Available to hire
I’m a social media marketer and content producer with 6+ years of experience planning and running organic social strategies, creating high-performing short-form video, and managing full campaign delivery across multiple platforms. I’m especially strong in content planning and platform-native posting, plus editing and publishing workflows that keep everything on schedule and on brand.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Social Media
October 1, 2025 - May 1, 2026Owned and managed the full social media function, including planning and running content and posting schedules across key platforms using platform best practices. Managed community engagement across channels and collaborated with major partners to support campaign delivery, approvals, and distribution. Coordinated freelance resourcing and ensured internal and external workflows stayed on track so content and approvals were delivered on time, contributing to multi-million views across campaigns.
Head of Social Media at Creator Showdown
October 1, 2025 - May 1, 2026Owned and led the full social media function; planned and ran content calendars across key platforms; managed community across channels; collaborated with major partners including World Rugby, RugbyPass, Lloyds Bank, Puma, LAD Bible and Extreme International; delivered high-performing campaigns generating tens of millions of views, including a 30M+ cross-platform hit.
Freelance Social Media Marketer & Content Producer
January 1, 2020 - September 1, 2025Led end-to-end social media content strategy and production for social-first campaigns, influencers, and eCommerce brands—from ideation and distribution through to performance tracking. Delivered multi-platform content strategies producing 30+ long-form YouTube videos and 100+ short-form pieces across Instagram, TikTok, and other vertical platforms. Used analytics and audience insights to improve retention, engagement, and conversions, and supported paid + organic creative that contributed to click-through rate lifts and web traffic improvements. Managed multiple client accounts simultaneously while coordinating with marketing teams and stakeholders.
Freelance Social Media Marketer & Content Producer at Self-Employed
January 1, 2020 - September 1, 2025Led end-to-end content strategy and production for SMEs, influencers and ecommerce brands across Glasgow, Manchester and London; built content calendars; produced paid and organic social creatives; grew personal Instagram to 11K+ followers organically; generated 1M+ organic Instagram views via short-form content; produced 300+ short-form videos across Instagram and TikTok; collaborated with major partners.
Education
Bachelor of Arts with Honours (2:1) at Glasgow Caledonian University
January 1, 2018 - January 1, 2022Upper Second Class Honours (2:1) at Glasgow Caledonian University
January 1, 2018 - January 1, 2022Qualifications
Bachelor of Arts with Honours (2:1) - Glasgow Caledonian University
January 1, 2018 - January 1, 2022Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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