Ventosa Vineyards: Marketing Assistant (Temp/PT)

Digital Marketer is needed in Geneva, United States.

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Client: Ventosa Vineyards

Location: Geneva, NY

Contract: Temporary, Part-time

Duties and responsibilities

• Collaborating with team members to plan promotional marketing campaigns
• Creating content posting calendars for Facebook & Instagram
• Assisting with the design, negotiation and placement of print advertisements, social media ads and email blasts
• Adhering to Ventosa’s brand style guide that best captures the company’s voice and mission
• Grow our YouTube page with more video & cross-posting
• Helping management set, allocate and monitor the budget of each project
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
• Coordinating all duties for a sale or promotion (set up online store promo, set up POS promo, signage, etc)
• Communication with all staff to be knowledgeable of sales, new releases, etc.
• Be aware of and take advantage of membership offerings
• Create newspaper print advertisements
• Assist with wine competition submittals
• Staying up to date with current best social media practices
• Assist with promotion of wine club

Requirements

• Proven work experience in Marketing strategies
• In-depth knowledge of social media & algorithms for the most visibility of posts (not just personal use)
• Graphic design knowledge (InDesign, Photoshop, Illustrator)
• Demonstrable experience with marketing campaigns and web technologies (online tools and social media)
• In-depth knowledge of Mailchimp
• Familiarity with SEO (Google Analytics)
• Understanding of web design (WordPress)
• Excellent communication skills (verbal and written)
• Strong analytical skills
• Other duties as assigned

Pay: $14.00 - $16.00 per hour