Digital Marketing Specialist at Zouma Consulting Services

Led the complete SEO strategy for a Dubai-based healthcare recruitment agency, optimizing website structure, on-page content, and keyword targeting, increasing organic visibility and lead conversions. Planned and executed high-performing Facebook and Instagram ad campaigns targeting expatriates from the UK, Germany, South Africa, Brazil, and UAE for UAE job opportunities; optimized creatives, audiences, and placements to maximize ROI and reduce cost-per-lead. Developed and managed monthly email campaigns via Brevo and Zoho, targeting segmented lead lists captured through SEO and Meta campaigns, resulting in improved engagement and follow-up conversions. Implemented Facebook Pixel across landing pages and websites to track key events and support retargeting and lookalike audiences.

Digital Marketing Executive at e Software Solutions

Planned and executed SEO and SMO campaign strategies; coordinated with clients; built and maintained a social media presence. Assisted in creation and monitoring of Google Ads campaigns, contributing to increased traffic and engagement. Managed and optimized campaigns across Google Ads, Amazon Ads, and Walmart Ads; measured performance by clicks, CTR, and average position. Managed Google Merchant Center product feeds, built a healthy backlink profile, and ensured XML sitemaps, schema markup, and robots.txt for efficient crawling. Created execution plans based on Google Analytics 4 and internal data; advised content teams on performance improvements across Google, Instagram, Facebook, Twitter, Pinterest, and company sites. Worked with Google Search Console and Google Tag Manager; utilized tools like SEO PowerSuite, Ahrefs, SemRush; conducted on-page audits and off-page link-building; performed keyword research with Google Keyword Planner; optimized meta tags, headings, URLs, and interna

Digital Marketer at SilkRute

Designed and presented social media campaign ideas; created informative posts for clients' Twitter, Facebook, and Instagram pages. Used analytics to evaluate end-to-end customer experience across channels; increased brand awareness and followers through comprehensive social media campaign management. Responded to comments and questions across channels; oversaw PPC campaigns and monitored ROI from conversions.