Palker Law Firm : Creative Director

Creative Director is needed in Edinburg, United States.

Client: Palker Law Firm

Location: Edinburg, United States

Contract: Part Time, Contractor

ROLE & RESPONSIBILITIES

• Lead Conversion: Implement strategies to transform leads into active clients by creating and managing email campaigns and other content-driven approaches. Monitor and report on marketing campaign performance, utilizing data-driven insights to optimize strategies.
• Website Chat Support: Act as the first point of contact for prospects engaging with our website chat feature, promptly responding to inquiries, providing information, and ensuring a seamless initial interaction to nurture potential leads effectively.
• Landing Pages: Craft and optimize landing pages that captivate and convert new visitors into leads and serve as valuable tools for our existing customers.
• Content Creation: Collaborate with external marketing partners and internal cross-functional teams to contribute to various content types, including blog posts, YouTube videos, and a range of digital assets, such as presentations and one-pagers.
• Website Oversight: Oversee the management and optimization of our website, ensuring it remains up-to-date, user-friendly, and reflective of our brand’s identity.
• Analytics and Conversion Tracking: Implement and manage analytics tools to monitor website traffic, user behavior, and campaign performance. Continuously analyze data to identify opportunities for optimization, increase conversion rates, and drive data-informed decision-making across marketing initiatives.

SKILLS:

• Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Excellent communication and presentation skills
• Knowledge of current design trends and techniques
• Ability to think creatively and strategically
• Detail-oriented with strong organizational skills
• Understanding of search engine optimization (SEO) practices
• Develop and execute creative concepts and strategies for various marketing campaigns
• Solution-oriented and high-level programming skills
• Ability to troubleshoot and optimize web pages for security and responsiveness

Please note that only candidates who meet the requirements will be considered for this position.

Job Types: Part-time, Contract

Pay: From $18.00 per hour

Work Location: In person