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I am a brand strategist with 9+ years of experience building and scaling consumer brands across FMCG, F&B, and D2C. I launched a D2C brand that achieved €1.47M+ in 14 months and led 360° campaigns that translate consumer insight into measurable growth across 14+ cities. Previously with Rebel Foods and Amar Tea, I have driven revenue, brand equity, and community engagement through data-driven storytelling, paid media, and integrated brand activations. I excel at turning market and consumer insights into data-driven marketing strategies that deliver tangible business outcomes.…I am a brand strategist with 9+ years of experience building and scaling consumer brands across FMCG, F&B, and D2C. I launched a D2C brand that achieved €1.47M+ in 14 months and led 360° campaigns that translate consumer insight into measurable growth across 14+ cities. Previously with Rebel Foods and Amar Tea, I have driven revenue, brand equity, and community engagement through data-driven storytelling, paid media, and integrated brand activations. I excel at turning market and consumer insights into data-driven marketing strategies that deliver tangible business outcomes.

Priyanka Dhabalia

Brand Strategist, Marketing Strategist, Marketer, +2

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I am a brand strategist with 9+ years of experience building and scaling consumer brands across FMCG, F&B, and D2C. I launched a D2C brand that achieved €1.47M+ in 14 months and led 360° campaigns that translate consumer insight into measurable growth across 14+ cities. Previously with Rebel Foods and Amar Tea, I have driven revenue, brand equity, and community engagement through data-driven storytelling, paid media, and integrated brand activations. I excel at turning market and consumer insights into data-driven marketing strategies that deliver tangible business outcomes.…I am a brand strategist with 9+ years of experience building and scaling consumer brands across FMCG, F&B, and D2C. I launched a D2C brand that achieved €1.47M+ in 14 months and led 360° campaigns that translate consumer insight into measurable growth across 14+ cities. Previously with Rebel Foods and Amar Tea, I have driven revenue, brand equity, and community engagement through data-driven storytelling, paid media, and integrated brand activations. I excel at turning market and consumer insights into data-driven marketing strategies that deliver tangible business outcomes.

Available to hire

I am a brand strategist with 9+ years of experience building and scaling consumer brands across FMCG, F&B, and D2C. I launched a D2C brand that achieved €1.47M+ in 14 months and led 360° campaigns that translate consumer insight into measurable growth across 14+ cities.

Previously with Rebel Foods and Amar Tea, I have driven revenue, brand equity, and community engagement through data-driven storytelling, paid media, and integrated brand activations. I excel at turning market and consumer insights into data-driven marketing strategies that deliver tangible business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Gujarati

Fluent

Hindi

Fluent

Work Experience

Freelance Project Manager - Website & App Development

November 1, 2022 - March 31, 2023

Managed end-to-end project delivery for website and app development engagements; collaborated with cross-functional teams to ensure timely delivery and alignment with go-to-market strategies.

Marketing Manager (Market research | Integrated B2C marketing strategy) at Amar Tea (CPG), India

May 1, 2019 - August 31, 2020

Managed end-to-end brand communication for three brands across FMCG and HoReCa segments, across OOH, digital, social, on-ground activations, e-commerce, PR, and POP to increase brand awareness & sustain 40% market share in the state; planned and executed a 360° campaign for the Spice Secrets spice range; increased in-store revenue by 1% YoY; designed and evaluated primary market studies and leveraged Nielsen market data to identify growth opportunities.

Brand Manager (Product Strategy | Brand Strategy) at Rebel Foods, India

December 1, 2017 - May 31, 2019

Launched and scaled the digital-first dessert brand Sweet Truth across 14 cities, generating €1.47M in revenue within 14 months; developed brand identity and core messaging; managed a €35,000 annual digital advertising budget; achieved 100K+ Instagram followers with 2.5% engagement; led cross-functional project teams with supply chain, design, product development, and customer experience.

Communication Manager (Communication strategy | Digital marketing) at Rebel Foods, India

September 1, 2015 - November 30, 2017

Developed omnichannel communication strategies for Faasos, Behrouz Biryani, and Oven Story; strengthened digital presence and social media, increasing customer engagement by 45% and improving sentiment; oversaw influencer marketing programs and internal communications to raise internal engagement.

Senior Consultant (Public Relations | Communication strategy) at Ketchum Sampark, India

July 1, 2011 - May 31, 2015

PR mandate for BFSI clients including strategy development, campaign execution, and media outreach; produced 50+ media assets, contributing to increased media exposure and placements in top outlets.