The Museum of Fine Arts: Temporary Social Media Manager

Social Media Manager is needed in Houston, United States.

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Client: The Museum of Fine Arts

Location: Houston, TX

Contract: Temporary, Full-time

The Museum of Fine Arts, Houston, is in search of a temporary Social Media Manager who will support a fast-paced Marketing Department with digital content across multiple channels. If you are a social-savvy strategist looking to work for one of the largest museums in the nation, then we’d love to hear from you!

You will help bring the MFAH exhibitions, activities and events to life on social media. You will work with a team of enthusiastic “doers” and contribute to producing goal-oriented content and amplifying it through paid and other forms of media. You will help identify and target audiences, plus analyze and report on campaign results.

Responsibilities:

• Support the Associate Head of Marketing and Promotions in the conceptual development of content for organic and paid social across all Museum platforms including multiple Facebook pages, multiple Twitter accounts, and Instagram
• Collaborate with Marketing team to ensure holistic approach is taken to paid and organic social
• Understand MFAH audience objectives and translate them into actionable social media strategies
• Organize daily social media and content calendar for Facebook, Instagram, and Twitter including scheduling and posting
• Capture the day-to-day life of the MFAH, whether planned or spontaneous moments, and write and develop posts that are interesting, exciting, enticing, and engaging
• Attend MFAH events to capture content, sometimes on evenings and weekends
• Create original social-first content for Facebook, Instagram, and Twitter, including GIFs, illustrations, sizzles, animations, teasers, and videos
• Collaborate with digital advertising agency and provide dates and ads for paid digital campaigns, refreshing content on a regular basis
• Develop a pipeline of social content that reflects our brand voice, resonates with target audiences, and reinforces key messages
• Create engaging templates for Instagram stories
• Communicate with other departments and internal clients to coordinate new content. Among those: Curatorial, Learning & Interpretation, MFA Shop, Bayou Bend, Rienzi, Films, etc.
• Maintain digital asset library
• Represent the MFAH accurately, with special attention to dates, titles, donor credits, etc.
• Drive social media performance and oversee analytics regarding followers, engagement, marketing revenue lift, and campaign performance.

Skills, Knowledge and Abilities:

• You should be tech-savvy with a history of successfully bringing digital strategies to life
• Outstanding organizational skills and ability to handle multiple projects while meeting deadlines
• High EQ, with ease of interacting with MFAH guests and staff
• Strong curiosity, with skill in asking questions and pursuing stories
• Fluency and demonstrated success in web and online communications, including social media platforms such as Facebook, Twitter, and Instagram
• Writing and editing experience (and excellence!)
• High attention to detail
• Proficient with video and photo editing
• Passion for and interest in art and culture
• Ability to meet demanding deadlines, manage multiple projects at once, interact with a broad variety of internal departments and external entities, and manage multiple priorities
• Strong aptitude and experience with various software design and application tools such as Photoshop and Illustrator and with various Microsoft Office products
• Strong understanding of best practices, metrics and analytics to help form opinions and recommendations
• Flexible schedule, including evenings and weekends as needed

Education and Experience:

• Bachelor’s degree in related field preferred, or an equivalent combination of experience and education from which comparable and demonstrable knowledge, skills and abilities have been achieved.
• 5+ years related work experience in fields such as marketing, advertising, journalism, or social-media applications
• 2+ years in a role that is responsible for executing strategies, creating tactics and evaluating results
• An eye for bright, beautiful, inspirational and engaging imagery
• A mastery of and excitement for storytelling via conversational writing and visual communication