Madison Symphony Orchestra: Social and Digital Media Coordinator (Hybrid)

Social Media Manager is needed in Madison, United States.

Client: Madison Symphony Orchestra

Location: Hybrid from Madison, WI

Contract: Part Time

About the Job

The Madison Symphony Orchestra is seeking a passionate and creative Social and Digital Media Coordinator to play a pivotal role in shaping our dynamic social media and digital presence, extending our reach to the Madison community and beyond.

Principal Responsibilities

• Social Media

As the Social and Digital Media Coordinator, you will collaborate closely with our marketing team to ensure consistent updates and active engagement on our social media platforms, which include TikTok, Facebook, LinkedIn, and Instagram. We are especially eager to enhance our digital footprint through engaging video content on platforms like Instagram Reels and TikTok. In this position, creativity is encouraged, and you will have the opportunity to propose innovative ideas for video content and social media projects. Primary duties include:

• Collaborate with marketing team to develop and implement a robust editorial calendar.
• Craft promotional copy to promote all concerts and events.
• Create videos that showcase our talented musicians, dedicated staff, and enthusiastic audiences, helping us promote our concerts.
• Develop educational content to enrich the concert experience and deepen the audience’s knowledge of the music.
• Work with colleagues in other departments, including Education and Development, to tell a balanced and holistic organizational story across all channels.
• Stay on top of social media trends and recommend opportunities for our organization to participate.
• Monitor and respond to inbound messaging and customer service issues on our social media platforms in collaboration with the marketing team.
• Use Hootsuite to schedule content and evaluate post-performance.
• Coordinate with marketing team on paid social campaigns.

Concert Weeks

During concert weeks, you will be responsible for:

• Attending at least one rehearsal to capture behind-the-scenes content to include photos and videos of rehearsal, and/or interviews with musicians, guest artists, and the conductor. Rehearsals take place Tuesday through Thursday of a concert week, 7:00- 10:00 p.m.
• Being available to react quickly to promote timely news stories, media appearances, and real-time photos from the guest artist and staff members.
• Attending at least one concert performance to capture and execute high-quality content for our social media platforms.
• Engaging with the audience to introduce relevant hashtags, ensure active community involvement on our social media pages, and respond to any questions or comments.

Digital Content

• Ensure all concerts and events are listed on community calendars.
• Collaborate with marketing team to evaluate our digital promotion strategies and identify new opportunities for digital partnerships and promotional opportunities.
• Contribute to the News and Stories section of the website, pitching story ideas and executing posts as assigned.

Other Marketing Tasks

• Craft press releases.
• Play a role in the creation and promotion of the 2024-2025 Season Brochure during the spring season.
• Generate ideas for new audience development and outreach.