Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

MBA-educated marketing professional leveraging data, storytelling, and cross-functional collaboration to grow digital products and corporate revenue. Experience scaling campaigns across global markets (Canada + LACC), optimizing customer journeys, and leading product-aligned marketing initiatives in financial services. Blends analytical rigor with creative execution to deliver measurable results and business-ready solutions.…MBA-educated marketing professional leveraging data, storytelling, and cross-functional collaboration to grow digital products and corporate revenue. Experience scaling campaigns across global markets (Canada + LACC), optimizing customer journeys, and leading product-aligned marketing initiatives in financial services. Blends analytical rigor with creative execution to deliver measurable results and business-ready solutions.

Priyanka Raveendran

Marketing Analyst, Marketing Strategist, Brand Strategist, +5





MBA-educated marketing professional leveraging data, storytelling, and cross-functional collaboration to grow digital products and corporate revenue. Experience scaling campaigns across global markets (Canada + LACC), optimizing customer journeys, and leading product-aligned marketing initiatives in financial services. Blends analytical rigor with creative execution to deliver measurable results and business-ready solutions.…MBA-educated marketing professional leveraging data, storytelling, and cross-functional collaboration to grow digital products and corporate revenue. Experience scaling campaigns across global markets (Canada + LACC), optimizing customer journeys, and leading product-aligned marketing initiatives in financial services. Blends analytical rigor with creative execution to deliver measurable results and business-ready solutions.

Available to hire

MBA-educated marketing professional leveraging data, storytelling, and cross-functional collaboration to grow digital products and corporate revenue. Experience scaling campaigns across global markets (Canada + LACC), optimizing customer journeys, and leading product-aligned marketing initiatives in financial services. Blends analytical rigor with creative execution to deliver measurable results and business-ready solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Analyst, Corporate Products at American Express

July 1, 2024 - Present

Conducting data-driven analysis to optimize marketing strategies for corporate payment solutions and product lines. Developing and executing targeted campaigns to drive engagement and acquisition among corporate clients. Analyzing customer insights, market trends, and competitive landscapes to inform decision-making. Collaborating with cross-functional teams, including Sales, Product, and Finance, to enhance marketing effectiveness.

Marketing Analyst, Digital Marketing Solutions at American Express

July 1, 2024 - September 4, 2025

Executing end-to-end onboarding and rollout of offers, key strategic initiatives, and campaigns to support overall channel objectives. Assisting marketing partners in the LACC (Mexican and Canadian) market by pushing offers downstream using Salesforce. Maintaining the LACC pipeline and organizing the Canada pipeline call every other week to track and monitor offers and forecast capacity. Collaborating with cross-functional teams and technologies to ensure successful launch and troubleshoot any errors.

Assistant Manager at Husky Energy Inc.

March 1, 2021 - September 4, 2025

Ensured achievement of daily sales and inventory turnover goals ($7K to $10K) through inclusive staff performance management. Supervised six employees on spill response, health and safety, POS system, robbery prevention, and prepayment demonstration to improve productivity and efficiency. Prepared and submitted reports addressing managerial level issues to Retailer and District Manager.

Marketing Coordinator at Circle K

May 1, 2020 - September 4, 2025

Demonstrated thorough understanding of consumer insight and product categories knowledge; assisted in execution of all retail campaigns ensuring consumer focus, efficient execution, and sales maximization. Collaborated on briefing process for content development by providing creative direction to advertising and design agencies. Provided support in marketing communications including social content, internal communications, field communications, intranet, ad shoots, and website. Assisted and administered field support programs and tools such as grand openings, POP Inventory warehouse system, and store inspections.

Marketing/Office Assistant at Sunlite Mortgage Corp.

January 1, 2019 - September 4, 2025

Produced and delivered marketing content for multiple social media platforms to improve customer base and onboard new lenders, reducing marketing cost by 20%. Designed, implemented, and analyzed email campaigns and presented outcomes to senior management. Created and executed corrective action plans by monitoring marketing operations and identifying areas for improvement such as online presence and database storage.