Janis Benstock Real Estate Academy: Social Media Manager required

Social Media Manager is needed in Philadelphia, United States.

Client: Janis Benstock Real Estate Academy

Location: Philadelphia, PA

Contract: Contractor

The Brand and Audience:

• A founding real estate broker, owner of two brokerages, and owner/director of a real estate academy is seeking a social media manager to leverage her personal brand’s social media accounts and expand reach.
• We believe that both a strong real estate education and a commitment to personal growth are needed for success in this industry.
• Our audience members are those looking to get into real estate and those who have goals that real estate can help them achieve.
• We view our social media platform as a big room to speak openly, show our personality, and let people know they can get anything they want and how real estate can enable these goals.

The Role:

• As social media manager, you’ll take our passions, stories, and knowledge of all things real estate and turn them into meaningful content that keeps our personality, voice, and brand.
• Using a social media calendar and strategy that you’ve developed, you’ll craft both YouTube and short-form social media content that will provide value to viewers, attract more audience, and demonstrate our knowledge and reliability as both a real estate instructor and broker.
• You’ll work behind the camera to record captivating posts that resonate with viewers and help to expand our online presence and community.
• We’ll plan ahead, setting aside dedicated time to create content, whether it’s a day per month or per week - we’ll find what works for us.
• Your role is to ensure we stay on track, from shooting videos to batching and scheduling content, so we can focus on delivering the very best for our amazing audience.

Role Responsibilities:

• Create and manage a social media strategy and calendar
• Plan ahead to streamline the recording and content development process
• Provide recommendations for the frequency of posts on each platform
• Record and edit videos for both YouTube and short form, vertical videos for social accounts
• Create informative and captivating assets to be posted on social media in addition to videos posts
• Publish posts across platforms including Youtube, Facebook, and Instagram
• Schedule and conduct strategy meetings on a recurring and as-needed basis
• Communicate with our team to ensure content is relevant to upcoming courses and events
• Maintain knowledge of the latest internet culture and trends
• Organize a stream of ideas for content and be able to contribute your own
• Analyze and report metrics for posts to see what’s working and what’s not
• Detect special opportunities for content and record with us those days, whether that is an end of class graduation/celebration, field trip, or guest speaker

HOW TO APPLY:

If you’re excited about content creation and see yourself in this role, we’d love to chat! Apply via email to *** with subject line “Social Media Manager” and include the following items:

• Your resume and (optional) your portfolio or examples of social media content you’ve created
• Your availability for in-office recording days in Philadelphia
• Your required pay rate, and the number/frequency of posts that is for. If you have multiple options depending on the number of posts, please feel free to provide each tier

This role is an independent contractor W9 position. Most of your work can be done remotely, outside of the in-office recording days in Philadelphia. We’ll work together to pre-schedule these days and determine the frequency. Additional on-site recording may occur in the event of any special events, which we will also determine and schedule together. Our vision for this role is that you will have a plan for batch recording content on those days so we both can maximize our time during the in-person recording days.