I am a versatile content strategist with over 7 years of experience working across SaaS, healthcare, finance, and tech industries. I specialize in copywriting, content marketing, social media management, and SEO-driven storytelling. My work has helped companies boost engagement rates and conversions through compelling content and brand messaging. I enjoy crafting high-impact narratives that drive business growth and fostering strong audience engagement. Currently, I work freelance managing content strategy for a UK startup, focusing on social media, SEO, and marketing campaigns. Over my career, I've collaborated with multiple clients to produce high-quality content that improves search visibility and brand positioning. I thrive on balancing creativity with data-driven optimization to deliver measurable results.

Priyanka Samprathi

I am a versatile content strategist with over 7 years of experience working across SaaS, healthcare, finance, and tech industries. I specialize in copywriting, content marketing, social media management, and SEO-driven storytelling. My work has helped companies boost engagement rates and conversions through compelling content and brand messaging. I enjoy crafting high-impact narratives that drive business growth and fostering strong audience engagement. Currently, I work freelance managing content strategy for a UK startup, focusing on social media, SEO, and marketing campaigns. Over my career, I've collaborated with multiple clients to produce high-quality content that improves search visibility and brand positioning. I thrive on balancing creativity with data-driven optimization to deliver measurable results.

Available to hire

I am a versatile content strategist with over 7 years of experience working across SaaS, healthcare, finance, and tech industries. I specialize in copywriting, content marketing, social media management, and SEO-driven storytelling. My work has helped companies boost engagement rates and conversions through compelling content and brand messaging. I enjoy crafting high-impact narratives that drive business growth and fostering strong audience engagement.

Currently, I work freelance managing content strategy for a UK startup, focusing on social media, SEO, and marketing campaigns. Over my career, I’ve collaborated with multiple clients to produce high-quality content that improves search visibility and brand positioning. I thrive on balancing creativity with data-driven optimization to deliver measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Advanced
Kannada
Fluent
Telugu
Intermediate
French
Beginner

Work Experience

Copywriter/Freelance Copywriter, Blogger and Social Media Strategist at Freelance/Self-Employed
September 1, 2024 - Present
Worked with a UK startup on content strategy covering social media, website & SEO, and marketing & branding. Focused on boosting engagement, improving search visibility, and refining company positioning. Collaborated with clients across industries to produce high-quality case studies, website copy, blogs, and email campaigns that drive brand visibility and audience engagement. Developed and managed social media strategies, created SEO-optimized articles, and improved organic traffic and client search engine rankings.
Executive in Marketing and Communication at Speridian Technologies
April 30, 2024 - July 22, 2025
Created engaging content across digital platforms including video scripts, social media ads, and landing pages. Enhanced brand awareness and sales growth during Open Enrollment Period, boosting sales from 25% to 45%. Balanced creativity with SEO to increase online visibility by 25%. Collaborated with multiple teams to deliver targeted content that improved engagement by 20%. Created quarterly newsletters increasing customer retention by 15%, managed emergency edits, ensured web content met quality standards, and boosted social media engagement by 30%.
Consultant Content Writer/Copywriter at Chimera Technologies
February 28, 2023 - July 22, 2025
Collaborated with clients to write content that drives brand visibility and audience engagement. Produced high-quality case studies, website copy, blogs, and email campaigns. Developed content strategies aligned with client goals and target audiences. Delivered SEO-optimized articles leading to improved search rankings and traffic growth. Managed social media strategies across platforms, defined KPIs, created engaging content, and consistently scheduled and monitored posts.
Consultant Content Writer at Inmobi Technologies
December 31, 2018 - July 22, 2025
Collected and analyzed data ensuring high accuracy for research projects. Crafted high-quality articles for client websites adhering to industry standards. Managed daily quality assurance and inventory, optimizing content efficiency. Enhanced social media presence by curating and posting content. Delivered rapid turnarounds within tight deadlines and handled SQL queries in pgAdmin.
Consultant Content Writer/Copywriter at Wordplay Content
December 31, 2017 - July 22, 2025
Wrote and edited SEO-optimized e-commerce websites and product descriptions for a monthly beauty and lifestyle publication. Researched and revamped a legal website with fresh content. Collaborated with notable Indian e-commerce clients including Myntra, Health & Glow, and Himalaya to deliver tailored content aligned with business goals.
Copywriter/Freelance Copywriter, Blogger and Social Media Strategist at Freelance/Self-Employed
September 1, 2024 - Present
Managing content strategy for a UK startup with a focus divided between social media (40%), website & SEO (30%), and marketing & branding (30%). Responsibilities include creating social media strategies, posts, and engagement plans. Writing SEO-optimized copy, keywords, meta descriptions, video scripts, FAQs, and messaging for marketing campaigns. Work has resulted in increased engagement, improved search visibility, and refined company positioning.
Executive in Marketing and Communication at Speridian Technologies
April 30, 2024 - July 22, 2025
Crafted engaging digital content including video scripts, social media ads, and landing pages to boost brand awareness and sales growth from 25% to 45% during Open Enrollment Period. Balanced creativity with SEO to enhance online visibility by 25%. Collaborated with cross-functional teams including Product Development, Design, SEO, and Marketing to deliver targeted content improving engagement by 20%. Created quarterly newsletters boosting customer retention by 15% and developed high-performing social media posts increasing engagement by 30% across LinkedIn, Twitter, and Facebook. Ensured web content met editorial and industry standards.
Consultant Content Writer/Copywriter at Chimera Technologies
February 28, 2023 - July 22, 2025
Produced high-quality case studies, website copy, blogs, and email campaigns for clients. Developed content strategies aligned with client goals and audience needs. Wrote SEO-optimized articles resulting in improved search engine rankings and organic traffic growth. Managed social media strategies and content scheduling across platforms like LinkedIn, Instagram, Twitter, and Facebook. Defined and tracked KPIs to measure content success.
Consultant Content Writer at Inmobi Technologies
December 31, 2018 - July 22, 2025
Collected and analyzed data with 98% accuracy for research projects. Wrote high-quality articles for client websites adhering to web usability and accessibility standards. Managed daily quality assurance and inventory upkeep optimizing content efficiency. Enhanced social media presence by curating and posting content on LinkedIn, Twitter, and Facebook. Delivered rapid turnarounds handling SQL queries alongside content duties.
Consultant Content Writer/Copywriter at Wordplay Content
December 31, 2017 - July 22, 2025
Edited, typeset, and authored SEO-optimized e-commerce website content and product descriptions to drive viewer engagement. Revamped a legal website with fresh, high-quality content improving user experience and relevance. Collaborated with Indian e-commerce clients (e.g., Myntra, Health & Glow, Himalaya) delivering tailored content to meet business objectives.

Education

Masters in Mass Communication and Journalism at Amity University
January 1, 2022 - December 31, 2022
Bachelor's at National Degree College
January 1, 2015 - December 31, 2015
Masters in Mass Communication and Journalism at Amity University
January 1, 2022 - December 31, 2022
Bachelor's at National Degree College
January 1, 2015 - December 31, 2015

Qualifications

Diploma in Journalism
January 1, 2019 - December 31, 2019
Coursera Social Media Marketing Course
January 1, 2024 - December 31, 2024
Diploma in Journalism
January 1, 2019 - December 31, 2019
Coursera Social Media Marketing Course
January 1, 2024 - December 31, 2024

Industry Experience

Software & Internet, Healthcare, Financial Services, Professional Services, Media & Entertainment