Rainforest Alliance Consultants & Internships - Manager of Digital Advertising

Digital Marketer is needed in Oregon, United States.

Client: Rainforest Alliance Consultants & Internships

Location: Oregon, United States

Contract: Temporary

Job Description:

The Rainforest Alliance is seeking an Individual Consultant or Agency to manage and optimize their digital advertising campaign. The Manager of Digital Advertising will work closely with the Consumer Engagement Manager and the Digital Marketing team to develop advertising strategies, provide strategic advice on content and platforms, manage ad placement and spend, monitor ad performance, provide weekly performance reports, and coordinate with internal teams and stakeholders.

Requirements:

• Demonstrated experience running multi-channel digital advertising campaigns in multiple countries
• Strong attention to detail and high level of responsiveness
• Ability to effectively tailor ad campaigns to various international markets
• Strong understanding of creative trends in digital advertising

Additional Information:

Department: Marketing Communications

Location(s): US, UK or Europe

Commitment: 6 months

Desired start date and duration: March 1, 2024

Under direction of: Consumer Engagement Manager

Consultancy Summary:

About the Rainforest Alliance:

Rainforest Alliance is a New York-based 501©3 organization that merged with UTZ in 2018. The organization works towards creating a more sustainable world through certification programs, supply chain services, landscape and community work, and advocacy.

Main Objectives:

• Support development of advertising campaign strategy with the Digital Marketing team
• Provide strategic advice on content and platform targeting
• Develop ad plan budget for key markets
• Manage ad placement, spend, and monitoring across platforms
• Monitor ad performance data, conduct A/B testing, and implement optimizations
• Share weekly ad performance with internal Marketing and Creative teams
• Monitor engagement on relevant platforms and flag issues
• Support authorization and disclaimers for social issue ads
• Manage source code and data flow tracking/analysis
• Coordinate with Individual Fundraising team for payment processes

Deliverables:

• Ongoing deployment and monitoring of digital ad campaign
• Comprehensive ad plan and budget for identified markets
• Proper source code tracking for all ads
• Weekly ad performance reporting
• A/B tests, recommendations, and optimizations

General Terms and Conditions for Request for Proposal:

• Proposals received after the submission deadline may be rejected
• Incomplete proposals may be rejected
• Additional information may be requested during the procurement process
• The Rainforest Alliance may make multiple or no selections
• All proposal costs are the responsibility of the applicant

Proposal Process and Format:

Deadline to submit: February 15, 2024

Proposals should contain:

• Overview of services provided
• Detailed information about services, strategy, project management, and workflow
• Full budget needed for deliverables
• Information about previous clients or projects with similar scope of work
• Current CV(s) or qualifications of project team
• Contact details of 2 recent clients

Finalists will be notified of their selection before March 1, 2024.

Thank you for your interest in working with The Rainforest Alliance.