Wincanton: Digital Marketing Manager - 12 month FTC

Digital Marketer is needed in Chippenham, United Kingdom.

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Client: Wincanton

Location: Chippenham, UK

Contract: Full Time, 12 Months Fixed Term

Overview

Wincanton are looking for a Digital Marketing Manager for 12 months FTC. Reporting to the Director of Marketing & Communications, this role requires an expert marketer who is plugged in to the digital ecosphere. Managing a small team and a number of agencies, you will be the go-to for all things digital. With a background of working in the B2B sector, you will be responsible for managing our digital channels, online campaigns and ROI analytics, as well as being a proactive project manager. Collaborating with key stakeholders across the team and the business, you should be comfortable multi-tasking and working in a fast-paced environment. The ideal candidate will be analytical, strategic and driven, but also happy working ‘hands on’. Our office is based in Chippenham, Wiltshire. This is a hybrid role, you will need to be in the office two or three days a week.

How will you contribute?

• Digital strategy and planning - Work with the Director of Marketing & Communications and the other team members in creating and delivering an annual digital strategy and plan including all digital elements such as: social media, email marketing (Salesforce Marketing Cloud), display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Website optimisation including Conversion Rate Optimisation (CRO).
• Website management – Review website content and navigation effectiveness, in order to gain insight, make improvements and identify opportunities to create new/improved content that will drive increased engagement and enhance customer journeys.
• Digital advertising – Manage the following digital activities, in-house or via agencies, where budgets and resources allow: Monitor digital advertising to maximise effectiveness of messaging to targeted audience and ensure improved conversion rates. Manage SEO activity to ensure that our brands, products and services are visible to the market, positioning the company and supporting lead generation.
• Social media - Set up and execute organic social media campaigns across our channels with marketing team (for brand narrative purposes and lead gen activity).
• Digital campaigns and reporting - Manage always-on and group online campaigns and work with Marketing team on specific sector campaigns. Salesforce Marketing Cloud (Pardot): Be an expert on the system and own the overall processes. Working with Marketing team and Salesforce team, build automation journeys for nurturing, conversion and cross-sell/upsell purposes.
• Team management - Management of direct report/s, to assist in supporting key accountabilities, but also career development and training requirements.

What will you bring?

• Experience developing and implementing multichannel digital content marketing strategies geared to maximise inbound lead generation and increase brand awareness.
• Experience in B2B digital / content role
• Understanding of the principals of SEO, digital advertising and Social Media strategies.
• Experience of using Salesforce Marketing Cloud Account Engagement (Pardot)
• Demonstrable knowledge of email marketing and campaign best practices, including split-testing, deliverability optimisation, personalisation, automation and GDPR compliance.
• High enthusiasm and drive coupled with good interpersonal and communication skills.
• Degree in Marketing, Business, or related field or CIM qualifications would be desirable.

Our Culture & Benefits

In addition to a generous salary, we really value our people and offer a friendly, safety-first working environment, along with other benefits including company pension scheme, generous holidays, cycle to work scheme, employee benefits include, online discount platform, onsite parking and much more. Our people are at the core of our business and what makes Wincanton great. That’s why we also provide significant opportunities for career development and progression, as well as training and multi-skilling, in a dynamic working environment. Be a part of our values; Excellence, Integrity, Passion, Proactivity, Togetherness & Trust.

Our Commitment

We are committed to providing equality of opportunity for all employees. We want to create an environment where all colleagues feel safe, supported and valued, whilst feeling they can be their whole selves within our workplaces. We are proud that our colleagues represent us and our successes. Attracting diverse teams, we believe in creating an inclusive, respectful organisational culture for our colleagues and future talent.

Find out more: Wincanton champions a diverse workforce