Department for Environment: Senior Social Media Manager

Social Media Manager is needed in Newcastle upon Tyne, United Kingdom.

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Client: Department for Environment, Food and Rural Affairs

Location: Newcastle upon Tyne, United Kingdom

Contract: Part Time, Full Time, Other

Details

Reference number: 314513

Salary: £37,295 - £44,274 (National: £37,295-£41,425. London: £40,262-£44,274. Successful candidates will be eligible for an additional RRA of £3,500. For details of our pay on appointment policy, please see below under the heading ‘Salary’.)

Job grade: Senior Executive Officer

Contract type: Permanent

Business area: DEFRA - Strategy - Communications

Type of role: Communications / Marketing

Working pattern: Annualised hours, Flexible working, Full-time, Homeworking, Job share, Part-time, Term time working, Compressed Hours, Part Year, Shift Working

Number of jobs available: 2

Contents

• Location
• About the job
• Benefits
• Things you need to know
• Apply and further information

Location

• Bristol
• London
• Newcastle-upon-Tyne
• York

About the job

Job summary

Defra is at the heart of the Government’s commitment to protecting the environment, improving the health of our natural world. We support the UK’s renowned food, farming and fishing industries and aim to grow the green economy and support rural communities. This is all as we aim to hit our world leading targets of reversing biodiversity loss by 2030 and hit net zero by 2050.

We are looking to appoint two ambitious and creative Senior Social Media Managers to help us deliver daily digital content that truly makes a difference across our portfolios – water, air, waste, food, farming, marine, fisheries, nature and animal welfare.

You will take a leading role in managing, prioritising and publishing digital content across our social media channels, as well as building partnerships with cross government colleagues, stakeholders and digital influencers in this space.

Our work has a strong audience focus and you will be at the forefront of finding creative ways to engage with different groups with an interest in our work.

Job description

• Produce, commission, oversee and publish high-quality, audience-focused digital content for key announcements and low/no cost campaigns - making use of creative content, partnerships and existing/emerging digital channels
• Weave digital storytelling into innovative content for our channels, writing storyboards for videos and animations
• Write social media post copy, ensuring copy is accessible
• Conduct insight and evaluation, to ensure we measure impact and reach our intended audiences
• Work collaboratively with a range of colleagues in press office, external affairs, the campaigns team, policy and the private offices of senior leaders and ministers
• Build relationships with other government departments, partners and influencers to enhance the reach of our key messages online
• Confidently upskill others in the use of digital communications to support the department’s objectives
• Line manage IOs/apprentices where required
• Take part in an incident or weekend duty rota as required, which may involve occasional working outside office hours and weekends

Person specification

• A track record of leading the delivery of innovative, compelling, audience-focussed content to support communications objectives
• Experience using different social media channels to reach target audiences
• Experience building positive and productive relationships and networks externally and internally with stakeholders, partners and colleagues
• Experience using analytics and digital insight to improve our social media engagement, with learnings to inform future activity
• Experience managing others, including the ability