Vertex Pharmaceuticals: Digital Marketing Manager

Digital Marketer is needed in Boston, MA, United States.

Client: Vertex Pharmaceuticals

Location: Boston, MA

Contract: Full Time

General Summary

The Digital Marketing Manager will primarily contribute to the development and implementation of a Multi-Channel marketing strategy for all brands associated within a therapeutic area in the target markets. The incumbent will contribute to our key digital activities that allow Vertex to communicate the brand and portfolio messages to the target audience in a customized way. The incumbent, under guidance, will contribute to building the multi-channel approach from concept to completion to ensure that Vertex communicates more effectively via various channels and meets business objectives.

Key Duties and Responsibilities:

• Lead digital initiatives within target market, working closely with the Sales and Marketing teams
• Support commercial leads in optimizing campaigns with digital components
• Build understanding of customer preferences and drive suggestions for adapting campaign elements
• Be the first point of contact to provide support with digital channel related queries (for a specific or a selection of specific channels)
• Manage current and future targeted market commercial digital channels by setting content priorities, facilitating timely deployment, and partnering with agencies to execute required tasks
• Lead all phases of digital production and User Acceptance Testing (UAT) of digital assets and campaigns (e.g., IVAs, videos)
• Establish collaborative and productive, professional relationships with key stakeholders, including commercial leads, International digital marketers, IT teams, as well as creative and digital production agencies
• Support the sales team in CRM management (VEEVA), territory reviews of customer preferences and building customer engagement plans that leverage digital tactics, optimized for each brand that supports a sequential selling approach and overall campaign management
• Assist with training initiatives by utilizing digital tactics, while identifying education gaps, and developing training across the country commercial team and relevant stakeholders
• Help establish and deliver the brand metrics and KPIs for digital components, as well as set analytics priorities for digital tactics
• Provide feedback to commercial teams on digital brand execution, sales experience with digital platforms, and opportunities for optimization of user experience
• Align legal, medical, and regulatory review team, preparing and implementing training, and supporting tactic adjustment
• Oversee budget and digital agency execution of digital tactics

Knowledge and Skills:

• Strategic thinker with demonstrated ability to execute ‘hands on’ while being innovative and flexible
• Excellent communication and presentation skills with proven ability to explain complex information to others
• Proven ability to meet deadlines on multiple projects
• Proven ability to work with external business partners and vendors
• Able to develop rapport and credibility with key stakeholders and comfortable leading without authority across functions and geographies
• Demonstrated ability to work independently, and manage complex projects that require collaboration across functional and geographic areas
• Ability to work in a fast-paced, evolving environment; focus on multi-tasking and self-prioritized workload
• Integrity and diversity mindset

Education and Experience:

• Bachelor’s Degree in marketing, business, scientific area or related field required
• Experience in a commercial pharma role (Marketing, Sales, Digital) and or pharma consultancy or the equivalent combination of education and experience
• Strong Digital execution experience in multichannel and/or omnichannel marketing

Company Information

Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person’s race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.