Growth & Performance Marketing Lead at Blue Ocean Corp

Role Overview: Lead growth strategy and digital performance initiatives for B2B and B2C training products across paid media, automation, and SEO to drive enrollments and pipeline growth. Built and optimized multi-stage lead funnels linked to webinars and CRM automation, enabling scalable lead generation. Achievements include a 45% increase in organic inbound leads within the first 4 months, a 28% improvement in CPL efficiency, and a 25% uplift in SQL-to-SQL conversions through automated nurture and targeted campaigns. Developed an integrated data-backed SEO and content roadmap delivering a 60% uplift in organic traffic for key certifications. Drove cross-functional alignment with sales, product, and creative teams and led go-to-market planning for SaaS and EdTech offerings.

Growth & Digital Transformation Lead at Argalian Digital Studio

Led agency growth and digital transformation for Argalian Pictures, a creative marketing and film production firm. Built multi-channel lead-generation campaigns, social media strategy, and brand storytelling to win high-value B2B clients. Drove cross-functional alignment across sales, creative, and operations; developed external agency partnerships to co-create campaigns across corporate and public-sector clients in education, sustainability, and technology. Implemented a hybrid creative + digital agency model, expanding recurring revenue and improving client retention through data-driven performance dashboards.

Account Manager (PPC) at YnG Media Pvt Ltd

Managed end-to-end paid media campaigns for diverse client portfolios, focusing on performance optimization, scaling conversions, and ROI. Built technical knowledge base, FAQs, and product documentation to streamline client operations; authored white papers and research summaries for enterprise software and IT solutions. Collaborated with sales and clients to translate business goals into actionable campaigns and deliver measurable results.

Account Manager at eNST Services

Managed end-to-end client accounts and digital marketing operations for a full-service agency across multiple verticals. Oversaw campaign strategy, execution, and performance with a focus on B2B lead generation, cross-channel optimization, and retention. Led content creation, technical writing, and process documentation to support deliverables and internal workflows.

Technical Support Specialist / Content Writer at iYogi Tech Services

Began career in technical support within an ITES environment, later advancing into content creation and documentation. Built structured knowledge assets, process documentation, and white papers to support internal teams and client-facing communication.

Growth & Digital Marketing Lead at Argalian Digital Studio

Led agency growth and digital transformation for Argalian Pictures — a creative marketing and film production company specializing in ad films, brand content, documentaries, and corporate films.

Marketing/Media Manager at YnG Media Pvt Ltd

Led end-to-end paid media management for diverse client portfolios, focusing on optimizing performance, scaling conversions, and delivering measurable ROI through strategic campaign execution.