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I'm Priscilla, a Web / Digital Experience and Optimisation specialist with 8+ years’ experience owning and shaping ecommerce websites across fashion and retail. I specialise in end-to-end web experience delivery spanning UX, CRO, content, merchandising and technical implementation. I'm known for translating behavioural insight into clear site structures, layouts and journeys, and for stepping into ownership roles during periods of change and replatforming. I'm technically hands-on with HTML, CSS and JavaScript, enabling fast, practical delivery alongside strong commercial and customer focus.…I'm Priscilla, a Web / Digital Experience and Optimisation specialist with 8+ years’ experience owning and shaping ecommerce websites across fashion and retail. I specialise in end-to-end web experience delivery spanning UX, CRO, content, merchandising and technical implementation. I'm known for translating behavioural insight into clear site structures, layouts and journeys, and for stepping into ownership roles during periods of change and replatforming. I'm technically hands-on with HTML, CSS and JavaScript, enabling fast, practical delivery alongside strong commercial and customer focus.

Priscilla

Conversion Rate Optimization Expert, Digital Producer, Web Designer, +3

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I'm Priscilla, a Web / Digital Experience and Optimisation specialist with 8+ years’ experience owning and shaping ecommerce websites across fashion and retail. I specialise in end-to-end web experience delivery spanning UX, CRO, content, merchandising and technical implementation. I'm known for translating behavioural insight into clear site structures, layouts and journeys, and for stepping into ownership roles during periods of change and replatforming. I'm technically hands-on with HTML, CSS and JavaScript, enabling fast, practical delivery alongside strong commercial and customer focus.…I'm Priscilla, a Web / Digital Experience and Optimisation specialist with 8+ years’ experience owning and shaping ecommerce websites across fashion and retail. I specialise in end-to-end web experience delivery spanning UX, CRO, content, merchandising and technical implementation. I'm known for translating behavioural insight into clear site structures, layouts and journeys, and for stepping into ownership roles during periods of change and replatforming. I'm technically hands-on with HTML, CSS and JavaScript, enabling fast, practical delivery alongside strong commercial and customer focus.

Available to hire

I’m Priscilla, a Web / Digital Experience and Optimisation specialist with 8+ years’ experience owning and shaping ecommerce websites across fashion and retail. I specialise in end-to-end web experience delivery spanning UX, CRO, content, merchandising and technical implementation.
I’m known for translating behavioural insight into clear site structures, layouts and journeys, and for stepping into ownership roles during periods of change and replatforming. I’m technically hands-on with HTML, CSS and JavaScript, enabling fast, practical delivery alongside strong commercial and customer focus.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Independent Ecommerce Optimisation Consultant (Conversion & UX) at Independent / Freelance

December 1, 2025 - Present

Advising early-stage ecommerce brands around launch on conversion readiness and UX, helping founders ensure sites are clear, trustworthy and set up to convert.

Trade Planner (Product & Optimisation Focus) at The Wine Society

September 1, 2024 - January 1, 2026

Own optimisation planning and onsite experience across key journeys, aligning behavioural insight with commercial priorities to protect conversion rate.

Senior Online Content Executive (Acting Product Owner, UX & Content) at Radley London

December 1, 2021 - May 1, 2024

Acted as de facto Product Owner for onsite content and UX during a resource gap, designed and built landing pages, led content strategy, and delivered responsive assets in HTML/CSS.

Ecommerce Trading Coordinator (Product & UX) at Bluebella

December 1, 2020 - December 1, 2021

Managed global merchandising and content across UK, US, DE, FR, IT & AU; identified friction and supported UX enhancements.

Ecommerce Site Merchandiser (Merchandising) at Michael Kors

October 1, 2020 - December 1, 2020

Merchandised product visibility and navigation; delivered analytics insights to inform visibility and optimization.

Ecommerce Operations Coordinator (Optimisation & Merchandising) at Sass & Belle

July 1, 2019 - April 1, 2020

Coordinated high-volume product launches and promotional campaigns; collaborated with developers on a drag-and-drop merchandising tool; delivered GA insights and ran tests.

Online Trading Executive + Merchandising Administrator: Brands & Concessions (Two Roles) (Product & Analytics) at F&F Clothing - Tesco

January 1, 2018 - April 1, 2019

Delivered Adobe Analytics & MicroStrategy insights; supported platform migration; managed pricing, promotions and supplier coordination to improve profitability and availability.

Online Production Assistant at Evans - Arcadia Group

October 1, 2016 - July 1, 2017

Assisted online production tasks and digital content coordination.

Ecommerce Assistant Intern at Haute Elan

June 1, 2016 - August 1, 2016

Supported ecommerce initiatives and campaigns.