music and the feelings of the musicians, wherever they are.

    All content is delivered digitally for use on platforms like:
    Instagram,
    Facebook,
    YouTube.

    My social media:


    My website: https://pridsantos.my.canva.site/

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