The Boston Beer Company: Team Social Media Coordinator CO-OP (Corporate)

Social Media Manager is needed in Boston, United States.

Client: The Boston Beer Company

Location: Boston, United States

Contract: Full Time, Temporary

Job Description:

We are hiring a Social Media Coordinator for our Sam Adams Brand team in our Boston office. This position is from January-June 2024.

Responsibilities:

• Act as the voice of the brand on the front lines with drinkers by responding to every tweet, DM, Instagram comment, and more in real-time
• Drive consistency of our brand voice and personality on social media by delivering quick-witted, creative, and on-brand responses (text, GIF, emoji, and more) to drinkers
• Build long-lasting drinker and fan relationships, growing social media communities as a result
• Develop new and innovative ways to foster conversation and engage with our brand’s communities, and work cross-functionally to design campaigns inclusive of 1:1 drinker engagement
• Collaborate with the Social Media team on reporting across social media touchpoints
• Work with Consumer Relations team to ensure consistent customer-facing communications across channels, drafting social media-friendly messaging for initiatives like new product launches, programs, and FAQs
• Capture consumer insights and create weekly and monthly reports on social media community management efforts, trends, and opportunities
• Curate user-generated content and support broader Social Media team with execution of organic social media strategy
• Stay versed in day-to-day social media & cultural trends and be excited and ready to engage with drinkers on those topics
• Capitalize on live events and real-time opportunities relevant to our communities
• Bring new ideas to the table based on insights from our community of fans
• Manage social media calendars with Digital Marketing Manager and Brand Storyteller

Required Experience and Skills:

• 1+ years of work experience in social media, communications, or marketing, and a desire to be part of building brands’ social media presence
• Experience in online community building
• Familiar with all social platforms, and avid user of social media personally
• Passionate about delivering exceptional customer experiences and fostering community
• Exceptional writing skills, and a natural conversationalist who enjoys interacting with our fans
• Interest in content development and desire to bring new forms of content to our drinkers as social channels evolve
• Detail-oriented and thorough, with an interest in consistently tracking the positive impact of your efforts
• Entrepreneurially-minded, eager to learn and take on new and varied responsibilities
• Passion for alcoholic beverage industry a plus
• Must be available to work some off-hours and weekends

Some Perks:

When candidates join Boston Beer’s Early Talent Program, Brew Your Future, our early talent coworkers are empowered with impactful projects and learning sessions that contribute to real business outcomes, in addition to an inclusive, welcoming experience. There are many employee resource groups they can join and development training programs they can participate in. Our Early Talent program is made up of hands-on training in the office and at its breweries. Interns and Co-ops have the chance to meet with leaders at weekly lunch and learns to give them more insight into different parts of the business as well as skill-building sessions. Each co-op and intern are encouraged to have weekly 1-on-1 check-ins with their manager to ensure their goals are aligned, and they are on the path to be successful at their time with Boston Beer. They are also required to do a final presentation that they present to the business leaders at the end of each cohort to demonstrate what they have learned.